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Barcelona’s new home kit sees the famous blue and red stripes fused together to give the shirt a bold new look.

For years the club has taken the best of its homegrown talent (the cantera) and fused those young stars with the world’s finest players, giving the team a mixture of youthfulness, tradition and creativity – all qualities that inspire the new kit.

The red crew neck collar gives the shirt a classic but modern feel, whilst the graphic on the outer neck is the Catalan Senyera flag. The inner neck reads, ‘MÉs Que Un Club’ (More than a club). The blue on the shirt is a darker blue than seasons gone by.  And the font used on the Kit is inspired by Catalan architecture.

The blue shorts have a red stripe on the side and ‘Barca’ on the back waistband. The blue socks have Barça in yellow in the same font as the shirt. The socks also offer a new and innovative design featuring an updated cotton footbed offering additional support and comfort.

Away

The new away kit is an explosion of bright colour to celebrate the club’s effervescent style of play.

The new shirt fuses orange into yellow on the body paying homage to the city’s mixture of culture, art, style and architecture. The shirt has a classic orange crew neck ribbed collar with the famous Blaugrana detail on the back of the neck and orange sleeves.

The outer back detail on the shirt is Catalan’s Senyera flag, whilst the inner neck graphic reads, ‘Més que un club’ (More than a club). The font used on the kit is inspired by Catalan architecture.

The yellow shorts have the Blaugrana detail along the side seam and ‘Barca’ on the back of the waistband. The yellow socks also have the Blaugrana detail on the top and the ‘Barca’ detail on the back.

Whilst the kits combine modern sport and youth style to give the club an iconic new look, Nike’s innovation provides our most technologically advanced kits to aid athlete comfort and performance.

The kits are made from Nike’s ground-breaking recycled polyester, making them Nike’s most environmentally friendly kit ever produced.  An innovative manufacturing process reduces energy consumption by up to 30% compared to manufacturing traditional polyester. Since 2010 Nike has used an estimated 115 million recycled plastic bottles to create its high performance kits.

The kits are made out of 23% lighter fabric with 20% stronger knit structure than Nike’s previous kits and feature Nike Dri-FIT technology to wick moisture away from athletes to help keep them cool and dry on-pitch.

Kits have bonded re-enforced t-bar junctions that support critical seams on the shirt and shorts and inner welded seams with a flat finish construction to improve comfort and performance.  Temperature regulation is helped by ventilation zones, consisting of a series of tiny laser cut holes from the under arms to the waistband, allowing air to circulate to keep players comfortable.

Nike Pro Combat base-layers are used by athletes to compliment playing kits to further improve comfort and increased protection in contact situations. Fans and players can also enjoy Nike’s Barcelona Sportswear collection off the pitch, inspired by the club’s heritage.

NIKE “MY TIME IS NOW” CAMPAIGN CELEBRATES HUNGER OF A NEW GENERATION TO TAKE ITS CHANCE ON FOOTBALL’S BIGGEST STAGE

“Don’t tell me I have potential” is the rallying insight behind the new Nike Football “My Time is Now” campaign.  The campaign launches with a new film on May 18^th that features a global roster of the world’s best players, and celebrates the hunger and impatience of young players ready to tear up the rule book to make their mark in football’s elite ranks.

The film debuted on Facebook, Twitter, Youtube, and  nikefootball.com for the first time today and will also be on TV on May 19^th during the European Club Final. Featuring many of the elite players who will battle it out in Poland and Ukraine, and later this summer, including Cristiano Ronaldo, Neymar, Andres Iniesta, Wesley Sneijder, Franck Ribery, Mario Götze, Mesut Özil, Yann M’Vila, Javier Hernandez and Danny Welbeck. Special guest appearances are made by Pep Guardiola, Laurent Blanc and basketball superstar LeBron James.

As the action unfolds, viewers can experience content in a unique interactive way through hidden tunnels designed to share athlete insights about their hunger to succeed and inspire young athletes to be better footballers.  The My Time is Now film will be available at www.nikefootball.com

“Young players will stop at nothing to prove they’re good enough to play with the best in the game,” said Carlos Homedes, NIKE, Global Football Marketing Director.  “Their hunger and impatience to take a chance is playfully apparent in the “My Time is Now” campaign .  A new generation of players is taking their chance and this summer will mark an exciting time as they burst onto the scene in Poland and Ukraine.”

We first join a France v Holland match that is suddenly interrupted by wave after wave of young players, who invade the pitch, ready to show they have the skills and hunger to take on the world’s best. Defined by their impatience and distinctive black and white uniform, they reflect the players Nike is looking for through “The Chance” which is a global talent search for young players to prove themselves on an elite stage and take their game to the next level.

As the young players take their chance they are joined by football’s new generation and iconic stars as the game heats up.  Neymar dazzles with his blinding skills and faints,  Gerard Pique and Andres Iniesta, complete in corporate suits from a stuffy boardroom meeting, join the play on pitch.  Even Cristiano Ronaldo is ready to pull on the distinctive black and white uniform sported by the young players, but he’s out of luck as the last remaining jersey is a small size.  He wears it anyway, ready to join the game.

Also unveiled in the campaign is the Nike Clash Collection of boots worn by elite players for the biggest moments on pitch and clash of rivalries and games this summer. Nike’s Mercurial Vapor VIII, CTR360 Maestri II, T90 Laser IV and Tiempo Legend IV boots will feature performance innovation and color clash design of traditional white with a bold second color signifying each boots style to stand out on pitch.

Nike’s search for the best global young talent: ‘The Chance’ runs in 55 countries through May-August. The best 100 players wil take part in global finals at FC Barcelona’s famed youth academy. The best 16 players will then embark on the ultimate training tour of the most renowned academy teams in world football, including Manchester United, Juventus and a U.S. Youth National Team during a once-in-a-lifetime four week tour.  One player will earn a place at the Nike Academy, now in its second year in partnership with the Premier League, based in the United Kingdom.

The “My Time is Now” film is part of a broader Nike Football brand campaign that features extensive digital, out-of-home and print executions celebrating iconic global players and aspiring footballers hungry to break into the elite game.

Nike’s Mercurial Vapor VIII, CTR360 Maestri II, T90 Laser IV and Tiempo Legend IV boots will feature a color clash design of traditional white with a bold second color signifying each boots style to stand out on pitch.

The boots will be debuted by Nike players in Munich on 19 May. Then worn by national team players in Poland and the Ukraine and later in the summer during competition.

The Nike Clash Collection delivers performance engineering for every style of player. The individual boots are sparked by specific color finished with a white toe upper to create a distinctive yet common theme across the collection.  Each chosen color reflects the expression and playing style of each boot, with Mercurial Vapor VIII featuring a solar red for explosive speed, CTR360 Maestri II blue glow for the assured midfielder, T90 Laser IV electric green for the deadly striker and Tiempo Legend IV black for effortless and classic style.

“The clash of traditional white with very modern and youthful colors will make a really powerful and disruptive statement on pitch,” said Andrew Caine, Nike Global Creative Director for Football Footwear.  “The Nike Clash Collection delivers highly engineered boots with sharp color contrast reflecting the clash of rivalries and competition we will see this summer.  We’re celebrating that with distinctive and stand out color.”

Performance and Innovation

The Nike Clash Collection builds on Nike’s relentless focus on product design and innovation. Combining the latest lightweight materials, plate engineering and upper construction each boot meets the demands of today’s more technical and physical game.

Mercurial Vapor VIII – White/Red

Re-engineered boot built for explosive speed.

Combines innovation and style with a seamless fit, touch and traction to beat defenders and capitalize on key moments Teijin Microfiber upper offers a sleeker, closer feel to the foot with a suede-like finish increasing ball control and touch Anatomic Last takes the fit of the boot to a new level of support and stability Unique plate construction incorporates two different pieces of glass fiber to increase flexibility and responsiveness

CTR360 Maestri II – White/Blue

Designed for the midfield maestro to dictate the tempo with accurate and incisive passing.

Cushioned zones on the lateral forefoot give great first touch ball control – Receive / Pass Pad for control and accurate passing Asymmetrical lacing design creates an expanded ball control area The plate offers energy return and strength, with bladed studs for optimal traction and stability

T90 Laser IV – White/Green

The ultimate strikers boot for capitalizing on that one moment to turn a game.

20% lighter than the T90 Laser III and featuring a streamlined silhouette for enhanced fit and feel Reconfigured shoot and swerve zones on the instep of the boot flex naturally as the foot connects with the ball, enhancing a cleaner strike Remodeled studs to maximize traction without increasing stud pressure for players

Tiempo Legend IV – White/Black

Tradition and heritage combined with innovation to deliver a classic boot.

Premium leather is strong and soft, giving extra comfort, touch and control Lightweight TPU plate delivers combination of strength and agility Remodeled stud configuration delivers optimum traction

All four Nike Clash Collection boots will be available at retail and nike.com starting June 6th, 2012.

Manchester United Football club’s success has been founded on the traditional values of respect and hard work. Those values are what made Manchester the city it is and from the mid 18th century the cotton mills there were prolific in the industry. From those mills came the gingham fabric, an iconic check that like Manchester United is famous around the world and is now – for the first time – used on a Manchester United home shirt.

The tonal gingham in traditional and iconic red gives the home shirt a bold new look.  The black v-neck collar gives the shirt a contemporary look. The inner back neck graphic on the shirt reads, ‘Forged in Industry, Striving for Glory’; paying tribute to the cities industrial past but also the club’s hard-working ethos.

The outer neck graphic is the iconic devil symbol so synonymous around the world with Manchester United whilst a diagonal hatched graphic on the white shorts is a subtle link to the gingham used on the shirt.

The socks are black with a red detail on the top and a white devil icon. They offer a new and innovative design featuring an updated cotton footbed offering the support and comfort enjoyed by professionals to all that wear them.

Whilst the kit combines modern sport and youth style to give the club an iconic new look, Nike’s innovation gives the team our most technologically advanced kit to aid athlete comfort and performance.

The new home kit is made from Nike’s ground-breaking recycled polyester, making it Nike’s most environmentally friendly kit ever produced.  Each kit (shirt and shorts) is made using up to thirteen recycled plastic water bottles.  This innovative manufacturing process reduces energy consumption by up to 30% compared to manufacturing traditional polyester. Since 2010 Nike has used an estimated 1115 million recycled plastic bottles to create its high performance kits.

The kits are made out of 23% lighter fabric with 20% stronger knit structure than Nike’s previous kits and feature Nike Dri-FIT technology to wick moisture away from athletes to help keep them cool and dry on-pitch.

Kits have bonded re-enforced t-bar junctions that support critical seams on the shirt and shorts and inner welded seams with a flat finish construction to improve comfort and performance.  Temperature regulation is helped by ventilation zones, consisting of a series of tiny laser cut holes from the under arms to the waistband, allowing air to circulate to keep players comfortable.

Nike Pro Combat base-layers are used by athletes to compliment playing kits to further improve comfort and increase protection from injury. Whilst fans and players can enjoy the Nike’s Manchester United Sportswear collection off the pitch, inspired by the club’s heritage.

Arsenal Football Club has long been the benchmark for innovation and change. It was Herbert Chapman – the club’s manager from 1925 to 1934 – who championed the use of floodlights, numbered shirts and white footballs in the modern game. And Nike, official kit supplier and leaders in design and innovation, has unveiled a home kit that pays tribute to club heritage whilst offering players and fans a modern and stylish new uniform.

The shirt boasts the traditional red block body with white sleeves but fans will find a new twist to the kit; a blue (obsidian) hoop detail on the collar, sleeves and socks.

Blue (obsidian) has long been used as a third colour on Arsenal’s shirts throughout their illustrious history and features in the Arsenal crest; and it’s inclusion in the kit for the 2012-13 season nods to that past but gives it a fresh, bold look.

Heritage details include an inner neck graphic which reads; “Victoria Concordia Crescit (the club’s latin logo meaning victory through harmony). The outer neck graphic is a nod to Chapman’s famous ‘WM formation’ that galvanised and shaped the modern game.

As is traditional, the new shorts are white but with a WM formation on the side, and ‘Arsenal’ in the back of the waistband.  The home kit socks are white with red and blue (obsidian) hoop detail.

Whilst the kit combines modern sport and youth style to give the club an iconic new look, Nike’s innovation gives the team our most technologically advanced kit to aid athlete comfort and performance.

The new home kit is made from Nike’s ground-breaking recycled polyester, making it Nike’s most environmentally friendly kit ever produced.  Each kit (shirt and shorts) is made using up to thirteen recycled plastic water bottles.  This innovative manufacturing process reduces energy consumption by up to 30% compared to manufacturing traditional polyester. Since 2010 Nike has used an estimated 1115 million recycled plastic bottles to create its high performance kits.

The kits are made out of 23% lighter fabric with 20% stronger knit structure than Nike’s previous kits and feature Nike Dri-FIT technology to wick moisture away from athletes to help keep them cool and dry on-pitch.

Kits have bonded re-enforced t-bar junctions that support critical seams on the shirt and shorts and inner welded seams with a flat finish construction to improve comfort and performance.  Temperature regulation is helped by ventilation zones, consisting of a series of tiny laser cut holes from the under arms to the waistband, allowing air to circulate to keep players comfortable.

Along with the new kit Nike have also released a great looking anthem jacket and supporters wear range.

Following the unveiling of Arsenal’s new Nike 2012/13 home kit, the Gunners have released a humerous launch video featuring the likes of Van Persie, Walcott, Wilshere Oxlade-Chamberlain, Arteta and Arsene Wenger enjoying some post-training target practice at their London Colney facility.

The deal means that City will share shirt sponsors with local rivals Manchester United, who have been sponsored by Nike since 2002. City had secured a 10-year deal with Umbro, worth £6million a year, as recently as 2009. But with Umbro now owned by Nike, that agreement has been re-negotiated to reflect City’s subsequent success on the pitch and the club will now wear the Nike brand from the start of the 2013-14 season. The Blues will remain sponsored by Umbro next season before all kit, training wear and related products will start to be designed and manufactured by the American sports brand.

Although City have doubled the value of their kit deal by moving from Umbro to Nike the financial benefits of the package remain some way adrift of City’s domestic rivals.

Liverpool’s £25 million-a-year deal with the American manufacturer Warrior is the biggest in the Premier League, while Manchester United are rumoured to have a possible £600 million, 10-year kit deal in the pipeline for when their current £23.5 million, 13-year agreement with Nike expires in 2015. Chelsea’s eight-year deal with Adidas is worth £20 million per annum while Arsenal’s £13 million-a-year package with Nike dates back to 2003. Globally, Real Madrid’s £28.5 million-a-year deal with Adidas outstrips Barcelona’s £26.3 million-a-year partnership with Nike.

City’s progress on the pitch has been reflected in the Nike deal, but off the field, the club has yet to prove its ability to compete with Liverpool, United and Chelsea in terms of shirt sales, both in the UK and across the globe. However, the association with Nike is likely to boost their profile and enable the club to dramatically increase its global recognition.

Nike brand president Charlie Denson told the club’s official website: “We’re excited by the opportunity to further develop the relationship between City and Nike Inc, which builds on the successful partnership the club has already enjoyed with Umbro, and reflects both the ambitions of the club and the Nike brand’s position within the world of football.”

John MacBeath, City’s interim chief executive officer, added: “We are delighted to have further strengthened our relationship with the Nike family.

“Nike’s deserved reputation as the leading global sports brand, its unparalleled R&D capacity, leading global retail distribution networks and award winning marketing capabilities mean that this is a very important step forward in the evolution of Manchester City.”

Nike Film Showcases High Performance & Low Environmental Impact -
From recycled plastic bottles to football kits, Dutch striker Klaas-Jan Huntelaar’s training sequences dramatize the recycled process.

A new film from Nike Better World featuring The Netherlands’ Klass-Jan Huntelaar showcases Nike’s new national team football kits, which combine high performance with minimal environmental impact.

The Dutch kit – along with other national team kits including Brazil, USA, Portugal, France, Croatia and Poland – is Nike’s most environmentally friendly kit ever. The shorts are made with 100% recycled polyester; while the jerseys are made with at least 96% recycled polyester.

Since 2010, Nike Football has used an estimated 115 million recycled plastic bottles to create its high performance kits.  Lined up end-to-end that’s enough bottles to stretch more than halfway around the world.

The Dutch are celebrated for their enlightened and attractive football, as well as their unconventional approach to design and art, which can appear chaotic and untamed, but is always functional with a distinctive purpose. The home shirt is in the traditional Dutch vibrant orange, but now has tonal diamond prints on both the left side of the torso and the right side of the bottom to create a sash effect to echo the design of their first ever kit from 1904.

Inside the neck is the graphic “Nieuwe Meesters” (New Masters) which pays homage to the name collectively given to the renowned Dutch artists of the 17th century, while also celebrating the current Dutch side, a hugely talented group of players who have the potential to make their own history.

The new home shorts are in traditional orange, while the new home socks, now with improved cushioning for greater comfort, movement and protection, are also in orange, giving the entire kit a strong, clean and unmistakably Dutch appearance.

In line with Nike’s commitment to combining athletic performance with lower environmental impact, fabric for the new kit’s shorts is made with 100% recycled polyester, while the shirt fabric is made with a minimum 96% recycled polyester. Each kit is made using an average of 13 recycled plastic bottles.

The kits are constructed using Nike Dri-FIT technology to wick moisture and are made out of 23 percent lighter fabric with 20 percent stronger knit structure than Nike’s previous kits.  The shirts also feature laser-cut ventilation holes to promote localized cooling, to help regulate player temperatures during a  match.

The visual design of each federation kit is developed around key insights inspired by the national identity and the distinctive football culture of every nation. Rich detailing throughout the jersey and shorts inspires the history and heritage of each team.

NIKE PRO COMBAT

As part of Nike’s ‘uniform of sport’, each federation has its own country-specific Nike Pro Combat base layer, to provide added protection and comfort for players in today’s more physical and technical game.

Federation-specific baselayer options include the Nike Pro Combat Hypercool 2.0 top, with sweat-wicking fabric to help keep players cool and comfortable, while in colder weather the Thermal Mock top will keep them warm with its turtle neck and brushed inner surface reflecting heat back to the body without trapping moisture.

Nike Pro Combat Hyperstrong compression men’s slider shorts also provide added protection for players. Featuring a padded waist and thigh protection so players can slide tackle with confidence, while mesh fabric is placed in the high heat zones for breathability.  There is also a padded version of the shorts with added foam to help absorb impact and protect from injury.

TRAINING AND LIFESTYLE COLLECTION

To compliment the new match day kit, Nike has also launched an integrated range of training and lifestyle clothing.

On the training pitch players will benefit from an innovative range of apparel, with options designed to keep them comfortable whatever the weather conditions.

Fans can express their pride and support, with the launch of a new range of hoodies, tracksuit tops, T-shirts, sweatshirts, caps, jackets and rugby tops.

The range has been created for both the fan who wants to show their allegiance or for those who want to be more subtle, and comes in national colours, national symbols, with crafted elements, premium fabrics and elevated design.

The new France home kit is a bold departure from the traditional blue and white design and has been inspired by the military uniforms. The body of the shirt boasts a tonal print of the mariniere, an iconic French design consisting of thin stripes, alternatively in Meteor Blue, the color of the traditional French shirt, and then lighter Pacific Blue. The unique high collar of the shirt is decorated with gold piping.

On the cuff of both sleeves is a hexagon to represent France, and contains three tones of gold to echo the national flag the Tricolour. Inside the back of the neck runs a thin red tape with the message “Nos differences nous unissent” (Our differences unite us), which proudly celebrates the diversity of the French nation.

The shorts are in Meteor Blue with a lighter Pacific Blue stripe along each side, while the socks, now with improved cushioning for greater comfort, are in Meteor blue featuring four tonal stripes.

In line with Nike’s commitment to combining athletic performance with lower environmental impact, fabric for the new kit’s shorts is made with 100% recycled polyester, while the shirt fabric is made with a minimum 96% recycled polyester. Each kit is made using an average of 13 recycled plastic bottles.

The kits are constructed using Nike Dri-FIT technology to wick moisture and are made out of 23 percent lighter fabric with 20 percent stronger knit structure than Nike’s previous kits.  The shirts also feature laser-cut ventilation holes to promote localized cooling, to help regulate player temperatures during a  match.

The visual design of each federation kit is developed around key insights inspired by the national identity and the distinctive football culture of every nation. Rich detailing throughout the jersey and shorts inspires the history and heritage of each team.

NIKE PRO COMBAT

As part of Nike’s ‘uniform of sport’, each federation has its own country-specific Nike Pro Combat base layer, to provide added protection and comfort for players in today’s more physical and technical game.

Federation-specific baselayer options include the Nike Pro Combat Hypercool 2.0 top, with sweat-wicking fabric to help keep players cool and comfortable, while in colder weather the Thermal Mock top will keep them warm with its turtle neck and brushed inner surface reflecting heat back to the body without trapping moisture.

Nike Pro Combat Hyperstrong compression men’s slider shorts also provide added protection for players. Featuring a padded waist and thigh protection so players can slide tackle with confidence, while mesh fabric is placed in the high heat zones for breathability.  There is also a padded version of the shorts with added foam to help absorb impact and protect from injury.

TRAINING AND LIFESTYLE COLLECTION

To compliment the new match day kit, Nike has also launched an integrated range of training and lifestyle clothing.

On the training pitch players will benefit from an innovative range of apparel, with options designed to keep them comfortable whatever the weather conditions.

Fans can express their pride and support, with the launch of a new range of hoodies, tracksuit tops, T-shirts, sweatshirts, caps, jackets and rugby tops.

The range has been created for both the fan who wants to show their allegiance or for those who want to be more subtle, and comes in national colours, national symbols, with crafted elements, premium fabrics and elevated design.