ADIDAS’ UMU CAMPAIGN HITS DURBAN

Celebrities in Durban give their support to Unite Mzansi Unite campaign

Celebrities in the City of Durban threw their full weight behind the adidas Unite Mzansi Unite campaign when the tour reached the Banana City today. The gigantic adidas-produced Bafana Bafana jersey entered Durban today following stops in other smaller towns in the Province of KwaZulu-Natal. This big jersey is part of the adidas Unite Mzansi Unite campaign which is aimed at uniting South Africans behind the 2010 FIFA World Cup™ and a platform for the fans to register their support for the South African National Football team – Bafana Bafana.

“Our stop in this town of Durban – one of the host cities – is a significant milestone in our journey which started in November 2009 and finishes on the eve of the World Cup in June 2010. Durban is the fourth host city we have been to and we are delighted to have the support of so many celebrities and artists in this city.  They have all generously shown their support for our Unite Mzansi Unite campaign and have written some great words of encouragement for Bafana Bafana,” says Zobuzwe Ngobese, the Public Relations Manager at adidas South Africa.

Musicians and artists such as L’vovo Derrango, Bongi Dube, Ntokozo Masinga, Hlengiwe Mhlaba, Msawawa, Sifiso Ncwane, Zanele Mbokazi, Vee Mthembu, Mbongeni Ngema, comedian Pastor Mjosti and Ukhozi FM DJs, gathered at the Mega City Mall in Umlazi to sign the jersey earlier today.

These celebrities join the list of other high profile government leaders such as the President of the Republic of South Africa –Jacob Zuma, Helen Zille (Western Cape Premier), Noxolo Kiviet(Eastern Cape Premier) and Dr Zweli Mkhize (KwaZulu-Natal Premier). Other high profile personalities that have put their signatures include: 2010 LOC CEO Danny Jordaan, adidas Global CEO Herbert Hainer, SAFA President Kirsten Nematandani, former Kaizer Chiefs PRO Putco Mafani, Bafana Bafana captain Aaron Mokoena and teammate Tsepo Masilela, Stormers rugby team and Ajax Cape Town FC, all of which signed during the Bloemfontein, Cape Town, Port Elizabeth and East London legs of the tour

“We have many activities lined up for this tour and we are happy that our campaign is attracting the support of musicians, artists and celebrities,” says Ngobese

The now famous giant jersey which has travelled throughout the Free State, Western Cape and Eastern Cape and it now boasts more than 90 000 signatures since the start of the UMU campaign.

“We hope the people of KwaZulu-Natal will set a new record of signatures collected in a province,” adds Ngobese.

For more information on the adidas UMU truck tour or to sign online, the public can track the campaign through the following social media platforms:

www.adidas.com/unite

UMU truck tour schedule for the rest of KwaZulu Natal

• 10^th February 2010: Phoenix / Kwamashu
• 19^th February 2010: Durban Westville University
• 20/21^st February 2010: Pavillion
• 22^nd February 2010: Pinetown
• 23^rd February 2010: Pietermaritzburg
• 24^th February 2010: Mooiriver
• 25^th February 2010: Estcourt/Ladysmith
• 26^th February 2010 Newcastle