PUMA CELEBRATES MARADONA’S 50TH BIRTHDAY
Diego Maradona kicked off his 50th birthday celebrations on the weekend in style, as selected guests were invited to his house in Buenos Aires to mark the occasion. PUMA presented Maradona with a giant cake in the shape of his favorite football boot, the PUMA King, and presented him with items from a new collection dedicated to one of the greatest footballers ever to have played the game.
Maradona wore PUMA boots throughout his career, having a passion for the brand that never wavered. In recognition of this, the sportlifestyle brand is launching a special collection of King Diego products which will hit retailers worldwide on his actual birthday on Saturday. Maradona was presented with these products for the first time, and was clearly delighted with what he saw.
“I’m proud and honoured to see this collection, and pleased with the styles that PUMA has created to acknowledge my birthday,” said Diego Maradona. “I wore PUMA throughout my career as they were the boots that were most comfortable and gave me the greatest contact with the ball, it’s nice to see the quality of these boots and training wear are still top quality.”
PUMA is also celebrating online by launching an online application housed on the PUMA Football Facebook page in which people are encouraged to join Maradona in the world’s largest game of football “juggling” on Facebook. The rules are simple: start or join a juggle and fans have 30 minutes to pass on the video to a friend through Facebook. The longer the video is passed, the longer the ball is kept up, and the greater chance of reigning the leaderboard. If the 30 minutes run out, then the ball is dropped and “game“ over.
The PUMA Diego collection is now available in retailers worldwide. For more information, visit www.puma.com/football, join our fan page at www.facebook.com/pumafootball and follow us on twitter at www.twitter.com/pumafootball.
PUMA FOOTBALL COLLECTION COMMEMORATES MARADONA’S 50TH BIRTHDAY
As Diego Maradona prepares to celebrate his 50th birthday, PUMA is marking the occasion with the launch of a new collection dedicated to one of the greatest footballers ever to have played the game. Over a playing career that spanned more than 20 years, Maradona broke the world transfer record twice, led Napoli through the most successful period of the club’s history, and captained Argentina to a World Cup victory in 1986 in which he won the Golden Ball as the tournament’s best player. All in PUMA boots. Few people will forget the ‘Goal of the Century’ as he collected the ball in his own half, danced around six England players, before slipping the ball past Peter Shilton in a moment that cemented his status as a footballing legend.
Maradona wore PUMA boots throughout his career, having a passion for the brand that never wavered. Most recently, the former Argentina national manager could be seen wearing PUMA boots on the training ground in South Africa, as he coached his countrymen through the 2010 World Cup.
The PUMA Diego collection comprises of the following:
Esito Diego Finale I FG
After sporting PUMA boots throughout his career, this special edition of the Esito Diego Finale I FG is a fitting piece of the collection. Offering a classic design, this boot combines comfort and longevity by using a soft yet highly abrasion resistant PU synthetic leather.
King Diego Graphic Tee
Inspired by his adoring fans, PUMA created this one-of-a-kind tee using personal messages and greetings from Diego’s fans during his golden years.
King Diego Duffle Bag
This carry-all bag is as unique as it sounds. Sporting a copy of Diego Maradona’s signature, the vintage 80’s styling uses Maradona’s number 10 and Argentina’s national colors. This bag is essential for any serious football player, offering plenty of room with a two-way opening zip into the main compartment, a front slip zipped pocket and webbed handles. This is retro elegance at its finest.
King Diego Ball
Another way to honor one of the greatest footballers ever to play the game is by creating this one-of-a-kind ball. This hand -stitched, 32 panel ball is made to withstand the toughest shots. Multilayered backing gives the King Diego Ball enhanced stability and aerodynamics, so you can make your best shot.
King Diego Jacket
The King Diego Jacket harkens back to Maradona’s days on the pitch. PUMA’s iconic cat embroidery, the Maradona badge on the left chest and the embroidered Maradona signature on the upper back make this jacket as unique as the great footballer himself. The number 10 badge and national team colours are sure to make you feel like an icon while wearing it.
The PUMA Diego collection will be available from 30 October 2010, coinciding with Diego Maradona’s 50th birthday. For more information, visit www.puma.com.