RECENT RELEASES
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BEST SELLING REPLICA JERSEYS
Manchester United and Liverpool sell more official replica football shirts, for Nike and Adidas respectively, than any other teams in the English Premier League, and both are at or close to the top of the global merchandise sales tables according to multi-year research by leading German consultancy expert, Dr Peter Rohlmann and his team at the consulting bureau, PR Marketing.
Dr Rohlmann studied sales in the period 2005 to 2009 to get an accurate long-term picture, and found that the leading two clubs sold, on average, 1.2m to 1.5m shirts per year each. These clubs were Manchester United (Nike’s best seller) and Real Madrid (Adidas’s best seller).
But even that does not tell the full merchandise story, because although Liverpool were found to Adidas’s No2 shirt seller behind Real (with 700,000 to 900,000 shirts sold per year), Liverpool are understood to be ahead of Real in overall merchandise sales for Adidas, according to industry sources. In this instance “overall merchandise” means not just the sale of shirts (which is what Dr Rohlmann measured), but other kit, boots, tracksuits and other clothing, bags and even club-branded balls.
And Liverpool’s commercial director, Ian Ayre, has told this website that Liverpool are Adidas’s top-selling team in overall merchandise terms. “It is clear that we are Adidas’s highest selling football club – Adidas advised us we were their highest selling club,” Ayre says.
Arsenal and Chelsea, in that order, follow on the heels of United, Real Madrid, Barcelona and Liverpool in shirt sales, meaning the Premier League has more teams (four) in the top 10 “shirts sales league” than any other country.
Italy is the next best-performing league with three Serie A clubs: Milan, Inter and Juventus.
Coincidentally, all the top 10 sellers are the same 10 clubs who currently constitute the “biggest”, richest clubs (by earnings) in the world, according to the latest survey by Deloitte.
Dr Rohlmann said: “The figures encompass the whole replica sales volume of shirts, ie home, away and the third or further editions in total, either sold by the clubs themselves or by other parties such as high street shops.”
There are a number of reasons for the popularity of Premier League teams, including the coverage and popularity of the Premier League and the European successes enjoyed in recent seasons. All of the League’s ‘Big four’ have appeared in at least one Champions League final in the last five years.
Dr Rohlmann’s research focused on the clubs within the major leagues of Europe but also looked at big clubs in small leagues to see how they fare. None of those clubs would, over an extended period of time, match the sales of the top 10 listed today.
The biggest clubs in Turkey, namely Galatasaray and Fenerbahce (both Adidas clubs) would sell numbers at the lower end of the 10 in good years but sales of official merchandise in some regions, including Turkey and especially Asia, tend to be damaged by cheaper counterfeit goods.
A “big” club like Ajax in a “small” league like the Dutch league might expect to sell 100,000 shirts and probably fewer in most seasons. Celtic (a Nike club) are believed to be the biggest sellers among Scotland’s clubs, with “good year” sales at the lower end of the top 10, ie: several hundred thousand per year, many of them overseas in North America, Canada and Australia.
Dr Rohlmann says: “Because of the fact that most of the clubs and the kit suppliers do not publish their shirt sales, you have to analyse information over a longer period to find reliable data. Our research encompass the period from 2005 to 2009.’
“Oscillations are normal because any sporting success or lack of success drives shirt sales, sometimes up, sometimes down, as does the acquisition or sale of particular stars.
“For example, look to Olympique Marseille. Their average shirt sales over the last five seasons is about 350,000 replicas per year. But if you refer exclusively to 2009-10, when they won the French championship, adidas sold nearly 500,000.”
THE NEW FABRIC OF ENGLAND
England’s new home kit for the 2010-2012 season.
Umbro presents England’s future stars wearing England’s new home shirt.
The portrait of modern England. Tailored by Umbro.
England begin their attempt to rectify their poor World Cup showing by qualifying strongly for Euro 2012. Umbro have unveiled the new England home shirt to be worn for the upcoming 2010-2012 season.
Some of the country’s most talented younger players have been used to promote the new jersey with the likes of Rooney, Walcott, Adam Johnson, Joe Hart and Jack Wilshire lining up for the promotional images. We wonder how many of these young stars will be England regulars come the start of Euro 2012.
The new England jersey is once again ‘Tailored by Umbro’ and features a wider neckline – very similar to that used on the England away shirt – opposed to the previous home jersey’s polo collar. The most stand-out feature however is the new multicoloured shoulder panels. The shirt features dozens of tiny St Georges’ Crosses in a multitude of different colours on the shoulder panels.
This was the idea of legendary pop-artist Peter Saville who designed the new jersey. His explanation is that this design encapsulates the diversity of modern England. With players from a multitude of different heritages pulling on the new England Shirt, Saville believes this is a chance to represent the modern England and celebrate it’s variety of cultures, dispelling the myth that England is a nation comprised of people ‘sitting in pubs, drinking ale and eating roast beef’.
The home kit is rounded off with royal blue shorts – which deviates from last years’ all white kit. Umbro and England’s previous designs have relied heavily on darker navy blues, so a brighter blue is an interesting change. Umbro have also changed their logo from red to a royal blue colour to match the famous Three Lions on the badge.
The goal keepers will wear an all black kit, accented by the bright purple piping. The cut is very innovative on both the Home jersey and keeper’s jersey and that really comes through with the piping.
We also like the new ‘Anthem Jacket’ Umbro have created for fans.
We think the new Ladies goal keeper jersey is rather striking. In fact David James would probably look at home in this. He wore a similar colour last season for Portsmouth.
The full range of the England kit including the Anthem Jersey and Ladies Keeper jersey is available to buy from October the 12th 2010. The new kit will debut against Bulgaria this Friday the 3rd of September in England’s first Euro 2012 qualifier!
Exploring the concept behind his New Fabric Of England patterns, iconic graphic designer Peter Saville talks briefly about the idea that inspired it.
You can read more about the graphic at http://www.umbro.com
WIN A PUMA TOTTENHAM HOTSPUR HOME JERSEY
Tottenham Hotspur will rub shoulders with Europe’s elite club teams for the first time since 1961/62. Tottenham will make their first ever appearance in the competitions’ current format; the UEFA Champions League after defeating Swiss side; Young Boys.
Spurs, under Harry Redknapp, fought their way to 4th place in the Premier League last season to earn a shot at qualifying for the group stage of the competition. After being 3-0 down after half an hour in the first leg of the tie, Spurs looked to have fluffed their lines but a great come-back and hat-trick from Peter Crouch at White Heart Lane saw Spurs gain a spot in the lucrative competition.
PUMA have been the official kit supplier for Spurs since 2006 and have designed three great kits for Spurs’ upcoming season. PUMA’s promotional campaign centers around the clubs famous chant of “When The Spurs Go Marching In” as they invite fans to “Be In That Number” by wearing the new kit. To celebrate Spurs’ achievement, PUMA and TRW are giving you an opportunity to ‘be in that number’ by giving away an official Spurs replica jersey.
To win a replica jersey all you have to do is answer this simple question: Which boots was hat-trick hero Peter Crouch wearing in the second-leg of Spurs’ UEFA Champions League qualifier at White Heart Lane.
Email your name, contact details and answer to info@therightwinger.co.za
Terms and Conditions:
- The prize winner will be announced on Tuesday 7 September 2010.
- The prize is not transferable for cash.
- This competition is only open to residents of South Africa.
- This competition is not open to employees or contractors of PUMA or The Right Winger.
- The prize will be awarded to the first name drawn at random from all complete entries received giving the correct answer. The winners will be notified by e-mail within 3 days. The judges decision will be final.
- By entering this promotion, entrants are agreeing to abide by these terms and conditions.
FA PREMIER LEAGUE AWAY KITS 2010/11
A few weeks ago we had a quick look at all the home kits of this season’s Premier League sides. (Here.) It was interesting to see how the likes of Burrda (Wolverhampton Wanderers), Le Coq Sportif (Everton), Kappa (Fulham), Macron (West Ham United), Xtep (Birmingham City), Mi-Fit (Wigan Athletic) and Carbrini (Blackpool) all joined the list of the usual kit suppliers like Adidas, Nike, Umbro, Puma and Reebok. We wanted to show you the full range of Away kits earlier but have had to wait for Mi-Fit and Wigan to release their new away kit – which was officially released today.
So which away kit do you think is the best? We at TRW rather enjoy the bright pink Everton effort as well as the very classy looking Manchester City shirt from Umbro.
NEW MOROKA SWALLOWS KIT BY PUMA
Soweto-based football giants Moroka Swallows launched their new kit at the Maponya Mall in Soweto on August 18. The v1.10 speed kit, supplied by global sports brand PUMA®, is inspired by the joy, rhythm and athleticism of Africa football and has the same design as that worn by Ghana, Algeria, Ivory Coast and Cameroon at the 2010 World Cup.
“This is the second season that the Birds will be wearing Puma kit. The new kit is exciting as it has the same fit and technology as that worn by many of the African teams at the World Cup. We are honoured to play in the same kit as World Cup stars and we hope this will inspire our players to a successful campaign!” said Leon Prins, the managing director of Moroka Swallows.
“PUMA are proud to be associated with Swallows – one of the giants of the local soccer scene – and wish them a highly successful season. We believe that our new kit design will be a hit with both players and fans,” said Brett Bellinger, the Marketing Director of PUMA SA.
PUMA went to West Africa for inspiration for the revolutionized new v1.10 collection. Inspired by the joy, rhythm and athleticism of Africa football, products from the v1.10 series have been developed and tested for super speed-enhancing performance and to boost innovative styles of play by unleashing the confidence of players, teams and fans.
Moroka Swallows open the 2010/11 PSL season away to Mamelodi Sundowns on Saturday August 28.
PLATINUM STARS HOME AND AWAY PUMA KIT
PLATINUM STARS TO SPARKLE IN STATE OF THE ART PUMA KIT
Global sports brand PUMA® has unveiled the state of the art kit that Platinum Stars will sport during the new PSL season. The v1.10 speed kit is inspired by the joy, rhythm and athleticism of Africa football and has the same design as that worn by Ghana, Algeria, Ivory Coast and Cameroon at the 2010 World Cup.
The PSL team launched the kit on Friday August 13 at the Royal Bafokeng sport campus in Phokeng. The kit includes a crocodile as a new team logo: the Bafokeng, like many African communities, are symbolised by a totem that is linked to the history and the heritage of the community. For the Bafokeng that totem is the crocodile.
“When Platinum Stars signed an agreement for PUMA to become the official technical supplier to the club ahead of the 2009/10 PSL season, we knew we were going into partnership with an established, world-class international sportswear brand. The technical excellence of the apparel PUMA has supplied to us is of the highest quality and we are delighted to enter into this great new chapter in the club’s history with PUMA by our side,” said Jason Raine, the General Manager of Platinum Stars.
The partnership between PUMA and Platinum Stars is entering its second season and the team has high hopes for the 2010/11 season. The team will play its home games at the Royal Bafokeng Stadium which hosted six World Cup matches including ties between England and the USA, Ghana and Australia.
“We are delighted to continue building our relationship with Stars who are one of the most ambitious teams in the PSL, have a terrific World Cup standard home ground and are set for great things when the new season kicks off. We are confident that our new kit design will sit well with the fans and will inspire the players on the pitch,” said Brett Bellinger, the Marketing Director of PUMA SA.
PUMA went to West Africa for inspiration for the revolutionized new v1.10 collection. Inspired by the joy, rhythm and athleticism of Africa football, products from the v1.10 series have been developed and tested for super speed-enhancing performance and to boost innovative styles of play by unleashing the confidence of players, teams and fans.
Platinum Stars open the 2010/11 PSL season away to Witbank Black Aces on August 29.
NEW AJAX ADIDAS HOME AND AWAY KIT
Adidas has given Ajax Cape Town a new look home and away kit for the 2010/2011 season. The new kit –which the team will use for the first time next weekend in a MTN8 Cup match –was unveiled at a function in Canal Walk, Cape Town.
The most significant features of the new Ajax Cape Town jersey is the Andreas cross on the chest, a round collar instead of V-collar and the red band on the shirt is now split by white planes on the shoulders.
“The Ajax Cape Town jersey is a continuation of the proud tradition at Ajax Amsterdam which has seen us produce a unique, world class home jersey every season without deviating from the traditions of the club. However, the away jersey at Ajax is always different and this season we have come up with the bold blue and electricity colorway,” says Kevin Jooste, the Football Category Manager at adidas South Africa.
Both jerseys feature climacool technology- a combination of performance fabrics, open mesh and ventilation channels which keep cool air flowing in and heat and sweat flowing out. Climacool works by considering how and where the body produces heat and sweat, and focus’s specific fabric and garment features in those zones. The effect is that athletes stay dry, comfortable and perform at their peak in even the most heated competitions.
George Comitis the Ajax Cape Town CEO said, “We are proud and honoured and to be associated with adidas. They are a premium sports brand and as a football club we always strive to be the best therefore the association with adidas enables Ajax Cape Town to look the part. The kit for the new season is immaculate and when we go onto the field, from our PSL team down to our juniors, the community scheme coaches as well as all our staff, we will be proud to wear the new adidas kit which is world class.”
The jerseys are now available in retail stores.
NEW CHELSEA THIRD KIT BY ADIDAS
Today adidas and Chelsea are revealing the team’s new 3rd kit for this season.
The new green, black, and blue kit once again features adidas TechFit™ technology which enhances muscle performance. The kit has a contemporary design with mesh integrated into the main body of the jersey. The finished fabric helps create a striking design with the performance benefit of wicking sweat away from the body.
TechFit™ – On the field, the players’ kits will incorporate adidas’ cutting edge TechFit™ technology, to help improve speed, increased endurance capabilities and enhanced muscle focus proprioception. This works by stabilizing and focusing the muscles’ energy to generate explosive acceleration and deliver maximum power output
Climacool -The shirts also feature adidas ClimaCool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.
NEW WALES HOME KIT TAILORED BY UMBRO
Umbro and the Welsh FA have announced a new two year collaboration as the team looks to qualify for the 2012 UEFA European Championships. Umbro and the Welsh national team last worked together almost 20 years ago but now the players’ kit will once again be Tailored by Umbro.
The new kit will be worn for the first time in tonight’s international friendly against Luxemburg in Llanelli.
In the traditional Welsh red, the shirt features the iconic Welsh crest embroidered on the chest. The Umbro logo, in a bright yellow, is drawn from the colours featured within the national badge of honour.
Crafted from light and breathable fabric, the shirt also features a soft v-neck providing comfort, raglan sleeves made from one piece of fabric aiding articulation and a breathable mesh fabric under the arms. On the hem of the shirt, an embroidered badge unique to each team features the Welsh flag complete with red dragon.
Completing the kit are white shorts and socks which feature eye-catching red and white hoops.
