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May 14

ADIDAS PREDATOR LZ DB – WHITE/OLYMPIC PINK/BLACK

Posted on Monday, May 14, 2012 in Boots

Adidas’ new Predator LZ has already shot to prominence in the boot would despite having only made their official on-field debut last weekend. Whenever it comes to Predators there is always one man in particular that gets a little extra attention – David Beckham.

Adidas’ eagerness to have Beckham involved in the Team GB Olympic team has not been hard to see. Now with the release of Beckham’s first bespoke signature Predator LZ White/Olympic Pink/Black colourway, that desire is even more apparent. Adidas haven’t been scared to use pink the past and have given the official Olympic ball – The Albert – a bit of pink paint. Pink ball, meet pink boots.

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The LZ weighs just 225 grams and is the most technologically advanced, unique looking and innovative Predator to ever be released thanks to the five distinctive ‘lethal zones’ which aim to deliver greater ball control, touch, accuracy and power.

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The ‘First Touch’ zone acts as a cushioning platform on the synthetic upper to give immediate ball contact. The inside vamp of the boot features the ‘Drive’ zone which follows the natural shape of the instep to create a rebound effect for greater distance and power. The ‘Sweet Spot’ zone on the medial side of the boot generates greater spin and pace. While the instep of the boots feature a ‘Pass’ zone with memory foam on the medial side of the boot to ensure consistency of passing. The ‘Dribble’ zone is a continuation of the SL rubber from the forefoot, to provide optimum grip on the ball for controlled dribbling.

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Beckham has traditionally worn a synthetic upper rather the leather previous Predators have provided but that isn’t an issue with the new LZ. A newly engineered Hybridtouch upper combines the benefits of leather and synthetic – comfort, stability, reduced water uptake and the highest quality feel in all weather conditions. A Sprintframe construction uses geometrical learnings and offers the perfect balance between lightweight and stability. The Sprintframe outsole provides the Predator Lethal Zones with maximum grip and optimum pressure distribution on a firm or soft ground. The Predator Lethal Zones is also the first miCoach enabled Predator boot.

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Beckham gave his new colourway the perfect debut over the weekend when he scored from a trademark free-kick to earn the LA Galaxy a draw against Montreal Impact. As usual DB’s boots feature a few personalization’s with the names of his four children and number 23 stitched onto the upper as well as the Beckham icon on the sock-liner.

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May 4

ADIDAS PREDATOR LZ – INFRARED/WHITE/BLACK

Posted on Friday, May 4, 2012 in Boots

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No Predator release would be the same without a Black/Red/White colourway. The new Predator LZ has already broken the model in many ways has done so again with the release of the alternate Infrared/White/Black colourway.

The LZ is the 12th, weighs just225 grams and is most technologically advanced, unique looking and innovative Predator to ever be released. Five distinctive ‘lethal zones’ were developed in conjunction with some of the world’s leading players and aim to deliver greater ball control, touch, accuracy and power.

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The ‘First Touch’ zone features recessed Predator SL rubber, which acts as a cushioning platform on the synthetic upper to give immediate ball contact. The raised, thicker 3-D shape on the inside vamp of the boot is known as the ‘Drive’ zone and follows the natural shape of the instep to create a rebound effect for greater distance and power.

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The ‘Sweet Spot’ zone has a smaller surface area and has raised ribs on the medial side of the boot, with the purpose of generating greater spin and pace. The instep of the boots feature a ‘Pass’ zone with memory foam on the medial side of the boot to ensure consistency of passing, along with a 3-D sticky print with large surface area to increase ball contact time for more precise passing.

The ‘Dribble’ zone is a continuation of the SL rubber from the forefoot, to provide optimum grip on the ball for controlled dribbling. The ribs of the rubber are positioned on the lateral side of the boot and are designed to provide a small contact surface area with the ball which allow for a large number of quick ball contacts, spaced out to ensure optimum grip.

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A newly engineered Hybridtouch upper combines the benefits of leather and synthetic – comfort, stability, reduced water uptake and the highest quality feel in all weather conditions. A Sprintframe construction uses geometrical learnings and offers the perfect balance between lightweight and stability. The Sprintframe outsoles to provides the Predator Lethal Zones with maximum grip and optimum pressure distribution on a firm or soft ground.

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The Predator Lethal Zones joins the AdiZero and AdiPure 11Pro in offering miCoach support and is the first miCoach enabled Predator boot. Players can now track their performance stats such as distance, sprint count and maximum speed, then wirelessly transfer the data to a mobile phone or PC.

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May 2

ADIDAS PREDATOR LETHAL ZONES UNLEASHED

Posted on Wednesday, May 2, 2012 in Boots

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After one of the most unique tease campaigns ever, Adidas have unveiled their 12th Predator – the most technologically advanced, unique looking and innovative Predator to ever be released.

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Designed with five distinctive ‘lethal zones’ to deliver performance, the new Adidas Predator LZ was developed in conjunction with world-class players such as Van Persie (Arsenal FC), Xavi (FC Barcelona), Nasri (Manchester City FC), Nani (Manchester United FC) and Di Maria (FC Real Madrid), who tested and contributed valuable input to the development of the Predator LZ.

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The eye-catching LZ features five zones of technology for ball control, touch, accuracy and power – all while still weighing in at an impressive 225 grams – making this boot a contender in the speed, control and power categories. The five deadly zones were highlighted in Adidas’ tease campaign and have been designed to master all aspects of your game.

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The ‘First Touch’ zone, which was the first to be teased, sits on the forefoot area of the boots, and has recessed Predator SL rubber, which acts as a cushioning platform on the synthetic upper to give immediate ball contact.

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The ‘Drive’ zone is raised and a thicker 3-D shape on the inside vamp of the boot, which follows the natural shape of the instep to create a rebound effect for greater distance and power.

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The ‘Sweet Spot’ zone has a smaller surface area and has raised ribs on the medial side of the boot, with the purpose of generating greater spin and pace.

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The ‘Pass’ zone is on the instep of the boots, with memory foam on the medial side of the boot to ensure consistency of passing, along with a 3-D sticky print with large surface area to increase ball contact time for more precise passing.

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The ‘Dribble’ zone is a continuation of the SL rubber from the forefoot, to provide optimum grip on the ball for controlled dribbling. The ribs of the rubber are positioned on the lateral side of the boot and are designed to provide a small contact surface area with the ball which allow for a large number of quick ball contacts, spaced out to ensure optimum grip.

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Supporting the five lethal zones is a newly engineered Hybridtouch upper which combines the benefits of leather and synthetic – comfort, stability, reduced water uptake and the highest quality feel in all weather conditions.

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A Sprintframe construction uses geometrical learnings and offers the perfect balance between lightweight and stability. The Sprintframe was a game-changer when first launched on the F50 adizero range, and again comes in a choice of outsoles to provide these Predator Lethal Zones football boots with maximum grip and optimum pressure distribution on a firm or soft ground.

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The Predator Lethal Zones joins the AdiZero and AdiPure 11Pro in offering miCoach support and is the first miCoach enabled Predator boot. Players can now track their performance stats such as distance, sprint count and maximum speed, then wirelessly transfer the data to a mobile phone or PC.

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The new adidas Predator LZ football boots will debut on pitches across the globe this weekend in this Bright Blue/Infrared/Collegiate Navy/White colourway and are available to pre-order now ahead of being released on 1st June.

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Arsenal star Robin Van Persie (who interestingly wore none of the teaser boots) said about the new boot; “If you want to be a top player it’s vital that you are an all-rounder and that’s what the new Predator Lethal Zones are about. The five areas on the boot cover where players touch and strike the ball and the design works to maximise accuracy, power and control. Based on my opinion, and the opinions of my fellow professional players, adidas have created the new Predator. It’s great that they listen to us carefully as we know how it should be and how it should feel and their expertise does the rest.”

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May 2

ADIDAS PREDATOR LETHAL ZONES LAUNCH EVENT

Posted on Wednesday, May 2, 2012 in Boots

Live event sees top footballers test their abilities against five deadly challenges

adidas yesterday launched the Predator Lethal Zones boot; the new boot was unleashed at a unique event pitting some of the best players in the World against each other in five deadly challenges designed to test every aspect of a player’s ability.

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The launch event was created to showcase the capabilities of the new Predator Lethal Zones boot which is composed of five, super-light (SL) rubber and memory foam 3-D zones, each designed to support perfect ball control.

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Leading global stars, including Manchester City’s Edin Dzeko and Manchester United’s Luis Nani and Tom Cleverly, took on the challenges and tested their abilities in the latest iteration of the World’s most famous football boot – the adidas Predator.

Luis Nani said from the event: “I’ve been involved in the design process for the new Predator Lethal Zones and I’m excited to see the final product and test it out across the 5 different zones. The boots are light, comfortable and help me with ball control whether I’m passing, shooting or dribbling.”

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The five challenges at the specially converted venue in Manchester included;

Dribble Water Course; Designed around an automated slalom course to test the player’s fast paced dribbling abilities against a series of water blast sequences.

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First Touch Air Cannon; Designed to test the player’s ability to control the ball at different heights and speeds, the First Touch Air Cannon Challenge will see a high-powered air cannon launch balls into the air for the players to control and then strike into two targets.

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Sweet Spot Target Practice; Designed to demonstrate power and precision within a player’s passing, using the sweet spot zone to generate increased power without losing accuracy as they attempt to hit five static targets at different distances within a 30 second time window.

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Drive Power Generation; Designed to test how much power players can generate using the raised and thicker 3-D shape on the forefoot, players will hit the ball as hard as they can into a specially designed pentagon that will measure and then display ball strike speed.

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Pass Accuracy Showcase; Designed to test accuracy to the max, this challenge requires players to use the memory foam pad on the medial side of the boot to showcase their deadly control and accuracy.

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“For the first time ever, Predator wearers have the complete weapon of control. We have been working with elite and amateur players for a number of years, and with Lethal Zones we have taken the Predator to a whole new level,” said Aubrey Dolan, product manager for Predator Lethal Zones.

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Apr 30

ADIDAS PREDATOR LETHAL ZONES: DRIBBLE

Posted on Monday, April 30, 2012 in Boots

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The fifth and final Lethal Zone has been unveiled by Adidas – Dribble. With the final set of White/Orange boots set to hit fields tonight on the feet of Nani and Samir Nasri, The launch of the new Predator LZ is closer than ever.

Dribble

Dribble is voodoo. He turns legs to jelly and feet to concrete. He zigs when you zag. Dribble is there and suddenly he’s not. When they think he is done. There is only deadly to come..

Predator LZ - Dribble Zone

The SL rubber provides optimum grip on the ball for controlled dribbling. The ribs of the rubber positioned on the lateral side of the boot are designed to provide a small contact surface area with the ball and configured for a large number of quick ball contacts, spaced out to ensure optimum grip.

Predator Lethal Zones

Be sure to look out for the new Lethal Zone on the feet of Nasri and Nani tonight as Manchester City host Manchester United.

Predator Lethal Zones

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Apr 25

ADIDAS PREDATOR LETHAL ZONES: PASS

Posted on Wednesday, April 25, 2012 in Boots

Adidas have released the fourth teaser of their Lethal Zone campaign. This week Adidas’ unique campaign sees their white boots feature a highlighted ‘pass pad’ on the instep of the boots -’ They Call Him Pass.’

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He’s the skeleton key, One touch and you’re past. The ball always finds them. No defense can last. Pass unlocks the game. One more to finish the task.

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The memory foam on the medial side of the boot ensures consistency of passing, and a 3-D sticky print with large surface area increases ball contact time for more precise passing.

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Apr 22

ADIDAS PREDATOR LETHAL ZONES: SWEET SPOT

Posted on Sunday, April 22, 2012 in Boots

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Adidas’ unique tease campaign for the upcoming Predator LZ continues to gain momentum as they release the third of the ‘Lethal Zone’ teases. This week Adidas ask ‘Who is sweet spot?’

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He can curve a bullet. He’s always bull’s eye. In the back of the net, his secret you’ll find. A sniper and two more make the lethal five.

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The larger surface area on the medial side of the boot generates greater spin and pace when striking the ball. The base is connected with raised 3-D ribs to create an enhanced contact time on the ball.

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Apr 17

ADIDAS PREDATOR LETHAL ZONES: DRIVE

Posted on Tuesday, April 17, 2012 in Boots

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He’s got a reputation. He has ruined a few. Drive is a sledgehammer. With power and skill. Drive the coach mad. Drive the crowd wild. And three to come still.

Adidas have released the second Lethal Zone teaser in their unique build to the unveiling of the Predator LZ on May 5th. After showcasing the ‘First Touch’, Adidas now turn our attention to the ‘Drive’ zone. The  Predator element swoops from the inside of the laces to the toe and is highlighted in Orange to stand out from the otherwise all white upper.

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The raised and thicker 3-D shape on the forefoot follows the natural shape of the instep and creates a rebound effect for greater distance.

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We have already had a glimpse of this Lethal Zone on the field as Manchester City’s Samir Nasri wore this week’s LZ tease boots over the weekend.

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Apr 8

ADIDAS PREDATOR LETHAL ZONES: FIRST TOUCH

Posted on Sunday, April 8, 2012 in Boots

This is First Touch
First Touch is magnetic. The ball can’t resist its grip.
Kill the ball with one move and kill them with the next.

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Adidas have kicked off a unique new campaign for the much anticipated soon to be released Predator LZ football boots. The new LZ promises to be big step forward for the Predator range whih has been at the forefront of boot design for nearly two decades.

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Previously know as a ‘power’ boot the new Predator will have a distinct ‘control’ feel to it with the new LZ featuring five innovative zones focused on first touch and control.

Over the coming weeks, adidas will be unveiling each lethal zone through a unique reveal campaign which will see their top players take to the field in special edition Predator LZ football boots. Predator athletes including Kaka, Robin Van Persie and Xavi will be handed distinct pairs of Predator LZ boots each coloured in a way to highlight different zones.

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The first zone revealed by adidas on the forefoot of the boot is an area designed to master first touch. The rubber zones act as a cushioning platform on the synthetic upper with the aim of giving immediate ball control. It’s one of five distinctive zones that combine to make this one of the most innovative and exciting football boots in the game!

Real Madrid star Kaka already gave us a look at the boots he will wear for the next 2 games on Twitter while Manchester City’s Samir Nasri wore them against his old club Arsenal at the Emirates.

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