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To mark his recent announcement to retire from professional football, David Beckham and adidas have produced a unique pair of boots celebrating his illustrious playing career.
The David Beckham has been the face of the Predator range for most of his career and his last colourway will feature on the latest incarnation, the Predator LZ II.
Beckham’s last pair of boot were customized using www.miadidas.com – the second pair of custom boots Beckham has worn that will not be an official colourway. Beckham has been wearing the synonymous range of adidas footwear since 1996 when he scored his famous goal against Wimbledon from the half way line.
Emboldened by the red, white & blue colours and the union flag of Great Britain, Beckham’s love for his country is the main inspiration for the design.
Every aspect of the boot has David’s personal touch. As with all his boots the love for his family is ever present, featuring the initials of his wife Victoria and the names of his four children: Brooklyn; Romeo; Cruz and Harper. The boot also includes the shirts numbers from David’s playing career: 7, 23 and 32.
Commenting on his boots, David Beckham said: “This is truly a special moment for me and I’m happy that my longest serving partner, adidas was able to work with me to commemorate the moment. What I really wanted to come across was the passion I had playing for my country and the pride that gave me.”
Beckham will wear the specially customised boots for PSG when he takes to the field in his last game ever against Brest this evening.
With a host of new boots being unveiled by Adidas it is possible that their new 7th AdiZero f50 colourway may go a little unnoticed. Landing in a eye-catching Infrared/White/Black colourway makes that a little unlikely however. The colourway has been launched ahead a big splash Adidas hope to make in the Champions League Final but we expect to see them on pitches this weekend already.
The new adizero f50 features Adidas’ famous Sprintskin – a 1.5mm thick synthetic layer that allows the boot to be lightweight (165g) whilst maintaining a natural feeling between boot and ball. Sprintweb is the 3D printed texture on the surface of the boot that allows for exceptional ball control at speed and also provides the supple but stable construction. The final layer of boot construction is the Sprintframe, a strong but lightweight lower section that offers players a perfectly balanced boot.
As with the previous AdiZero – and now all Adidas football boots – the next-generation adizero f50 features a miCoach Speedcell cavity in the soleplate enabling performance metrics to be tracked, analysed and compared against the best players in the world or with friends via social media networks. The new Infrared/White/Black colourway will be available in both a synthetic upper and leather upper.
With any successful football product launch comes a creative viral film and with the release of the all new Nitrocharge, Adidas have created arguably one of the craziest adverts yet. Set in Barcelona’s Olympic Stadium, the film features three of Adidas’ biggest names and the faces of the new Nitrocharge silo.
The boot designed for the box-to-box player – one Adidas have dubbed ‘The Engine’ so it was no surprise that the athletes called upon to star in the film were Barcelona’s Dani Alves, Bayern Munich’s Javi Martinez and Roma’s Daneile De Rossi – three of adidas’ headline Nitrocharge recruits and the epitome of ‘The Engine’.
Adidas spent three days on set within Barcelona’s Estadi Olímpic stadium, shooting a blockbuster commercial for a boot that had been in the making for over two years. Canadian film director Tristan Patterson directed what is one of adidas’ most exciting campaigns in recent years and is one of their biggest-scale video productions ever.
Tristan Patterson said; “Adidas have identified a new type of player called the engine. It’s a player that exhibits raw energy, is relentless and doesn’t stop on the field. The film is a portrait of these players. The players were in Barcelona and we chose the Olympic Stadium because it has a track around it so we’re able to shoot things at speed on the track. I think the biggest challenges of shooting with players is that you have a limited window to shoot with them and you don’t get to prepare with them before they show up. You’ve got to think on your feet and maximise your time and get as much footage as you can. So just making sure you make every minute you’re shooting count. ”
The Nitrocharge football boots feature some brand new technologies from Adidas with the two most distinctive elements being the Energysling – a high-elasticity rubber band designed to support side-cut and turn movements and the Energypulse – the spring geometry inspired area in the outsole provides high energy output during toe-off phase.
If you haven’t yet seen the explosive Nitrocharge commercial – and it is worth watching! – from Adidas, here it is:
Adidas have unveiled their brand new boot silo to sit next to the Predator, adiPure and adiZero ranges. With the launch of the new boots, built for ‘the engine’ of the team, product manager Michael Meinhold gives us a look behind the boots.
What was the inspiration behind the design of Nitrocharge?
Nitrocharge was designed with a specific player in mind, The Engine. This is a player that is involved with all aspects of the game, a player who operates at high intensity and is relentless on-pitch.
What sort of player does this boot best suit?
As mentioned, this is designed for The Engine. We see this player as something of an unsung hero. He is always running, getting stuck in and pulling strings for his team. This kind of role isn’t limited to one position; it is more of an ethos with which certain individuals play the game. Take Dani Alves and Javi Martinez, for example. Both play different positions but share qualities such as high intensity performances, tough tackling, large distances covered and both find themselves as regular parts of their respective teams build-up play when goals are scored.
One of the first things you notice on the boot is the ENERGYSLING across the toe, can you tell us more about this?
The ENERGYSLING is a technology that supports and secures the foot when the player makes sharp turning movements such as sidecuts. This essentially helps to prevent the loss of energy normally experienced when making these movements.
How does this boot compare to the other adidas silos already on the market such as the Predator, the f50 and the adiPure?
Each of these different boots are designed to support the needs of different player types. Predator is for the Technical Wizard, he is all about ball control. Our Speed Demon is F50, it’s about lightweight and speed and last, but not least 11Pro focuses on comfort and softness. Nitrocharge is designed for a different type of player, as I said, it’s for someone who features in every facet of play, getting involved in as much as possible.
What are the other new technical innovations to feature on Nitrocharge?
There are various different innovations that feature on the new boot. The ENERGYPULSE that features on the sole plate, for example. This is inspired by the geometry of a spring and helps the player by providing maximum energy in the toe off phase when accelerating. This is one of a number of features on the boot which also provides fantastic protection to the foot as well as a soft touch to the ball.
Is there a plan for Nitrocharge to become an established part of the adidas range of football boots?
Absolutely, the Nitrocharge is here to stay. The boot and the type of player it has been designed for are both major focuses for adidas and this is just the beginning of the Nitrocharge story.
What does the future look like in general for adidas football boots?
We have some fantastic innovations coming up across all of our boot ranges as well as with our products in general. We are passionate about remaining at the cutting edge of football and this clear from our different boots, our various items of kit and our miCoach offering, to name just a few.
adidas today unveiled Nitrocharge, a brand new energy-retaining football boot designed for the next generation of footballer that follows the legacy and successes of the existing iconic predator, adipure & f50 ranges. Alongside the release of the new boot adidas has also launched an advert that unveils the footwear and highlights the sort of player it has been designed to be worn by.
The 60-second-long television campaign launched this evening (Thursday 16th May) and will be screened throughout the world during key football matches over the next few weeks including the forthcoming UEFA Champions League Final in London.
The visually striking Nitrocharge is an evolution of adidas’ rich history in creating footwear to suit specific player types. Nitrocharge has energy retention at its heart and has been designed specifically for ‘The Engine’ player, a player type that has been researched and uncovered thanks to a recently formed partnership between adidas and Opta.
‘The Engine is first on the team sheet; always running, tackling and powering his team; he is relentless in his pursuit of chances from box-to-box for the full 90 minutes. This player is epitomised in the Nitrocharge adverts with high octane action, fast-paced effort and a no-nonsense attitude in order to outline the sort of player this boot has been designed for.
The Nitrocharge boot realises a range of new technologies that when combined will define the way ‘Engines’ play the beautiful game. These technologies include innovations such as the ENERGYSLING and ENERGYPULSE.
The forefoot benefits from the ENERGYSLING which supports the sidecut and turn movements to sharpen reactions on the pitch.
The ENERGYPULSE is inspired by spring technology and by providing premium energy during the toe-off phase when sprinting enables players to get off the mark quicker.
The boot also features a Protection mesh layer around the foot and Protection pads around the most sensitive tackle zones such as the Achilles tendon also feature in the boot. Finally the boot follows the full range of adidas boots by being compatible with the adidas miCoach SPEED_CELL.
The new Nitrocharge boot is available for purchase from June 2013 in Blue Beauty F10/Rrunning White/Eelectricity and will be worn on-pitch by ‘Engine’ players Daniele De Rossi (A.S. Roma), Dani Alves (Barcelona), Ezequiel Lavezzi (Paris Saint Germain) and UEFA Champions League Finalist Javi Martinez (FC Bayern Munich).
adidas today unveiled a live 3D infographic at Stamford Bridge which brought to life each of Frank Lampard’s 203 club record goals tally.
Research undertaken by adidas allowed each of the 203 goals which Lampard scored in adidas boots, to be plotted on a virtual 3D axis, allowing each goal to be pinpoint placed and showcase exactly where each goal was scored from.
Lampard today walked through his top 10 all-time goals, calling out classic moments such as his first Premier League goal for Chelsea at home to Bolton in 2001 and his record-breaking goal in last weekend’s game against Aston Villa amongst the stand out goal scoring moments in his career.
The adidas installation is dedicated to Lampard goals and outstanding contribution to the club over the past 12 seasons, a truly iconic celebration of one of the best goalscorers in the world who has gone all in for his club and country over the past decade.
On Friday 17th May, a short video feature on the making of the installation and Lampard’s own guide to his top ten goals will be released via adidas’ YouTube channel.
To see exclusive content from today’s event and to join the conversation around Lampard’s greatest ever goals follow @adidasUK #superfrank
PUMAtoday introduces the new evoSPEED 1.2 FG, the latest performance boot that helps players maximise their speed on the pitch. For the first time ever, the boot features the PUMA brand name on the inner side of the boot instead of the formstripe – the brand’s iconic trademark. This weekend, the new black and fluorescent yellow boot makes its on pitch debut with Sergio Agüero, Radamel Falcao, Olivier Giroud and many more PUMA players.
The new evoSPEED 1.2 FG is designed to enable players reach top speed quickly without sacrificing stability or comfort. This is made possible through the use of light materials in combination with an internal midfoot support cage (EverFit cage) that maintains a good fit during all points of sprinting. The outsole is reconfigured with smaller conical studs that give the player a better grip on the ground and enhances manoeuvrability on the pitch. For optimal comfort, a minimised tongue and heel have been added, reducing pressure on the Achilles tendon whilst the sock liner distributes the foot’s pressure evenly.
Inspired by the shape of muscles, tendons and the smooth curves of a race car, the new boot features subtle black glossy graphics that round off the look of the more visible yellow prints. Finishing touches are the transparent dotted print on the vamp for better grip in wet conditions, and small details in fluorescent blue that complement the striking look.
Sergio Agüero commented after testing the finished boot, “I am always excited to wear a new boot. After the v1.11 and the first evoSPEED, this is the third SPEED boot that I have worn and it is definitely the best. PUMA’s boots are constantly improving and the innovations they create help me to perform better when I play. I appreciate the fact that they incorporate my feedback when they develop new boots and I am delighted with this latest result.”
The Western Union Company a leader in global payment services and Global Partner of the UEFA Europa League, and the Western Union Foundation, today announced they will collaborate with UNICEF, the world’s leading international children’s organization. Western Union’s PASS Initiative turns every successful pass in the UEFA Europa League competition into funding that supports education for young people around the world.
The PASS initiative is fronted by former international football star Patrick Vieira. It started during the Group Stage of the UEFA Europa League Season 2012/13, which kicked off on September 20, 2012. The season concludes May 15, 2013 with the UEFA Europa League Final 2013 between Chelsea FC and SL Benfica at the Amsterdam ArenA.
The PASS initiative is expected to run for the three years of Western Union’s sponsorship of the UEFA Europa League until 2015. Through the program, Western Union is committed to supporting education in select countries around the world.
The collaboration with UNICEF will initially focus on education programs in Nigeria, Jamaica and Turkey. Funding will support UNICEF projects including teacher training and curriculum development; financial literacy, vocational and life skills training for adolescents; school improvements; and more. The Western Union Foundation’s grant will enable UNICEF to scale these interventions, aiming to provide access to one million days of education for children.
On the evening of the UEFA Europa League Final 2013, Chelsea FC and Nigeria striker Victor Moses, who’s so far contributed 161 passes, said: “Western Union’s PASS initiative has done a great job in helping bring education to even the most under privileged countries, and I’ve been honored to be a part of such a fantastic campaign. The UEFA Europa League is a massive tournament and we’re all looking forward to what should be a great final”
“We are grateful for Western Union’s continued support of UNICEF. This expanded commitment to education will help UNICEF invest in training teachers, and provide vocational and life skills guidance to improve young people’s chances of completing school and successfully transition into the workplace as adults,” said Tim Hunter, International Fundraising Director at UNICEF. “We are proud to work with Western Union to help more children access a quality education and transform their lives.”
“Moving money for better is at the heart of what we do, and education is one of the main reasons our customers send money,” said Diane Scott, Executive Vice President, Chief Product and Marketing Officer, Western Union, and a member of the Western Union Foundation Board of Directors. “PASS harnesses the power of football to raise awareness of unmet educational needs, and with UNICEF we can impact the lives of secondary school students around the world.”
“Where I come from, opportunities for a quality education are rare,” explained Vieira the former AS Cannes, AC Milan, Arsenal FC, Juventus FC, FC Internazionale Milano, Manchester City FC and French international player. Vieira is currently football development executive at Manchester City FC. “Football was my ticket to success, but for the vast majority of young people, education is the key that allows them to become whatever they want to be. That’s why I support this campaign. It will benefit students, teachers and schools in places like Senegal where I was born and lived until moving to France at the age of eight.”
In support of PASS, Western Union has been carrying out a marketing and communications program for its customers and UEFA Europa League fans from around the world. Fans can learn more at www.wu-pass.org or join the conversation on Twitter @wu_pass.
Norwich City have unveiled their new Errea 2013-14 official home kit. The new strip is designed by kit supplier Errea and will be worn by the Canaries in the Barclays Premier League next season.
The new kit features the familiar yellow and green colours of the clubs with green featuring more strongly on next seasons kit than it did on this seasons. The new home goalkeeper is turquoise and blue.
City’s Head of Sales and Marketing Will Hoy commented: “We’re absolutely delighted to launch the new 2013-14 home kit today. Our kit suppliers Errea have done a great job in producing a top-quality, innovative new kit which the players are looking forward to wearing with pride in the Barclays Premier League next season. Recent home and away kits have sold tremendously well and we’re confident Errea’s eye-catching 2013-14 home strip will also prove very popular with our fantastic supporters.”