Juventus Football Club stays true to its roots with a traditional home kit for next season. The sleek fitted jersey features the club’s famous black and white stripes, this time in a thinner style reminiscent of the kits Juventus wore during its dominant run in the 1980s.
The shirt has a lowered white V-neck collar — also inspired by the 1980s kits — a black stripe print on the cuffs, and two side vents on the hem with a flash of black. The bold, bonded black tape at the bottom of the V-neck is a nod to Turin, home to Juventus and the industrial capital of Italy.
Inside the neck is a woven label featuring a shield with the club’s founding year of 1897. On the back of the shirt is the familiar black panel unique to Juventus to hold the players’ names and numbers.
The home shorts are black with a printed stripe along each side, while the socks are white with a black block on the back to give players greater visual acuity on the pitch.
The kit showcases Nike’s inherent belief in style, craft and strong aesthetics, while aiding the performance of players with key technological features.
The kit is made from recycled polyester in accord with Nike’s commitment to produce athletic wear with a low environmental impact. The shirt and shorts of each kit are made from up to thirteen recycled plastic water bottles. In the pioneering process plastic bottles are melted down to form yarn that is spun into recycled polyester, reducing energy consumption by up to 30 percent compared to manufacturing virgin polyester.
The kit is made of fabric weighing just 150 grams, 23 percent lighter than previous Nike kits. It also boasts a 20 percent stronger knit structure and significantly improved stretch.
The fabric is integrated with Nike Dri-FIT technology to draw sweat away from the body to keep players cool and dry. Updated and improved ventilation zones consisting of tiny laser-cut holes on both sides and across the entire back of the shirt, as well as at the shorts’ waistband allows more air inside the kit for additional comfort and cooling.
Nike embarked on an innovative program creating 3D body scans of some of the world’s leading footballers to produce a more athletic fit tailored to the contours of their bodies.
It has been crafted with bonded T-bars at the junctions of the shirts to support the seams and inner welded seams with a clean finish to give a more striking appearance while also increasing comfort and performance.
The new Juventus home kit for the 2012-13 season was presented today at the Juventus Stadium, alongside the Italy Final of The Chance a global talent search for young footballers.
The modern yet classic design of the home kit marks the return of theiconic four very wide, vertical black stripes on the shirt which represent the four core values of the club - family, union, loyalty and honour - as expressed by the Agnelli family indicated as the fundamental pillars of Juventus when it took over the Club in 1923.
The historic motto coined by the president Giampiero Boniperti (‘Vincere Non È Importante È L’Unica Cosa Che Conta’ - Winning isn’t important, it’s everything), is the inner deck detail, while the outer neck graphic simply reads ‘Juventus’. The Eurostile font, sdesigned by Aldo Novarese for Nebiolo, one of the best-known printers in Turin, in 1962, has been reintroduced to the shirt.
The colouring for the names on the back of the jersey has gone back from yellow to black and the classic black box on the back for thenumbers in white has returned. The cuff and collar of the shirt are inspired by the 1951-1952 Scudetto (Shield) winning jersey.
The white short also has ‘Juventus’ in the Eurostile font on the back of the waistband.
The white socks have a black detail at the ankle and the top and again ‘Juventus’ in that same font. The socks also offer an innovative design featuring an updated cotton footbed for greater comfort and support.
“The partnership between Nike and Juventus is celebrating its tenth year with an extraordinary victory taking the Club back to the level that it has always rightly held.” – said Andrea Rossi, General Manager of Nike Italy. “This season, we’re giving the Italian Champions an iconic jersey, inspired by tradition but with a modern look and performance innovation giving players the very best on the pitch.”
Andrea Agnelli, president of Juventus, commented, “Today, we’re with NIKE once again for the presentation of the new black and white jersey, to honour the results achieved by Juventus last season. The 30th shield, won in the field, is sealed by a jersey that enhances the values of victory and the partnership between Juventus and NIKE, world leaders in sport.”
The new home kit is made from Nike’s ground-breaking recycled polyester, making it Nike’s most environmentally friendly kit ever produced. Each kit (shirt and shorts) is made using up to thirteen recycled plastic water bottles. This innovative production process reduces energy consumption by up to 30% compared to the manufacture of traditional polyester. Nike has used an estimated 115 million recycled plastic bottles to create its high performance kits since 2010.
This season Juventus will be play in a new futuristic home kit to mark the beginning of an exciting new era in the club’s history as they move in to a brand new stadium. The stadium, on the site of their former home, the demolished Stadio Delle Alpi, has been completely rebuilt and upgraded in to a spectacular state of the art venue with a capacity of 41,000.
The body of the new home shirt will feature the iconic black and white Juventus stripes, which have been subtly updated with a new modern feathered effect. These stripes have partly been inspired by the new stadium’s bold design and modern structure, and reflect how it’s stanchions rise up from the roof and are framed by the surrounding mountains.
On the back of the shirt below the neck reads ‘Juventus’ while inside the front, on the back of the crest, is a graphic that reads ‘Forza Juve’, a rallying call that translates as ‘Go on Juve’, which the Bianconeri fans chant to encourage their team.
While the history and tradition of the club is present in the shirt design, the new home kit is made from Nike’s ground-breaking recycled polyester – which for the first time includes both the shirt and shorts. Each complete kit is made up of up to thirteen reclaimed plastic water bottles. This new manufacturing process reduces energy consumption by up to 30% compared to manufacturing traditional polyester and saves nearly 100 million plastic water bottles from being dumped at landfill sites.
The home shorts this season return to the classic colour of white, to give the kit some tradition alongside the shirt’s bold modernity, while on the back at the bottom of each leg is a discreet black band.The new home socks also revert to being a traditional white again this season, though they feature two black hoops with a ‘J’ for Juventus featured in the centre at the back of each calf.
The light weight kits (13% lighter than previous versions) actively regulate the players’ body temperatures on the pitch to keep them dry and cool at all times through use of Nike Dri-FIT technology.This technology draws sweat away from the player’s body through the material where it can evaporate.
Temperature regulation is helped by ventilation zones, consisting of hundreds of tiny laser cut holes from the under arms to the waistband, allowing air to circulate to keep players dry, cool and comfortable. For the first time the club crest on the front of the shirt is heat transferred, making it even lighter and crucially allowing this area to now be ventilated as well. The shirt has a new aerodynamic fit this season, now slimmer and more athletic, providing 17% more stretch than the Juventus shirt of two years ago. While a bonded hem offers a streamlined look that reduces irritation caused by chafing.
Along with new Home kit Nike have launched an eye-catching Away kit. Featuring all the same technology as the Home kit, the new Away kit arrives in a bold bright pink with a large black star across the chest. Pink is a colour that dates back to the very earliest days of Juventus when the club wore pink for the 6 years post the foundation of the club in 1897.
To compliment the new home and away match day kit Nike has launched a unique Juventus line of training and lifestyle clothing for both players and fans to wear on and off the pitch. The kit and extended line is available for pre-order from July 7th.