MITRE TENSILE: THE WORLD’S MOST ADVANCED FOOTBALL

Mitre, the world’s oldest football brand, today launched the brand new TENSILE ball – the most advanced football in the world.

The TENSILE is a revolution in football design and technology, comprised of just 10 panels and has over 30% less stitching. This optimises power and efficiency, improving airflow and reducing drag on the ball.  This increases the average speed of a shot, making it a strikers dream. The ball is the first of its kind and will be used in all Football League and Scottish Premier League (SPL) matches from the beginning of the 2010/11 season.

TENSILE’s graphic design is completely unique; with each of the 72 Football League clubs and 12 SPL Clubs for the new season each having their own TENSILE matchballs printed in club colours and their club  badge .

Mitre’s heritage and reputation for making the world’s best footballs is unrivalled, with the TENSILE being another example of Mitre’s innovations in football over nearly 200 years.  The TENSILE’s revolutionary design delivers a greater transfer of energy, superior efficiency, stability and aerodynamics than ever before, and will retail at £74.99.

Nick Crook, Marketing Manager for Mitre, said, “Mitre are committed to ball performance,  we are very proud of the TENSILE and the innovation and technology used to create the ball underlies what Mitre has been associated with for nearly 200 years. The TENSILE is a players ball , uses the very latest technology and we’ve no doubt it will add to the excitement and spectacle of the new season – and hopefully more goals!”.