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The Brasilian home jersey, affectionately known as Amarelinha (“Little Yellow One”), has become a revered national symbol that represents both the hopes of the Brasilian people and their vibrant and diverse culture.

In line with Nike’s commitment to superior athletic performance and lower environmental impact, the fabric of the new shorts is made with 100% recycled polyester, while the fabric of the jerseys is made with at least 96% recycled polyester.  Kits are made using an average of 13 recycled plastic bottles.

The new kit marks a return to tradition with a classic, authentic design that recognizes the country’s glorious football history. The shirt boasts a clean yellow body and a classic V-neck collar with a thin green trim. The shirt also features deep green cuffs, which can be turned over to reveal the rallying cry of Nascido Para Jogar Futebol (“Born to Play Football”) written in the style of Pichacao, a distinctive form of urban graffiti.

Printed on the inside of the back of the neck is a graphic by Brasilian artist Don Torelly. The graphic depicts an outline of the Brasilian federation’s crest containing the Southern Cross, a constellation of stars that was seen over Rio de Janeiro when the Brasilian republic was founded in 1889.

The design of the bold green numbers on the shirts is inspired by the numbers on Brasil’s national bank notes.

The new home shorts are a traditional blue color with a thick white stripe along the side.The new home socks, now with improved cushioning for greater comfort, movement and protection, are white with a green band at the top. A band of diamonds wraps around the center, echoing the tattoos of indigenous warriors.

The new kits are Nike Football’s lightest ever — up to 23 percent lighter than the previous versions. Nike Dri-FIT technology is incorporated throughout the  kits, which helps regulate players’ temperatures on pitch by removing sweat from the body to keep them dry and cool. Laser-cut ventilation on the shirts delivers localized cooling where athletes need it most.

Thanks to a new double-knit structure and yarns, the kits are 20 percent stronger than previous versions, without compromising on fit and feel. A small amount of natural cotton has been added for comfort.

Brasil 2012 Away Kit
The new away kit contains the same distinctive features as the home kit, but is entirely in varsity royal blue with yellow trim. The shorts are blue, and for the first time feature a thick yellow stripe along each side. The socks are blue with a tonal band of diamonds around the center.

Brasil Training and Lifestyle Collection
Nike has also launched an integrated training and lifestyle collection to complement the new uniform and enable players and fans to show their pride on and off the pitch.

For training, players will benefit from an innovative range of apparel designed to keep them comfortable in a variety of conditions. In hot weather they’ll keep cool in a short-sleeve training top with ventilation panels. When the temperature drops they’ll warm up in a mid-layer training top that protects against wind chill. In rainy conditions, players can add a windproof and waterproof long-sleeve performance shell top.

Brasilian fans will also be able to express their pride and honor their team’s culture with the launch of a new range of hoodies, tracksuit tops, T-shirts, sweatshirts, caps, jackets and rugby tops. The range comes in Brasil’s iconic colors, features the Brasilian crest and other symbols, and boasts premium fabrics and elevated design.

The African Cup of Nations kicked off in earnest this past weekend as sixteen countries began the quest for glory, to be crowned the Champions of Africa. Ivory Coast and Arsenal’s mercurial winger Gervinho, Queens Park Rangers and Moroccan dribbling sensation Adel Taarabt, Ghanaian powerhouse midfielder Kwadwo Asamoah who plies his trade in Italy with Udinese and Marseille’s Andre Ayew, also of Ghana, are aiming to make history.

These four footballers are all household names. They are no strangers to football fans from around the world. We watch them produce the goods week in, week out at the highest level of European football. They dominate the headlines in England’s Premier League, Italy’s Serie A and France’s Ligue 1 but it’s about more than that. For too long African football has remained in the shadows. It’s time that the continent becomes the force that it is capable of becoming. It’s about Africa.

Africa has produced wonderfully talented footballers who have forged amazing careers in the game, and now it’s time for the new generation of footballers to claim victory.

Nike will stand behind their players Gervinho, Taraabt, Asamoah and Ayew as they represent a new African footballer, an African footballer that is tired of celebrating mediocrity and done with being average. With a new focus, drive and determination these players are ready to inspire a continent and ready to claim glory for their country, a relentless pursuit of victory.

Africa can dream… It’s the end of hope, the beginning of belief and the new generation are determined to deliver.

Athletes at all levels of fitness — from the elite to the everyday — now have a way to measure progress toward their goals and compare with others: the NIKE+ FuelBand. It’s an innovative wristband that tracks movement throughout the day, designed to motivate and inspire users to be more active.

“The NIKE+ FuelBand is a way for Nike to further evolve the exciting possibilities of merging the physical and digital worlds,” said NIKE, Inc. President & CEO Mark Parker at the NIKE+ FuelBand launch event in New York. “Nike has always been about inspiring athletes, and the NIKE+ FuelBand will help motivate them in a simple, fun and intuitive way.”

NikeFuel: A new metric to measure movement
The ergonomic NIKE+ FuelBand captures and displays four different metrics: time, calories, steps and NikeFuel – a new metric that will be the ultimate measure of your athletic activity. NikeFuel is a proprietary technology that measures your activity through the movement of your wrist. NikeFuel motivates athletes to do more with a NikeFuel score that makes movement fun, meaningful and comparable, letting you compete with athletes of all levels in most activities. The more you move, the more NikeFuel you earn, whether you’re playing basketball, throwing a Frisbee or going for a run.

Nike worked with some of the world’s top experts in science and sports to engineer NikeFuel algorithms based on oxygen kinetics. Unlike calorie counts — which vary based on someone’s gender and body type — NikeFuel is a normalized score that awards all participants equal scoring for the same activity regardless of their physical makeup. A user can also choose to also receive a calorie count to understand how many calories are burned versus how much NikeFuel is earned.

How the NIKE+ FuelBand makes it count
As you wear the FuelBand throughout the day, the built-in three-axis accelerometer measures your motion and translates it into NikeFuel. Each day you can set your goal for activity and the level of NikeFuel you want to achieve. As you move closer to your goal, the band’s series of 20 LED lights go from red to green. The user-friendly interface provides encouragement and motivation as you hit and exceed your goals.

The NIKE+ FuelBand experience doesn’t end on your wrist. All of the data you capture on your wristband connects to a rich web and mobile experience. It syncs with the Nike+ website, through a built-in USB, or wirelessly through Bluetooth to a free iPhone app to record activity each day and track progress.

The NIKE+ FuelBand is available for preorder at Nikestore.com for a suggested retail price of $149 (U.S.).

To use Nike+ FuelBand, the following is needed:

- A Macintosh or PC with built-in USB. Mac OS v 10.4 or later, Windows 7 or Windows Vista (SP2) or Windows XP (SP2).

- Internet access. Broadband is recommended.

- Optional mobile app available in the iTunes App store; for updates on compatible mobile devices, visit Nikeplus.com.

New Years Eve saw Real Madrid star Cristiano Ronaldo kick off Nike’s newest campaign as he made his pledge to #MakeItCount via Twitter.

2012 promises to be one of the great years in sport. Throughout the year, athletes around the world in some of sport’s greatest arenas will be delivering career defining moments. To inspire themselves, each other and every athlete at every level, Nike and some of the greatest athletes are challenging you to bring your best, and then better it, in 2012.

Athletes such as Cristiano Ronaldo and Lance Armstrong have been pledging on Twitter on how they will #makeitcount in the next 12 months. While the athletes tell us about their goals, Nike is also asking everybody to join them and pledge how they will #makeitcount over the next twelve months.

With the campaign centered around Twitter it is no wonder Rio Ferdinand has a part to play. The Manchester United defender has played over 250 games and has won the Premier League, the UEFA Champions League, the League Cup and the FIFA Club World Cup.

Ferdinand has been joined by other top Nike athletes such as Paula Radcliffe, Mo Farah, Mark Cavendish, Jack Wilshere and Perri Shakes-Drayton. We can look forward to seeing them tell us how they will #makeitcount in 2012 in a series of web-films breaking over the New Year.

Along with the campaign Nike, have wet our appetite by promising a special, ‘game-changing’ announcement to be made on 19.1.12.

The new T90 Laser IV Dark Grey/Solar Red/Black colourway doesn’t seem to go with any kit however this K-Leather version screams Manchester United or Liverpool. We know Wayne Rooney won’t be in this Red/White/Black colourways – despite them being a perfect match for his Nike Manchester United kit.

Nike have gone for a slightly more understated Blue/White/Blue colourway for the CTR360 Maestri II than we are used to and followed that up with this Dark Shadow/Volt colourway. We expect to Manchester City star Mario Balotelli wearing this colourway as he was spotted training in them this week.

We have already seen a host of players showing off their new Metallic Purple/Silver Mercurial Vapor Superfly III boots on their Twitter accounts but we have no doubt that a few will opt for this great looking White/Blue/Volt colourway. One player we are pretty sure will wear this colourway is Tottenham midfielder Luka Modric who seems to favour white colourways.

Nike unveil their new collection of football boot colourways ahead of the holiday period. All their silos receive a colour update and we must some of them are truly eye-catching.

NIKE MERCURIAL VAPOR SUPERFLY III – Metallic Purple/Silver

Featuring an adaptive traction system that provides extra grip, traction and responsiveness the seventh generation of the Mercurial boots ensure fast players capitalize on the tightest of scoring opportunities. Directionally positioned blades maximize cutting and allow for quick changes of direction, while secondary toe traction provides added toe-off power for those first critical steps to generate explosive speed. Collectively, these design details allow greater speed and quickness in all directions. The second generation of Nike Flywire technology incorporated into the boot’s streamlined upper provides a lightweight, strong and more dynamic fit.

NIKE T90 LASER IV – Dark Grey/Solar Red/Black

Focused on adapting to the technical demands and movement of a highly mobile striker the T90 Laser IV is 20% lighter than the last version and features a streamlined silhouette that provides enhanced fit and feel on the ball. The forefoot area features a newly configured adaptive shield design in which the key contact zones are broken up into flexible strips to enhance the natural power and accuracy of the foot while the swerve zone fins reduced in size and height allow a closer feel to the ball providing friction to curved shots.

NIKE CTR360 MAESTRI II ELITE – Loyal Blue/White/Blue

The Nike CTR360 Maestri II Elite is designed for the player looking to master control on the pitch. Controlling the tempo with accurate passing, dictating the pace and creating chances are necessities for the midfield maestro. A Kanga-Lite synthetic leather upper ensures optimal comfort and fit; cushioning zones and receive and pass pads give great first touch and improve ball control and precise distribution. The unique asymmetrical lacing design creates an expanded ball control surface for enhanced touch. Finally, the plate offers incredible energy return and strength, with bladed studs for optimal traction and stability.

NIKE TIEMPO LEGEND IV ELITE – White/Metallic Red/Silver

The Tiempo Legend IV Elite’s premium leather is strong and soft, giving the player extra comfort, touch and control. Combine the unmatched touch and feel of the boot with innovations such as a carbon fiber plate, Flywire technology upper and stud configuration and you have a legend reborn. It is also the lightest Tiempo yet, coming in at 20g lighter than its predecessor.

All the new colourways will make their on field debut this weekend and are available for preorder now, hitting retail stores around the world on 2012 January, 1^st.

Nike and Cristiano Ronaldo last year set the boot world alive with the release with one of the most iconic signature boots of all time – the Safari. Now Nike have unveiled the Real Madrid and Portugal star’s newest signature boot – and this new colourway will undoubtedly spark the same excitement as the Safari.

The CR Mercurial Vapor Superfly III signature boot mirrors the performance and style Cristiano Ronaldo embodies with a disruptive graphic treatment on the left and right side of the boot.  As CR moves into position or tracks back the left side of his boot reveals a subtle pinstripe effect with a clear screen and pattern treatment.  In contrast, the right side features a bold contemporary stripe of Mach blue and Solar red.

Together, the boot graphics will create a striking flicker effect on pitch to stand out in the heat of game day competition.

CR Mercurial Vapor Superfly III features an adaptive traction system that provides extra grip, traction and responsiveness to ensure one of the fastest players in the world capitalizes on the tightest of scoring opportunities.

Directionally positioned blades maximize cutting and allow for quick changes of direction, while secondary toe traction provides added toe-off power for those first critical steps to generate explosive speed. Collectively, these design details allow greater speed and quickness in all directions. The second generation of Nike Flywire technology incorporated into the boot’s streamlined upper provides a lightweight, strong and more dynamic fit.

The new Blue/Red/Obsidian colourway will makes their on field debut this weekend when Ronaldo and the rest of his Real Madrid teammates face Valencia and will be available from selected stores from 18^th November.

The CR7 Collection features a striking new CR Mercurial Vapor Superfly III signature boot mirroring the performance and style Cristiano Ronaldo embodies with a disruptive graphic treatment on the left and right side of the boot.  As CR moves into position or tracks back the left side of his boot reveals a subtle pinstripe effect with a clear screen and pattern treatment.  In contrast, the right side features a bold contemporary stripe of Mach blue and Solar red which is a signature color theme throughout the collection. Together, the boot graphics will create a striking flicker effect on pitch to stand out in the heat of game day competition.

Inspired by Cristiano Ronaldo’s love for premium white sneakers, his collection brings a new interpretation of the Nike5 Street Gato. Taking a new spin on the classic white in-line version, the Gato CR7 uses a rich color tone for a premium and distinctive look completed with a “7” graphic on the heel representing his playing number.

CR’s classic number 7 is also accented through training and lifestyle items. A distinctive t-shirt featuring 7 stripes across the chest comes in three different colors (white, red and blue) and is made of organic cotton. Special graphic and wash treatments give the V neck tee a touch of CR’s style. The training top features a bold “7” graphic and both top and shorts are made of Dri-FIT ensuring comfortable and focused training sessions. Solar Red GS Polo, blue Aw77 Hoody and grey M65 jacket are also part of CR7 Collection.  The collection is rounded out with striking interpretations of the color thematic through a CR7 match ball, shin guards and back pack.

Now with winter coming, Nike have released the new Hi-Vis version of the Seitiro. Continuing to bring new innovations to football, the Hi-Vis ball features Nike RaDaR technology, which means Rapid Decision and Response. As a lab and field-tested standard of visual performance Nike RaDaR technology allows players to see the ball better and capitalize on split second scoring and passing opportunities.

The Nike Seitiro is engineered to stand out on pitch when conditions are not ideal. The yellow and purple color combination flaunts additional fluorescence and brighteners, making it even more visible in low light conditions than previous generations of Hi-Vis balls.

The patented hi-vis casing, performance graphic, and unique five-layer construction, as well as the ball’s touch, aerodynamic stability and Nike RaDaR technology make the Seitiro one of the best balls around.

Nike Seitiro Hi-Vis ball features include:

1. Micro-textured hand-stitched TPU casing for great touch and durability
2. Nike RaDaR technology performance graphic for a strong visual signal
3. A 360 degree sweet spot distributes pressure evenly across panels
4. Optimal sphericity allows the ball to fly faster, farther and more accurately than other balls
5. Flexible, cross-linked Nitrogen-expanded foam for shape retention and durability
6. Six-wing carbon-latex bladder for explosive acceleration off of the foot
7. Designed to FIFA’s approved specifications, weighing between 420-445 grams, and with a circumference of between 68.5-69.5 centimeters

The new ball has already featured in a number of Nike adverts and made its official on field debut this weekend in the Spanish La Liga.