WARRIOR UNVEIL NEW LIVERPOOL FC HOME KIT
Following the success of Warrior’s inaugural Liverpool FC home kit – the fastest-selling in the Club’s history – the brand has revealed its new design for the 2013/14 season. Headlining Warrior’s new and electrifying ‘Rise Up LFC’ campaign (#RiseUpLFC), the home kit is a modern take on the 1984 version, worn during the Club’s fourth European Cup win.
“The new home kit pays tribute to the renowned success LFC is built on, but it is also a nod to the future,” said Richard Wright, head of Warrior Football. “With high performance the top priority, our design team has further developed what was loved about our last design and lifted it to a new level. The result is an innovative take on the iconic red jersey.”
Liverpool FC manager Brendan Rodgers has applauded the new home kit. “It’s distinctly Liverpool which the players and I love. It exceeds what we need it to do technically while also delivering a strong visual statement,” said Rodgers.
The 2013/14 Liverpool FC home kit includes a number of fresh design features. Giving the familiar a contemporary overhaul, a white three-piece collar set upon a striking red colour scheme is complemented by mirrored details on each sleeve. Historically worn by player greats such as Alan Kennedy and Ian Rush, the bold white accents define the overall look.
Embraced by fans following its re-introduction in 2012, the Liver Bird crest has been incorporated into the new design in two key ways. Running alongside the embroidered emblem, a new pin-striped sublimation print on the front of the shirt showcases the iconic symbol with the words, ‘Liverpool FC’. Interwoven using a darker red hue, this eye-catching detail strengthens the kit’s visual depth. In line with the 2012/13 version, two embroidered Eternal Flames alongside a 96 logo are located on the nape of the shirt’s neck to commemorate the events at Hillsborough in 1989.
Engineered to enable optimum on-pitch performance, the kit has been constructed using War-Tech, Warrior’s signature apparel technology system. Highly breathable, moisture-wicking War-Tech fabric has been used to build the main body of the shirt. Four-way stretch mesh paneling under the arms and across the back will allow for unparalleled airflow and ventilation, helping players stay comfortable in core heat areas of the body.
Liverpool FC captain Steven Gerrard says the new design has been embraced by his teammates. “The players and I are all genuine fans of the new kit,” he said. “It will certainly spark many happy memories of the Club’s famous fourth European Cup win for supporters of that era. As with all Liverpool shirts, I will wear it with pride and carry the excitement and history of what it represents, and, as a team, we hope to bring that success back to the Club.”
Warrior Liverpool FC 2013/14 Home jersey and GK jersey
Fans are encouraged to weigh in with their feedback about the new home kit by connecting with Warrior Football on Twitter using the hashtag ,#RiseUpLFC.
WARRIOR LIVERPOOL 2012/13 THIRD EURO KIT
After much speculation, Warrior Football have released the new Liverpool FC third kit they will wear in Europe this season. And as they themselves have said, the new kit is certainly ‘delivering a bold design statement to the football world’.
With a striking graphic print set over a daring colour palette of Nightshade, Orange and White, the new kit will be worn by Liverpool FC during their upcoming UEFA Europa League campaign and selected Barclays Premier League games.
Inspiration behind the kit’s dominant nightshade colour stems from popular past goalkeeper kits worn by David James during the 1994/95 and 1995/96 seasons, and Pepe Reina in 2010/11.
The kit is constructed with a body mapped mesh to help players stay cool under pressure. Warriors War-Tech technology helps the players by keeping external elements out while letting sweat and moisture escape to help them stay dry and comfortable.
The shirt is underpinned with durable water resistant technology, adding a layer of protection by rejecting external moisture while staying dry. Polyester mesh fabric under the arms enables a full-range of movement and increased air flow to help regulate temperature in key heat areas during games.
The third shorts feature 4 way stretch mesh panels for ventilation, comfort and ease of movement. The socks have are two coloured with contrasted jacquard LFC to front leg and Warrior logo to reverse. They also have an Elastane turnover for added fit and comfort and ribbed ankle with Elastane for support and comfort.
Love it or hate it, Liverpool’s new third Euro kit from Warrior will certainly catch the eye and will undoubtedly spark some serious debate. You can Pre-order the new Liverpool FC 3rd Kit from Liverpool’s official website for guaranteed world-wide delivery on launch day 02.08.2012
WARRIOR LIVERPOOL 2012/13 AWAY KIT
Warrior Football has released the new Liverpool FC Away kit ahead of the 2012/13 season – designed to reflect the city of Liverpool’s maritime heritage.
Following Warrior’s design direction of modern tradition, the new kit is inspired by Liverpool’s away kit from 1900-1906 and features a yoke detail in recognition of sailors and the huge influence of the docks on the city at the time.
The iconic Liverbird, Warrior branding and chest advertising detailing is fully embroidered in yellow which makes them stand out on the black jersey. The eternal flame detail features on the outer back neck.
Cotton feel War-Tech® fabric is designed to keep the elements out while letting sweat and moisture escape from your body. A 4 way stretch mesh under arm panels aid ventilation, comfort and ease of movement.
The new Liverpool Away kit shorts are black with a yellow Liverbird and Warrior logo on each leg while the grey ‘yoke’ design features on the left leg. A subtle red piping lines the bottom of the shorts. The Away socks are black and feature L.F.C embroidered in yellow on each sock.
The new Liverpool Away goalkeeper kit is yellow and features the ‘yoke’ design in black. Liverpool red features on the arms and shorts as well.
The new kit is available to pre-order now ahead of the July 2nd launch.
WARRIOR SIGNS CRAIG BELLAMY AS BRAND AMBASSADOR
Warrior Sports, the new Liverpool FC kit manufacturer, has officially unleashed the new 2012/13 home kit today.
A celebration of the Club’s renowned heritage, the kit’s inspiration is drawn from Liverpool FC legends of old. Developed out of the brand’s global football headquarters in Wilmslow, England, the new Liverpool FC kit has been constructed by a hand-picked team of design and development experts and features unique technology for optimised performance on the pitch.
Along with the new kit Warrior also announced a unique partnership with Craig Bellamy. The Welsh international striker has been signed as the brand’s first football ambassador.
In a unique deal that will see the sponsorship fee go directly to the Craig Bellamy Foundation in Sierra Leone, Warrior will work closely with Bellamy to raise global awareness of the Foundation and build on his work to date. Interestingly, the Liverpool front man will also work alongside Warrior to develop its debut football boot collection – set to be released in December 2012. Meaning that we may soon see Bellamy ditching his Adidas AdiZero boots for some prototype Warrior boots.
Founded by Bellamy himself in 2008, the Craig Bellamy Foundation provides under-privileged children a chance to reach their full potential through a mix of sport and education, enabling them to create better lives for themselves and their communities. Operated on a not-for-profit basis, the Craig Bellamy Foundation is also the driving force behind Sierra Leone’s only professional football academy and a popular youth league.
In addition to helping fund the Foundation’s educational and recreational facilities, Warrior will provide practical support by supplying footballs, boots and kit.
Bellamy is thrilled the new partnership with Warrior will strengthen his efforts in Sierra Leone.
“While Warrior works to support me on the field, we’ll work together to support the Craig Bellamy Foundation off it,” he said. “For me, the most important part of this deal is that the money and extra resource provided by Warrior will go directly to the children and local communities involved with my charity in Sierra Leone.”
Head of Warrior Football Richard Wright commented: “At Warrior, we align ourselves with athletes who are highly driven, motivated and possess a winning mentality – Craig is one of these athletes. His work in Sierra Leone is remarkable and we are delighted to help these young footballers of tomorrow.”
With 149 career goals to his name, Bellamy will provide his personal insight and experience as Warrior develops its first football boot collection.
“Craig will play an integral role in the boot design and development process, helping the Warrior team create a revolutionary product that will stand out from the pack,” said Wright.
WARRIOR LIVERPOOL 2012/13 HOME KIT
Liverpool FC made a huge decision when they decided to end their partnership with Adidas and move to a brand that has zero football influence. The American giants are now looking to change that however after signing a six-year agreement with Liverpool which will earn LFC a Premier League record of £25million per year.
The new shirts wear released with the words; ‘It’s inspired by greatness. It’s modern tradition. It’s unapologetically Liverpool FC. It will make you feel 7ft tall’ and the kit certainly does have a retro feel to it.
“It’s a really nice kit, I’m really impressed,” said skipper Steven Gerrard. “You never know what to expect when going from one sponsor to another, but I’m very impressed. It’s retro, it’s comfortable, it’s good on the eye and the yellow is back which, of course, is the natural colour of the Liverbird. The players look forward to seeing the new kit as much as the fans. It’s very important that the players are happy wearing it. The fans pay good money and I’m sure they’ll be as happy with it as I am.”
The new kit’s design is inspired by the clubs glory days when the Reds won six league titles, two European Cups, two FA Cups and four League Cups in the ’80s.
The kit features the traditional and unmistakable red and yellow colour scheme of Liverpool’s past dominance. With the iconic Liverbird, Warrior branding and chest advertising bolding standing out from the simple red jersey. The reverse side of the jersey features the eternal Hillsborough flames with the number 96, in reference to the amount of people who lost their lives during the disaster.
ADIDAS LIVERPOOL THIRD KIT
Liverpool Football Club and adidas today unveiled the new third kit for the 2011/12 football season.
Inspiration
The new Liverpool FC third kit takes its design inspiration from the classic tracksuit tops worn by the infamous LFC teams of the mid 1980’s, incorporating the diagonal stripe across the front of the shirt.
The Shirt & Design
Drawing from history and tradition, the new kit showcases a stylish modern twist. The inclusion of cyan blue in the shirt design dates back to Liverpool’s first home kit worn almost 120 years ago which incorporated alternate white and blue halves – it wasn’t until Bill Shankly became manager that the home kit became completely red, in 1964.
The cyan blue is used throughout the kit and incorporated into the design through the iconic adidas three stripes across the shoulders and the shirt sponsor. The shirts main design features diagonal stripes in black and cyan blue over the right shoulder and continuing around the trim of the sleeve to create a modern, stylish look whilst giving a nostalgic nod to the club’s illustrious past.
A closer look at the shirt reveals further subtle design features including a diagonal, tonal emboss running through the fabric.
Technology
adidas has again pushed the boundaries in the development of apparel technology giving Liverpool FC players an extra edge on the pitch.
TechFit™ – On the field, the players’ kits will incorporate adidas’ cutting edge TechFit™ technology, to help improve speed, increase endurance capabilities and enhance awareness. This works by stabilizing and focusing the muscles’ energy to generate explosive acceleration and deliver maximum power output.
Climacool™ -The shirts also feature adidas ClimaCool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.
New for the 2011/12 season the kit also includes a revolutionary sock design which features anatomically placed cushioning and Achilles protector.
The new third kit is available now online at: www.store.liverpoolfc.tv
ADIDAS LIVERPOOL 2011/12 AWAY KIT
Liverpool Football Club Football Club and adidas today unveiled the new away shirt for the 2011/12 football season.
The Shirt & Design
The new Liverpool Football Club Away kit for the 2011/12 season takes its design inspiration from metallic elements. Solid grey in colour, the shirt is finished with metallic silver detailing on the iconic adidas 3 stripes across the shoulders, both sponsors logo’s and the laser cut woven crest. These elements combined create a modern, stylish and distinctive look.
A closer look at the shirt reveals further subtle design features. A vertical single stitch silver pinstripe is engineered through the shirt fabric and an intricate modern v-neck design that integrates red piping detail. This particular design detail also features on the front of the jersey and shorts.
New for 2011/12 season the kit also includes a revolutionary sock design which features anatomically placed cushioning and an achilles protector.
Technology
TechFit™ – On the field, the players’ kits will incorporate adidas’ cutting edge TechFit™ technology, to help improve speed, increased endurance capabilities and enhance awareness. This works by stabilizing and focusing the muscles’ energy to generate explosive acceleration and deliver maximum power output.
Climacool™ -The shirts also feature adidas ClimaCool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.
The new away kit will go on sale on the 12th May but can be pre-ordered online at www.store.liverpoolfc.tv
ADIDAS LIVERPOOL THIRD AND CHELSEA AWAY KIT
Adidas have unveiled Liverpool’s new third and Chelsea’s away kits for the 2010/11 season:
Adidas Liverpool Third Kit
Design
The new black kit is Liverpool FC’s 3rd kit for the 2010/11 season. The kit incorporates adidas TechFit™ technology and the club’s world famous badge has been updated for the new season. A new laser cut woven crest replaces the heavier direct embroidery technique traditionally used, resulting in a thinner, lighter badge on a sleeker shirt.
Technology
adidas again push the boundaries in the development of apparel technology with shirt evolution moving one step further in giving Liverpool FC players the edge on the pitch:
TechFit™ – On the field of play the players’ kits will incorporate adidas’ cutting edge TechFit™ technology, to help improve speed, increased endurance capabilities and enhanced proprioception. This works by stabilizing and focusing the muscles’ energy to generate explosive acceleration and deliver maximum power output
Climacool -The shirts also feature adidas ClimaCool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.
Available to buy: 12th August, 2010
Visit www.liverpoolfc.tv/store for all the information on the new kit
Adidas Chelsea Away Kit
Design
The new black and orange Chelsea away kit will be worn for the first time on August 4th 2010 vs Hamburg. Notably for the first time in club football, adidas TechFit™ features directly in the playing shirt, enhancing muscle performance. The kit has a contemporary design with mesh integrated into the main body of the jersey. The finished fabric helps create a striking design with the performance benefit of wicking sweat away from the body.
Technology
adidas again push the boundaries in the development of apparel technology with shirt evolution moving one step further in giving Chelsea FC players the edge on the pitch:
TechFit™ – On the field, the players’ kits will incorporate adidas’ cutting edge TechFit™ technology, to help improve speed, increased endurance capabilities and enhanced muscle focus proprioception. This works by stabilizing and focusing the muscles’ energy to generate explosive acceleration and deliver maximum power output
Climacool -The shirts also feature adidas ClimaCool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.
Available to buy: 5th August 2010
Visit www.chelseafc.com/megastore for all the information on the new kit.
LIVERPOOL AWAY KIT FROM ADIDAS
We make the shirt. You make it Liverpool FC
That is the tagline Adidas have used with the release of the new Liverpool away kit for the 2010/11 season. Rafa Benitez won’t be the man picking the team next season and you wonder which of the current stars will be wearing this kit come the new season. Is this the last time you will see Steven Gerrard in a Liverpool shirt. We will have to wait and see…
The white shirt features a red pin stripe design and is a throw back to the shirts worn in the 70′s and 80′s. The red Adidas detailing and red and black collar add to the design which also features Liverpool’s new shirt sponsor ‘Standard Chartered’ on the front.
ADIDAS SWAP A LIVERPOOL SHIRT FOR YOURS
Yesterday the new Liverpool FC home shirt went on sale and to celebrate adidas arranged an interesting activity.
adidas make the new Liverpool FC kit, but the fans make the club. To celebrate them and the new home shirt going on sale adidas went to Williamson Square in the heart of Liverpool and gave hundreds of fans the chance to do a swap: give us the shirt on your back and we’ll give you the new home shirt.