ADIDAS UMU LEGACY AUCTION
Own a piece of exclusive South Africa football history
- Bid now to own a piece of history –
Adidas launches the Unite Mzansi Unite (UMU) Legacy auction, an exclusive opportunity for people all over the world to own framed signatures of prominent South Africans who signed the giant adidas Bafana Bafana jersey in support of the UMU campaign. The auction is the final phase of the UMU campaign which managed to mobilise millions of South Africans to support the 2010 FIFA World Cup™ and the South African national football team –Bafana Bafana.
The prominent personalities who signed the giant adidas Bafana Bafana jersey (60 metres by 48 metres) had their signatures framed for the auction which kicks off on eBay tomorrow.
“As the world’s leading football brand, it was very important for us to leave a legacy after the World Cup that has a positive impact on South Africans. We therefore decided to select signatures from prominent South Africans who signed the jersey and we have had their signatures framed for people to purchase on ebay in order to raise funds for 46664,” says Deborah Miller, the Senior Communications Manager at adidas South Africa.
The list of framed signatures from prominent South Africans includes:
- Helen Zille (former Mayor of Cape Town and current Premier of the Western Cape Province)
- Danny Jordaan (Chief Executive of the Local Organising Committee of the 2010 FIFA World Cup™
- Lucas Radebe (former Bafana Bafana captain and adidas ambassador)
- Aaron Mokoena (current Bafana Bafana captain)
- Matthew Booth (current Bafana Bafana defender and World Cup squad member)
- Siphiwe Tshabalala (current Bafana Bafana midfielder and the scorer of the opening goal of the tournament)
- John Smit (current captain of the South African Rugby team)
- Graeme Smith (current captain of the South African Cricket team) and
- Baby Jake Matlala (former Boxing World champion).
President Jacob Zuma and Deputy President Kgalema Motlanthe are expected to throw their weight behind the campaign in the near future. The framed pieces of the jersey represent more than just the 2010 FIFA World Cup™, they represent a moment in South African history when the nation came together to host the maiden and most memorable World Cup on African soil.
“People around the world can bid on eBay to own a piece of this framed jersey highlighting the legacy part of the UMU campaign and supporting 46664. The giant jersey was a significant tool in the adidas’ UMU campaign because it was central in uniting South Africans behind the World Cup and the National team – Bafana Bafana,” adds Miller.
The massive yellow jersey toured the rest of South Africa over seven months:
- covering a distance of 27, 000 kilometres,
- visiting more than 300 towns and villages and
- passing through all 9 provinces South Africa and
- all the host cities receiving an overwhelming welcome along the way.
Each framed piece of the jersey is 1020mm wide by 840mm high and will be auctioned via http://members.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=adidasumulegacy. The auction will run for ten days and all proceeds go to the Nelson Mandela 46664 Foundation and adidas is encouraging everyone to contribute to this worthy cause.
YELLOW UNITE
We recently profiled Adidas’ UMU campaign which has joined forces with Nelson Mandela’s iconic 46664 charity. The campaign has been running since the launch of the Bafana Bafana (South Africa’s national team) home jersey. A giant replica jersey has been travelling the country on the back of a truck, stopping at every World Cup venue and other cities. The jersey provides the country with an opportunity to get behind their team by placing their signature on the giant jersey. The truck’s journey has come to an end as the World Cup is just a few days away. South Africans now have the opportunity to show their support by buying and wearing an UMU – a yellow product that can be worn in numerous ways. Below is the advert for this great campaign.
Read the full article here:
UMU AND 46664
adidas and Nelson Mandela’s 46664 Charity Celebrate Diversity and Unity in South Africa
adidas proudly unveils the inspirational UMU campaign and commits to supporting sustainable development in South Africa during and after the 2010 FIFA World Cup
adidas proudly unveil the adidas UMU campaign. The adidas UMU campaign was created to inspire the world to celebrate diversity in unity while raising funds for Nelson Mandela’s 46664 foundation and developing long-term projects that leave a legacy long after the 2010 FIFA World Cup™ is over. UMU stands for Unite Mzansi Unite (Mzansi means “South Africa” in isiXhosa) and represents one of adidas’ key charitable efforts in South Africa.
The founder of the 46664 charity, Nelson Mandela, comments: “Sport has the power to change the world, the power to inspire, the power to unite people in a way that little else can.”
adidas football superstar Steven Pienaar adds: “The adidas UMU campaign is very inspiring to me. I am so proud of my country and fully support South African unity in the build-up to the 2010 FIFA World Cup™. I am honoured that I will get to play in front of my nation who will be united and wearing yellow in support of us.”
The Unite Mzansi Unite campaign aims to follow in the footsteps of South Africa’s former President Nelson Mandela, rallying all South Africans to celebrate and host the 2010 FIFA World Cup™ in unity. The UMU campaign was created to inspire South Africans to unite as a nation by wearing yellow, the colour of the new Bafana Bafana 2010 FIFA World Cup™ home jersey.
adidas created a giant jersey which is currently touring South Africa via a huge adidas branded truck giving the entire nation, from school children to celebrities, the opportunity to sign the giant jersey as a demonstration of their support. Each person who signs the jersey receives a gift from adidas – a unique, multi-functional yellow product called the UMU, which allows each individual to wear it how he or she wants and celebrate their support for South African unity.
Now adidas, 46664 and South Africa invite football fans around the world to support the UMU campaign by purchasing the yellow UMU product for €10 and adidas will donate all of its profits to support Nelson Mandela’s 46664 charity. The UMU product will hit retail on May 24th, 2010 and will be available in all adidas Sport Performance stores as well as at leading e-retailers and selected sports retailers around the world.
BAFANA ACKNOWLEDGE UMU SUPPORT
Bafana Bafana players will use the warm up session for the game against Thailand this Sunday as a platform to acknowledge the support that has been shown to them by South African fans that have signed on the adidas Giant Bafana Bafana jersey.
The jersey signing campaign, which is called Unite Mzansi Unite (UMU), all soccer fans that sign the jersey being given the yellow bandana-like items called the UMUs.
“Since November 2009, we have taken the giant Bafana Bafana jersey to all provinces of South Africa in order to rally South Africans behind the World Cup and our team Bafana Bafana. The response that we have got from the fans has been phenomenal and the players would like to wear the yellow adidas item – which has been given to all signatories of the Giant jersey – as an acknowledgement of that support,” says Zobuzwe Ngobese, Public Relations Manager at adidas South Africa.
All Bafana Bafana fans are urged to wear their yellow items as well as their jerseys at all Bafana Bafana games. “From now on we would like to see a sea of yellow whenever Bafana Bafana is playing,” he says.
The Giant jersey is 60 X 48 metres and adidas is expected to show the signed jersey before the kick-off of the World Cup. The leading football brand is also expected to make an important announcement about the significance of these yellow items next week.
BAFANA BAFANA STARS SIGN AUTOGRAPHS
The South African national team – Bafana Bafana – is on the verge of competing in the biggest football showpiece ever played on South African soil – the 2010 FIFA World Cup™.
To celebrate this, adidas, the technical supplier to the South African Football Association, is giving the public a chance to meet their heroes in person tomorrow.
Matthew Booth, Lucas Thwala and Innocent Mdledle will be at the Sammy Marks Square in Pretoria on Wednesday, 5th May 2010 from 12:30pm to sign autographs for the public. This is also an opportunity for the public to rally behind the team as they head into their final phase of preparations ahead of the 2010 FIFA World Cup™.
The three players will also sign the gigantic yellow adidas Bafana Bafana jersey on the Unite Mzansi Unite truck, which is on the last leg of its seventh-month tour around the country. The big jersey is uniting South Africans behind the team and the World Cup. adidas is expected to display this giant jersey with all the signatures before the start of the World Cup at a special media event earmarked for June 2010.
Day: Wednesday, 5th May 2010
Venue: Sammy Marks Square, Pretoria
Time: 12:30 for 13:00
The community of Pretoria and surrounding areas is urged to come down to the mall and meet their heroes and wish them luck for the 2010 FIFA World Cup™.
GRAEME SMITH SIGNS VIRTUAL UMU JERSEY
South African cricket team captain Graeme Smith, signed the virtual signing pad at the adidas Concept Store in Canal Walk today. The in-store signing facility is an integral part of the Unite Mzansi Unite campaign aimed at uniting all South Africans behind Bafana Bafana and the 2010 FIFA World Cup ™. The campaign which was started last November, sees a giant replica of the Bafana jersey travelling the country in order to gain support for the national team and the World Cup.
This afternoon, it was Smith’s turn to show his support to the UMU campaign by adding his signature among those many thousands already collected on the giant jersey. “The adidas UMU campaign is a really incredible initiative to have this big jersey travelling throughout the country collecting signatures of support for our team and I’m glad to have added mine today,” said Smith after signing on the pad today.
“This is a way of adding my support behind Bafana Bafana as the kickoff of the World Cup draws near and it’s time all South Africans back the team.”
Consumers have been urged to follow in Smith’s footsteps to sign the virtual pad, which is an alternative way of signing the giant jersey if they missed out when the jersey was in their province. Once the consumer signs the electronic stylistic pad, their signature is saved and downloaded onto the adidas signature database. The consumers’ signature will then be scanned onto the giant Bafana Bafana jersey once the campaign has completed.
After signing, Smith performed a shirt swop with a customer whom he gave his Bafana Bafana jersey and took his t-shirt. This was an important symbolism that the adidas UMU campaign has tried to create – by uniting all South Africans behind Bafana Bafana irrespective of their status in society.
“The cricket team will be playing away in the West Indies during the 2010 FIFA World Cup ™ but I’ll make sure we watch as many matches as possible on television from there and I’m confident Aaron Mokoena and the boys will make South Africans proud and do well in the tournament here at home,” he added.
ORLANDO PIRATES SUPPORT UMU CAMPAIGN
The Orlando Pirates first team squad will make their mark in support of the 2010 FIFA World Cup™ and the National Team when they sign the giant yellow Bafana Bafana jersey in Maponya Mall, tomorrow 25th March 2010.
The adidas-sponsored Bucs first team will join other sides associated with the brand –Ajax Cape Town and Western Province Rugby side -that have already put their signatures on the Unite Mzansi Unite (UMU) jersey when the truck was in Cape Town in December and AmaZulu –who signed during the Durban leg of the tour in February 2010.
“We are grateful for the support that we continually receive from our athletes during the UMU campaign and we believe the presence of the Orlando Pirates first team at the truck will further bring that sense of unity among South Africans as the countdown to the 2010 FIFA World draws nearer,” says Zobuzwe Ngobese, the Public Relations Manager at adidas South Africa.
“Our message is clear –no matter what team you support, no matter what sport you support –we should all be united behind the World Cup and our team Bafana Bafana and our campaign gives people the platform to mobilise this support. We must all wear yellow when our team is playing because this is our colour that will separate us from the rest of the world”, adds Ngobese.
The Pirates squad will sign the jersey at 13:00, 25th March 2010.
JOZI CELEBRITIES TO SIGN GIANT UMU BAFANA BAFANA JERESEY
adidas will wrap up the Johannesburg leg of the Unite Mzansi Unite campaign at Maponya Mall this Friday by giving the Jozi celebrities an opportunity to put their signature on the giant Bafana Bafana jersey that has been touring the country since November 2009.
“Our campaign is about reaching as many South Africans as possible to ensure that everyone supports the World Cup and our team Bafana Bafana by wearing yellow. So this coming Football Friday will be very special as we have invited our South African celebrities to join the people of Soweto when they sign the giant jersey,” says Zobuzwe Ngobese, the Public Relations Manager at adidas South Africa.
To mark the last stop of the UMU truck tour during its 3-week stay in Johannesburg, adidas, a FIFA partner for more than 35 years, has invited more than 30 celebrities to this event. Four celebrities are expected to swop their Bafana Bafana jerseys with members of the public. To further engage the football supporters, adidas has planned 3-a-side football games for celebrities and members of the public.
“Besides signing the jersey, we will also engage the celebrities with exciting football games on a mini pitch near the truck so they can test their skills against each other as the kickoff of the 2010 FIFA World Cup draws nearer – Ke Nako”, says Ngobese.
Some of the celebrities expected to sign the giant jersey and throw their weight behind the campaign in Soweto include Generations actresses Sophie Ndaba and Sonia Sedibe, Isidingo pair Hlubi Mboya and Meshack Mavuso, Scandal actress Nthati Moshesh, Yfm DJ Sbu and Mpho Maboi, Kwaito musicians Arthur Mafokate and Chomee, rappers Shugarsmakx and Slikour and boxing legend Baby Jake Matlala.
Eight Orlando Pirates legends will also make an appearance at the truck and offer their support to the UMU campaign. The legends that will join the celebrities are Edward “Magents” Motale, Bernard “Shoes” Lushozi, Mandla “Metroblitz” Sithole, Jonny “Black Sunday” Masegela, Ernest “Botsotso” Makhanya, Isaac Magagabe, Edison Sithole and John Morapedi.
After the stop at Maponya Mall, the truck will depart for Kimberley to collect more signatures on the jersey.
ADIDAS UMU TRUCK HITS JOZI
After almost four months since its launch in the City of Gold, the adidas Unite Mzanzi Unite (UMU) truck carrying the gigantic Bafana Bafana jersey makes its return to the city today.
Back in November 2009 in down town Johannesburg at the Market Theatre, adidas launched the UMU campaign which is aimed at uniting South Africans behind the 2010 FIFA World Cup and a platform for the fans to register their support for the National Football team – Bafana Bafana.
Since then, the now famous yellow jersey has travelled to five other host cities such as Bloemfontein, Cape Town, Port Elizabeth, Durban and Nelspruit being the latest stop last week, en route to Jozi with thousands of signatures collected from South Africans.
“It’s been a great tour thus far and we’ve reached a momentous milestone whereby the people of Johannesburg, the city which will host the opening and closing ceremonies of the 2010 FIFA World Cup, will now get their chance to give their support to the global showpiece and the national team by signing our big jersey,” says Zobuzwe Ngobese, the Public Relations Manager at adidas South Africa.
The adidas truck kicks of its tour of Jozi at the Tembisa Plaza Shopping Centre today. It will be in Jozi for the next three weeks until the 26th March 2010 where a Celebrity Day has been lined up for celebrities from the city to sign the jersey at Soweto’s Maponya Mall.
Some prominent government leaders to have supported the campaign include President of the Republic of South Africa –Jacob Zuma, Helen Zille, Noxolo Kiviet, and Dr Zweli Mkhize.
Other high profile personalities that have put their signatures are: 2010 LOC CEO Danny Jordaan, adidas Global CEO Herbert Hainer, SAFA President Kirsten Nematandani, former Bafana Bafana captains Neil Tovey and Lucas Radebe, current players Aaron Mokoena and Tsepo Masilela, Springbok captain John Smit and teammates Bismarck Du Plessis and Ruan Pienaar, the Stormers rugby club, Ajax Cape Town FC and AmaZulu FC, all of which signed the giant jersey during the Bloemfontein, Cape Town, Port Elizabeth, East London, Durban and Nelspruit legs of the tour.
Renowned celebrities such as musicians L’vovo Derrango, Ntokozo Masinga, Hlengiwe Mhlaba, Bongi Dube and Msawawa, Isidingo actor Tsepo Maseko, writer and composer Mbongeni Ngema, have also signed the jersey when it was in their home towns.
ADIDAS’ UMU CAMPAIGN HITS DURBAN
Celebrities in Durban give their support to Unite Mzansi Unite campaign
Celebrities in the City of Durban threw their full weight behind the adidas Unite Mzansi Unite campaign when the tour reached the Banana City today. The gigantic adidas-produced Bafana Bafana jersey entered Durban today following stops in other smaller towns in the Province of KwaZulu-Natal. This big jersey is part of the adidas Unite Mzansi Unite campaign which is aimed at uniting South Africans behind the 2010 FIFA World Cup™ and a platform for the fans to register their support for the South African National Football team – Bafana Bafana.
“Our stop in this town of Durban – one of the host cities – is a significant milestone in our journey which started in November 2009 and finishes on the eve of the World Cup in June 2010. Durban is the fourth host city we have been to and we are delighted to have the support of so many celebrities and artists in this city. They have all generously shown their support for our Unite Mzansi Unite campaign and have written some great words of encouragement for Bafana Bafana,” says Zobuzwe Ngobese, the Public Relations Manager at adidas South Africa.
Musicians and artists such as L’vovo Derrango, Bongi Dube, Ntokozo Masinga, Hlengiwe Mhlaba, Msawawa, Sifiso Ncwane, Zanele Mbokazi, Vee Mthembu, Mbongeni Ngema, comedian Pastor Mjosti and Ukhozi FM DJs, gathered at the Mega City Mall in Umlazi to sign the jersey earlier today.
These celebrities join the list of other high profile government leaders such as the President of the Republic of South Africa –Jacob Zuma, Helen Zille (Western Cape Premier), Noxolo Kiviet(Eastern Cape Premier) and Dr Zweli Mkhize (KwaZulu-Natal Premier). Other high profile personalities that have put their signatures include: 2010 LOC CEO Danny Jordaan, adidas Global CEO Herbert Hainer, SAFA President Kirsten Nematandani, former Kaizer Chiefs PRO Putco Mafani, Bafana Bafana captain Aaron Mokoena and teammate Tsepo Masilela, Stormers rugby team and Ajax Cape Town FC, all of which signed during the Bloemfontein, Cape Town, Port Elizabeth and East London legs of the tour
“We have many activities lined up for this tour and we are happy that our campaign is attracting the support of musicians, artists and celebrities,” says Ngobese
The now famous giant jersey which has travelled throughout the Free State, Western Cape and Eastern Cape and it now boasts more than 90 000 signatures since the start of the UMU campaign.
“We hope the people of KwaZulu-Natal will set a new record of signatures collected in a province,” adds Ngobese.
For more information on the adidas UMU truck tour or to sign online, the public can track the campaign through the following social media platforms:
UMU truck tour schedule for the rest of KwaZulu Natal
- 10th February 2010: Phoenix / Kwamashu
- 19th February 2010: Durban Westville University
- 20/21st February 2010: Pavillion
- 22nd February 2010: Pinetown
- 23rd February 2010: Pietermaritzburg
- 24th February 2010: Mooiriver
- 25th February 2010: Estcourt/Ladysmith
- 26th February 2010 Newcastle
