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Having seen the Jabulani met with mixed reviews, Adidas were eager to produce the world’s best ball. The Brazuca is adidas’ most tested ball ever created, the result of a two and a half year programme of development and refining. Using 600 players (including non-adidas contracted players) across 30 professional and national teams in 10 countries adidas have ensured that the Brazuca has been tested in every condition.
A series of lab tests and wind tunnels, feasability tests and then a test evaluation where any adjustments could be made created the first prototype. Disguised and used in multiple tournaments, field tests were carried out in Brazil during June and July to replicate the conditions during the tournament as well as in Europe where temperatures ranged from -15° to 35°. The ball had to prove it can performe consistently on dry, slightly damp and very wet pitches as well as windy conditions, gusts and heavy rain.
Adidas strived to go above and beyond the benchmark requirements of FIFA’s approved standards. FIFA set a maximum water absorption of 10% on their footballs the Brazuca has only 0.2% water retention resulting in a consistent weight. Another area, the rebound test with FIFA requiring must be made up of at least 2000 cycles was bettered with the Brazuca boasting 3500 cycles with 0% pressure loss. The Jabulani’s greatest criticism was it’s weight so adidas have produced a ball that tips the scales at 437g, sitting towards the heavier end of FIFA’s requirements of 420g-445g.
After final adjustments and lab tests adidas asked some of their star players for feedback. The feedback adidas have received from players has been very positive with the majority of players agreeing that the Brazuca allowed for good close control and was consistently responsive to their touches while also offering a good transition of power and stable flight when striking it.
The new identical six-panel design improves symmetry, uniformity and efficiency as well as simplifying manufacturing and improving quality. As for the visuals, the pattern is inspired by the meandering pathways of the grat Amazon river in Brazil.
New England, Brazil and France inspired boots celebrate the greatest achievements of three of international football’s most famous nations.
Earlier this year Nike launched the Nike Premier, a modern performance take on classic football boot design. The launch color was a defining black and white combination. For the latest incarnation of this timeless boot, Nike has created a limited edition run that celebrates three nations who have achieved glory on football’s greatest stage: Brasil, England and France. The Nike Premier Brasil Edition comes in a stand-out Tour Yellow and White color combination. France is represented by a vivid Treasure Blue and White whilst the England design comes in Crimson and White.
“When we showed players the first colorway of the Premier they said, ‘It looks like a classic from the archives’, but when they put it on they could feel that it has all the latest technology and performance insights,” said Denis Dekovic, Footwear Design Director, Nike Football. “The launch colorway has been extremely well received by our players from the elite level to grass roots football so we decided that we’d inject some vibrancy into the boot by bringing out these three colorways,” added Dekovic.
Each boot features a predominantly one color upper with the stud-tips matching that color on a white-based sole plate. The sock liner features a graphic referencing the year(s) the respective country was crowned champions. The premium leather used for the upper sets the benchmark for softness and feel for leather-based boots while the transitional flex in the sole plate provides a firm mid foot combined with a flexible and responsive forefoot. The sole plate design provides excellent traction on a variety of surfaces. The boot also uses Nike’s most anatomical last to-date, as seen on the Nike Hypervenom, which helps place the foot closer to the ball and ground for greater foot-to-ball feel and touch.
The Nike Premier Brasil, England and France Editions are available on Dec. 6 at Nike.com.
adidas today unveiled brazuca, the official 2014 FIFA World Cup Brazil match ball. The ball was revealed with a spectacular 3D light projection launch event held at the iconic Parque Lage in Rio de Janeiro.
brazuca was named back in September 2012 following a public vote in Brazil involving 1 million football fans; the name “brazuca” is an informal local term which means “Brazilian”, or to describe the Brazilian way of life. The colours and ribbon design of the ball panels symbolise the traditional multi-coloured wish bracelets worn in the country (fita do Senhor do Bonfim da Bahia), in addition to reflecting the vibrancy and fun associated with football in Brazil.
brazuca went through a thorough testing process over a two and a half year period involving more than 600 of the world’s top players and 30 teams in 10 countries across three continents, making it the most tested ball ever by adidas and ensuring that it is suited to all conditions. Clubs involved in testing included AC Milan, Bayern Munich, Palmeiras and Fluminese. Players involved in the process included global football stars Leo Messi, Iker Casillas, Bastian Schweinsteiger and Zinedine Zidane. The ball has already been tested in competitive international matches at the FIFA U-20 World Cup™ with a different print design, and was also used in a friendly match between Sweden and Argentina in February 2013.
The technology incorporated into the bladder and carcass of brazuca is identical to the Tango 12 (UEFA Euro 2012™), Cafusa (FIFA Confederations Cup 2013) and the ever popular UEFA Champions League™ Official Match Ball. However, a new structural innovation with a unique symmetry of six identical panels alongside a different surface structure will provide improved grip, touch, stability and aerodynamics on the pitch. brazuca has been thoroughly tested to meet and exceed all FIFA metrics for an official match ball, ensuring top performance for every condition.
adidas has called on players and fans to “Love Me or Lose Me” with the unveiling of brazuca as part of its “All In or Nothing” World Cup campaign. adidas is launching @brazuca on Twitter, where fans will be able to track the build-up to the FIFA World Cup™ in Brazil through the eyes of the ball as it travels the world and offers an alternative take on the game. brazuca will visit footballing nations, meet players and celebrities, and take part in major cultural events before landing in Brazil for the first game in June, and will be tweeting all the way.
Brazilian star Dani Alves said: “My first impression of brazuca is of a ball that is fantastic and we’re going to have a lot of fun with it. adidas has created an incredible-looking ball fitting for a tournament as big as the FIFA World Cup. Most importantly it plays well on the ground and in the air. I’m sure all the players will love it. It’s increased my levels of excitement even further and I honestly cannot wait for the opening game!”
FIFA World Cup™ winning Spanish captain Iker Casillas said: ”brazuca has a stunning design that feels inspired by Brazil. Now the ball has been launched the tournament feels a lot closer. I’m looking forward to playing in Brazil with a great ball. Hopefully with brazuca we can get the same result as in 2010.”
The launch of brazuca marks the next phase of adidas’ “All in or Nothing” 2014 FIFA World Cup Brazil™ campaign, following the launch of seven national federation FIFA World Cup™ kits and the Samba Collection, a Brazilian-themed football boot collection. The FIFA World Cup™ is the world’s largest football event and the ultimate platform for the adidas state-of-the-art apparel, hardware and footwear. adidas has made every FIFA World Cup™ ball since 1970, and recently extended the partnership with FIFA until 2030, including the supply of the official match ball.
brazuca is available to purchase globally from today (December 4th) in selected adidas retail outlets, associated stockists and via www.adidas.com/worldcup. Join the adidas football conversation at www.facebook.com/adidasfootball or on Twitter: @adidasfootball #allin or nothing.
adidas last night unveiled brazuca, the official 2014 FIFA World Cup Brazil™ match ball, with a spectacular 3D light projection event held at iconic Brazilian location Parque Lage in Rio de Janeiro. Former FIFA World Cup™ winner Cafu, Dutch legend Clarence Seedorf and Flamengo forward Hernane revealed the ball to VIP guests, as adidas kicked off the countdown to next summer’s tournament with a bold and unexpected launch event for the FIFA World Cup™ ball. The unique and stunning show took the audience on an epic journey showcasing FIFA World Cup™ balls from previous tournaments before finally revealing brazuca to the world for the first time.
An array of Brazilian football talent as well as famous faces from the country’s sports and entertainment world were in attendance at the star-studded event. Former Samba heroes Zé Roberto, Roger and Cafu mingled with the next generation of Brazilian football stars, while other famous faces on the guest list included Olympic gold medallist Arthur Zanetti, tennis player and Brazilian No.1 Thomaz Bellucci and synchronized swimmers and TV hosts Bia and Branca Feres. Popular Brazilian music artists DJ Nepal and DJ Zeh Pretim provided the sets for the night.
The start of the stunning 3D projection was inspired by the wild surroundings of Parque Lage before introducing the stories behind the different national kits worn by adidas-sponsored teams in the upcoming tournament. The focus then switched to previous FIFA World Cup™ balls before the final reveal of brazuca, introducing the technical changes and creative inspirations as well as the launch of @brazuca on Twitter, bringing the ball to life for the first time ever through social media.
The @brazuca Twitter account will enable fans to track the build-up to the FIFA World Cup™ through the eyes of the ball as it travels the world and offers insiders’ perspective on the game and popular culture. brazuca will visit footballing nations, meet players and celebrities, and take part in major cultural events before landing in Brazil for the first game in June, and will be tweeting all the way.
brazuca was named back in September 2012 following a public vote in Brazil involving 1 million football fans and the design reflects the way “brazuca” is used to describe national pride in the Brazilian way of life. The colours and ribbon design also symbolise the multi-coloured bracelets worn in the country as well reflecting the emotions and pride associated with football in Brazil while the new structural innovation of the ball is now made up of six identical panels.
The launch of brazuca marks the next phase of adidas’ “all in or Nothing” 2014 FIFA World Cup campaign, following the launch of seven national federation FIFA World Cup™ kits and the Samba Collection, a Brazilian-themed football boot collection. The FIFA World Cup™ tournament is the world’s largest football event and the ultimate platform for the adidas state-of-the-art apparel, hardware and footwear.
brazuca is available to purchase globally from today (December 4th) in selected adidas retail outlets, associated stockists and via www.adidas.com/worldcup. Join the adidas football conversation at www.facebook.com/adidasfootball or on Twitter: @adidasfootball & @brazuca.
Nike, the official supplier to the Barclay’s Premier League, Serie A and La Liga, has unveiled the new Ordem football, their most innovative, technologically advanced and aerodynamically tuned ball to date. Playing on the new ball’s unprecedented flight control, Nike has created a new film, “Straight Down the Middle,” that features a lighthearted golf game between iconic athletes Wayne Rooney and Rory McIlroy.
In the new film, Rooney and McIlroy exchange impressive shots over the course of 18 holes – Rory with his Nike VRS Covert 2.0 driver and Wayne with the new Nike Ordem football. The film features a series of playful scenarios with a special guest appearance by Brasilian legend Ronaldo, who provides Rooney with a critical assist towards the end of Rooney’s round.
Rooney and Rory have long been fans of each others game, and a true comradeship developed over the course of filming as they exchanged tips on golf and football. “The thing that strikes me about Wayne as a football player is just how hard he works on the pitch and how involved he wants to be in every single play,” said McIlroy. ”He’s obviously an attacking player, but he doesn’t mind getting back and defending. And he’s really turned himself into a talisman for United and for England.”
In a game that’s more physically and technically demanding, the Nike Ordem football allows players to take control of the game knowing the ball will stay true. Built for the next generation of footballers, the Nike Ordem offers optimal touch with new Fuse-Welded panels; unprecedented flight control with new aerodynamic NIKE AEROW TRAC grooves; and maximum visibility with Nike RaDaR technology to help see the ball quicker. Controlling the ball starts with the first touch, and the Nike Ordem ball is designed and engineered for a highly sensitive feel and explosive response off the foot. The ball consists of 12 fuse-welded panels in a 3-layer casing system, and a poly-blend wrapped, free-floating carbon latex bladder.
The surface of the Nike Ordem is debossed with NIKE AEROW TRAC grooves. Nike Football’s newest proprietary innovation, these grooves are engineered to grip and channel the air to produce the truest trajectory and most consistent flight, which help ensure stability and accuaracy in mid-air. It is also emblazoned with Nike’s RaDaR (Rapid Decision and Response) technology. This is a graphic pattern that creates a flickering effect as the ball rotates making it easier to see in a player’s peripheral vision and allowing for faster reactions and decision-making.
The ball featured in ‘Straight Down The Middle’ will be used by all Nike-sponsored Federations (including the ten teams who will play in Brasil next summer) in international friendly games from early 2014. The Nike Ordem will be available at nike.com beginning December 5, 2013.
With December arriving we know we will be getting an extra dose of footballing action as the Premier League’s busiest period begins. We are sure there will be plenty of interesting boot spots to grab out attention. Here are the ones that caught our eye this weekend.
Gael Clichy – Manchester City
The odd boot look is one that we have seen pop up more frequently these days. Judging by his heavily taped left boot we think Clichy’s mis-matched boots may be because of a footwear failure. What ever the reason, we think the 2 evoSPEED boots look pretty good next to each other.
Yaya Toure – Manchester City
We love a kit/boot match and although it is not a ‘perfect’ match, we do love the look of the new Puma King colourway with Manchester City’s home kit. Theblack boots feature subtle light blue detailing which match Tour’s home kit. We will not be surprised if the likes of Carrick and Vidic skip this colourway.
Bacary Sagna – Arsenal
We have not seen a new Puma PowerCat colourway since the September launch of the Orange/Blackberry/White colourway. With new King and evoSPEED colourways being released we think a new paint job should be on it’s way. We do also know that Puma have a power boot coming soon – could that be the next big release?
Gary Cahill – Chelsea
Speed boots on defenders is not something that is seen very often. Agger and Distin spring to mind as AdiZero wearers at the back. Now it seems Chelsea’s Cahill has joined them having worn Adidas’ new Samba AdiZero for the past few weeks.
Gareth Barry – Everton
The AdiPure has always been about class and tradition. The latest Samba collection 11Pro is a little more wild on the looks side however and clearly not to the taste of Barry. Barry has been one of the PL’s main AdiPure wearers but so far has remained in the more understated Black/White/Red original 11Pro.
Jimmy Kebe – Crystal Palace
The Black/White/Infrared AdiZero f50 was released back in May and was hardly seen on pitches. Palace’s Kebe has been an avid AdiZero wearer having sported multiple colourays of the previous F50 AdiZero but hasn’t yet switched to the latest incarnation.
Joe Cole – West Ham United
There are always player who form a bit of a relationship with a boot or colourway but few with the boot and colourway choice of Joe Cole. The Nike Vapor VIII had an interesting start to life featuring 3 different upper updates. One of which was the arrival of ACC which came first on the Retro/Orange/Red colourway Cole seems to fancy.
Shane Long – West Bromwich Albion
Shane Long has gone through them all it seems. Previously a Puma wearer, Long flirted with the AdiZero before, it seems, settling on the Nike Tiempo. We will have to see how long this boot choice lasts. If he does decide to move we hope he gives a few of the ‘smaller’ brands a try like Umbro, Lotto, Mizuno or Warrior.
Rafael – Manchester United
At one stage Rafael looked to be becoming one of the best right backs in the world. Injuries haven’t helped but it doesn’t seem Moyes has the same belief in the young Brazilian as Fergie did. Maybe a change of boots will help as Rafael was spotted in the HyperVenom this weekend having moved into CTRs after the T90 was retired.
Warrior continues their assault on the boot market with the release of their new camo effect Black/Grey/Green Skreamer S-Lite colourway.
Having recently unveiled the all new Superheat speed boot and new colour update for their Gambler Pro control boot, Warrior now give their first ever boot their 5th paint job – and this one is arguably their best.
Equipped to exploit ‘What Lies Within’, the Skreamer is built for furious power and deadly accuracy and features some impressive technology. A lightweight outsole design is made from Superior Grade Pebax making the boots light and stabile.
The FG version feature ‘ClawTec’ blades are designed at optimum angles for both grip and release properties. (The SG version has hollow point aluminium studs to aid lightweight.)
Warrior’s durable, superlight one-piece microfiber upper is known as S-Lite and features an eye-catching rubber arrowhead design on the forefoot for enhanced ball control. These angled PU injected fins offer unrivaled swerve, accuracy and power.
Off-center, low profile lacing creates a large strike zone. The lightweight, contoured arrowhead cushioning footbed, ‘HeelShield’ heel counter and stitch-free inner for zero abrasion give the boots both superb comfort and foot support.
Warrior Football are certainly here to stay. The American brand has put a lot of effort into their boot launches and with the addition of some high profile names are becoming a major player in the boot market. Having unveiled their first speed boot – the Superheat – Warrior have now given a fresh new colourway update to their control boot – the Gambler Pro.
Powered by a range of high performance technologies and features, Warrior’s Gambler Pro boots have attempted to break into the control boot category. Having been released in 3 previous colourways (2 for the S-Lite and 1 K-Lite version) Warrior now unveil thier newest colourway – White/Yellow/Black.
A specially crafted Ace Plate on the boot’s instep equips players with the means to outplay the opposition by dealing killer passes. The High Roller rotator zone adds to the Gambler Pro’s tactical weaponry, allowing for balls and rules to be bent with deadly accuracy, while the embossed Outsider zonelocated on the boot’s outer tip ensures quick draw precision.
A striking checkerboard Tech Mesh outer commands uncompromised on-pitch visibility. Lightweight and supple yet still hardwearing, the mesh covers a welded Safe House foot cage to provide ultimate form and protection. A no-stitch Royal Flush inner enables a seamless fit and all-game comfort, while the Lay-Off offset lacing system amplifies the Gambler Pro’s fit and feel.
Equipped to take control on all playing surfaces, the Gambler Pro is configured in two sole plate options: a Full House hybrid stud and blade outsole for mixed ground acceleration, and a Loaded Deck 17 blade outsole for firm ground comfort.
Nike yesterday unveiled the new Brasil National Team home kit at an event in Rio de Janeiro. The kit, which will be worn by the hosts next summer, combines performance innovation, cultural design cues and environmentally sustainable materials. The kit aids performance by regulating player body temperature over the course of match. By using a combination of Nike Dri-FIT Technology, “burnout” mesh and laser-cut ventilation holes, designers are able to localize cooling where players need it most.
Nike Dri-FIT technology pulls moisture away from the skin to the outside of the garment where it evaporates more quickly. Laser-cut venitilation holes and engineered mesh in key areas where heat is generated allow for increased breathability and airflow across the skin. In addition to keeping players cool, the kit is made with a new dual-knit fabrication that incorporates cotton and recycled polyester for the best in moisture wicking properties, while adding a softer feel and more flattering shape. “By managing sweat and keeping the body cooler longer, players feel more comfortable, sweat less, and perform better,” said Martin Lotti, Creative Director for Nike Football.
In line with Nike’s commitment to superior performance with lower environmental impact, the shirt, short – and for the first time in a national team kit, the socks – all feature fabric made from recycled plastic bottles. (100% recycled polyester in the shorts, 96% recycled polyester in the shirt and 78% in the socks). Each kit is made using an average of 18 recycled plastic bottles. Since 2010, Nike has diverted almost 2 billion bottles from landfills, enough to cover over 2800 full-sized football pitches. “Incorporating environmental sustainability is a key part of the design and development process for us,” said Lotti. “Our aim is to create a kit that performs for players and is good to the planet.”
Designers utilized three dimensional body scans of the entire Brasilian National Team to collect data on the form of today’s players and identify an updated fit, improving comfort and allowing the body to move more naturally within the kit.
While looking at every element of the modern football kit, Nike designers even paid special attention to the kits’ socks. Combining athlete insight and research with new materials and fabrications, the Nike Elite Match Fit sock for 2014 features a sleeker fit specific to football. Strategically cushioned zones provide comfort and protection at the big toe and anklebones where the majority of impact occurs, while arch support locks down the foot to prevent slipping. Material was also eliminated to enhance touch and decrease bulk, and flex grooves were added to the ankle and the top of the foot to prevent any bunching.
Captivated by the unique creativity of Brasil, Nike’s design team sought to reflect some of its unique and distinct cultures in the new National Team Kit design, while staying true to the culture and tradition of the yellow jersey. “The Brasilian home kit is like a national flag; it symbolizes the country and its people,” said Lotti. “We wanted to create a fusion of the high speed brilliance of football and the culture of Brasil while staying true to what the home kit represents.” The jersey features a new Y-neck design that provides both a relaxed fit and comfortable look. After body scanning each member of the Brasilian National team, Nike designers utilized player body scans and their own insights to develop a neckline that maximizes comfort and great fit.
The Brasilian crest has also been updated. A gold colored metallic weave was added to the crest for a shimmering effect, and the 2014 crest is slightly larger. Behind the crest, on the inside of the jersey, is a printed slogan “Nascido para jogar futebol”- Brasilian Portuguese for “Born to Play Football”. Nike has also worked with Brasilian Designer Bruno Big to deliver a unique and nationally relevant mark of pride at the inner back neck of each jersey. The home kit features a small yellow canary motif representing “Canarinho”, the nickname given to the team when they wear the yellow home jersey.
“To wear the ‘amarelinha’ is an honor for me and my teammates,” says Brazil star Neymar. “Brasil is a very special place to play football, and we want to play hard and win for our country. This kit helps us to do that with both the technology and the inspiration it provides.”
The shorts are a classic Brasilian Varsity Royal with a white stripe. Simple and iconic, the fit is slimmer and more tailored to the body, with a cut specifically designed to aid movement and comfort. The center back of the shorts feature Nike’s signature laser vents to aid in cooling and allow for moisture management.
Even the name and number on each kit have been carefully designed, with micro fine pinholes for moisture management and cooling, and a fluorescent outline to aid visibility. The style of the name and number is inspired by the classic fonts widely used on Brasilian hand printed street posters. All jerseys worn by players and sold in Brasil are made in Brasil. “It is a great honor and it fills me with pride to present the new shirt of the Selecao to the fans in Rio,” said Luiz Gustavo of the Brasilian National Team.