NIKE UNVEIL NEW CR7 COLLECTION
Nike’s Summer 13 CR7 Collection Taps Velocity to Highlight Cristiano Ronaldo’s Explosive Speed
Like all great athletes, Cristiano Ronaldo loves to win and hates to lose. And when he wins, he prefers to do it at speed – explosive speed. Not only is pace one of the hallmarks of Cristiano’s game, it also defines the bold, distinctive spirit of the new CR7 Collection.
Design inspiration comes from Cristiano’s love for all things fast. The collection includes the new colorway of the CR Mercurial Vapor IX boot, performance training items and a variety of polos and tees. Each element is aesthetically inspired by velocity in sport.
The signature CR Mercurial Vapor IX boot has been reworked with this season’s version a fusion of White/Neon Orange and a Neon Yellow/Orange safari print inspired by the safari print that was first seen on a Cristiano Ronaldo product in HO10 on the Mercurial Vapor Superfly II.
Beyond its striking design, the boot features an engineered upper that enhances support and touch allowing Ronaldo to perform at high levels of speed and skill. A leather like finish on the upper – preferred by the athlete, and Nike’s innovative All Conditions Control (ACC) technology further aids his performance; the special treatment now used on all Nike boots ensures a consistent touch whether playing in wet or dry conditions weather.
Horizontal black and neon yellow lines link the shoe to the collection’s overarching inspiration of speed. The “love to win, hate to lose” logo on the heel is a nod to Ronaldo’s inspiration as he explodes past how opponents on his way towards goal.
This same vibrant color combination classifies the CR7 Mercurial Lite shin guards, CR7 Prestige ball and CR7 Cheyenne backpack, while additional training items appear in monochrome.
The speed inspiration is also clear to see in the lifestyle items in the collection, particularly with the CR7 Pique Polo and CR7 V-neck T-shirt. There it is represented in the flashes of green, blue, red and white that run across the body. The Graphic Top for training opts for green and cream stripes combined with white shorts. The apparel pieces are constructed of premium materials and carry the CR7 trademark “love to win, hate to lose” heart-with-cross logo.
The white button-down Saturday Jacket with drawstring hem and front patch pockets and vintage-inspired Nike Tennis Classic, Cristiano’s favorite sneaker, complete the summer range. The CR7 Collection will be available from nikestore.com from April 11.
NIKE CELEBRATE CRISTIANO RONALDO’S SEASON WITH LIMITED EDITION BOOT
CR’s Record Breaking 2011-2012 Season Captured in Bold Graphics & Milestone Numbers on Mercurial IX
The numbers defy belief but Cristiano Ronaldo smashed all records last season, blazing a trail through all competitions and placing the Portugal striker at the summit of world football.
To recognize this achievement, Nike has created a new boot in his honour – The CR Mercurial IX. The boot features a striking white upper and pink swoosh, with a bold CR7 graphic.
Seven numbers are featured on the lateral side of the boot and reflected in a bold CR7 graphic on the medial side. The numbers signify CR’S record breaking goals scored and achievements during the 2011/2012 season and include the following:
- 1st Spanish league title
- 9 goals scored for Portugal
- 14 games played for the national team
- 19 first player to score against all 19 rival teams competing in La Liga in a season
- 27 years old in 2012
- 55 matches played in all competitions for club
- 60 goals scored in all competitions for club
“Last season was a very special one for me, helping my team and country achieve success,” said Cristiano Ronaldo. “It’s great to celebrate these achievements and also have a great pair of Mercurial boots to recognize the moment. I’ll enjoy playing in them for sure.”
Nike have yet to release the new Mercurial Vapor IX but you can except an official unveiling soon! Cristiano Ronaldo will wear the new CR Mercurial IX this weekend when Real Madrid takes on Real Sociedad on Sunday (January 6th).
The new CR Mercurial IX white boot will be released in very limted numbers with only 100 pairs being made available at Nike.com and key online retailers from February 7th.
NIKE UNVEIL NEW CRISTIANO RONALDO SIGNATURE COLLECTION
“Love to win, hate to lose” graphics and insignia embody perfectionism of CR7 on and off the pitch.
The new CR7 on- and off-pitch collection blends the uncompromising attitude of the world’s most iconic player with an irreverent, bold style that symbolizes Cristiano Ronaldo’s approach to life.
Unified by a striking graphic logo of a heart (symbolizing a love of winning) slashed by an X (representing a hatred of losing), “Love to win, hate to lose” is a philosophy that informs and appears on every piece of the collection.
This mantra also reflects a collection that reveals two distinct sides of CR7 – a relentless, focused footballer at the peak of his power, and a more irreverent, playful and spontaneous style icon with a love of music who lives life full-on.
Performance-inspired pieces feature premium fabrics and rich detailing that incorporate a classic color palette of blue, black and grey with a thoroughly modern twist of blue and pink detailing on key performance items marking CR7’s individuality.
Cristiano’s signature CR Mercurial Vapor VIII boot is reworked in classic black and white. A pink plate fades upward from pink to blue, which is sure to stand out on pitch.
Additional training items — a short-sleeve top, Mercurial shin guards and CR Nike 5 Gato shoes, plus a backpack and Prestige ball — all feature this striking black, blue and pink fusion.
Bridging on and off-pitch, the blue, grey and black lifestyle collection elevates classic styles with modern tweaks and singular details that reflect Cristiano’s obsession with perfection.
The grey crew neck sweatshirt features suede elbow patches as well as a subtle embossed leather patch logo, while the clean, button-down Saturday Jacket (in off white and blue) boasts a similar logo, leather drawstrings, button closures and front pockets. The water-resistant fabric and zipper keep wet weather at bay.
The Track Jacket incorporates advanced front blocking, and each piece within the collection is precisely cut. The CR7 T-shirt confidently proclaims the “Love to win, hate to lose” attitude with a bold emblem, while the core t-shirt takes a more literal approach, writing out the mantra in ornate Portuguese calligraphy that speaks to Cristiano’s heritage. A Wardour Max 1 chukka boot takes a running classic and adds an urban twist with fresh colors inspired by the Mercurial Vapor VIII boot.
The CR Collection will be available at retail from November 15.
NIKE MERCURIAL VAPOR VIII CR
The likes of Ronaldo, Ronaldinho, David Beckham and Lionel Messi have all had signature boots – but no one does a signature boot quite like Nike and Cristiano Ronaldo.
Ronaldo has had four previous signature colourways under his Nike CR7 brand such as the bold Safari colourways or the ‘half and half’ Blue/Red/Obsidian colourway. Now CR has been given his first The Mercurial Vapor VIII colourway which combines innovation and style with a track spike-inspired fit for explosive speed on pitch.
A striking new design takes color inspiration from Cristiano Ronaldo’s new signature clothing collection, blending a classic black boot with a modern twist of blue and pink to stand out on pitch.
The bold graphic logo on the boot features a heart (representing a love of winning) overlaid with an X (representing a hatred of losing), to reflect CR’s philosophy on and off pitch.
The Mercurial Vapor VIII CR is constructed around a contoured last that mirrors the shape of the foot, preventing any unnecessary foot movement within the boot. This is enhanced by a minimalist,softer heel area, to maximize comfort and fit. The result is a boot that provides the best player in the world with explosive speed and support when he needs it.
The Teijin Microfiber upper has a sleek close fit, achieved by making the material around the toe softer and more comfortable for a seamless touch. A thinner and stronger construction reduces the weight of the boot to 185g — just right for a combination of speed, with optimal levels of support and durability.
Traction is everything when the final goal is explosive speed: Two twin studs at the back allow for a quick release from the turf and the asymmetric design of the stud configuration delivers an explosive start.
Visually, the pink plate design provides a striking contrast to the classic black and white upper with pink fading to blue around the sole of the boot.
The Mercurial Vapor VIII CR boot will be available at retail December 1.
NIKE MERCURIAL VAPOR SUPERFLY III CR7
Nike and Cristiano Ronaldo last year set the boot world alive with the release with one of the most iconic signature boots of all time – the Safari. Now Nike have unveiled the Real Madrid and Portugal star’s newest signature boot – and this new colourway will undoubtedly spark the same excitement as the Safari.
The CR Mercurial Vapor Superfly III signature boot mirrors the performance and style Cristiano Ronaldo embodies with a disruptive graphic treatment on the left and right side of the boot. As CR moves into position or tracks back the left side of his boot reveals a subtle pinstripe effect with a clear screen and pattern treatment. In contrast, the right side features a bold contemporary stripe of Mach blue and Solar red.
Together, the boot graphics will create a striking flicker effect on pitch to stand out in the heat of game day competition.
CR Mercurial Vapor Superfly III features an adaptive traction system that provides extra grip, traction and responsiveness to ensure one of the fastest players in the world capitalizes on the tightest of scoring opportunities.
Directionally positioned blades maximize cutting and allow for quick changes of direction, while secondary toe traction provides added toe-off power for those first critical steps to generate explosive speed. Collectively, these design details allow greater speed and quickness in all directions. The second generation of Nike Flywire technology incorporated into the boot’s streamlined upper provides a lightweight, strong and more dynamic fit.
The new Blue/Red/Obsidian colourway will makes their on field debut this weekend when Ronaldo and the rest of his Real Madrid teammates face Valencia and will be available from selected stores from 18th November.
NIKE CR7 COLLECTION
The CR7 Collection features a striking new CR Mercurial Vapor Superfly III signature boot mirroring the performance and style Cristiano Ronaldo embodies with a disruptive graphic treatment on the left and right side of the boot. As CR moves into position or tracks back the left side of his boot reveals a subtle pinstripe effect with a clear screen and pattern treatment. In contrast, the right side features a bold contemporary stripe of Mach blue and Solar red which is a signature color theme throughout the collection. Together, the boot graphics will create a striking flicker effect on pitch to stand out in the heat of game day competition.
Inspired by Cristiano Ronaldo’s love for premium white sneakers, his collection brings a new interpretation of the Nike5 Street Gato. Taking a new spin on the classic white in-line version, the Gato CR7 uses a rich color tone for a premium and distinctive look completed with a “7” graphic on the heel representing his playing number.
CR’s classic number 7 is also accented through training and lifestyle items. A distinctive t-shirt featuring 7 stripes across the chest comes in three different colors (white, red and blue) and is made of organic cotton. Special graphic and wash treatments give the V neck tee a touch of CR’s style. The training top features a bold “7” graphic and both top and shorts are made of Dri-FIT ensuring comfortable and focused training sessions. Solar Red GS Polo, blue Aw77 Hoody and grey M65 jacket are also part of CR7 Collection. The collection is rounded out with striking interpretations of the color thematic through a CR7 match ball, shin guards and back pack.
CASTROL TEST RONALDO TO THE LIMIT
Castrolnhas created an advertiser funded film-documentary starring their global ambassador, Cristiano Ronaldo. The new film-documentary Castrol EDGE Presents Ronaldo Tested to the Limit, sees the Portugal and Real Madrid winger push himself like never before in the most in-depth scientific examination of a professional football player ever undertaken.
The unique, hour-long film-documentary was developed by M&C Saatchi Sport & Entertainment and filmed in Madrid, by UK production house, Plum Pictures. The documentary will give fans an exclusive insight into what makes Ronaldo one of the best footballers of his generation. Sky Sports in the UK has first global airing rights.
Castrol EDGE Presents Ronaldo Tested to the Limit sees the star player’s legendary skills, strength and agility taken away from the pitch and into a high performance lab where the world’s leading sports scientists use cutting-edge technology to test him in a series of challenges that show exactly what gives him the edge.
Using ultra slow motion and high impact Computer Generated Imagery, and including a series of interviews with football experts including Fabio Capello and Arsène Wenger, the film-documentary will give viewers unrivalled access to Ronaldo, taking them deep into his world to find out if he has the strength to perform, or if he will break under the pressure.
The global premiere of Castrol EDGE Presents Ronaldo Tested to the Limit will take place in Madrid, Spain, in September 2011, before being broadcast on TV channels in key markets for Castrol.
At the filming in Madrid in July, Cristiano Ronaldo said: “Shooting the film has been really exciting as it’s the first time I’ve ever done something like this. The challenges were designed to look at my strength and skill in detail and it’s been a great experience to see how my body works. The challenges were really tough, but I think I did well on the day.”
CR NIKE SUPERFLY III: ORANGE/BLACK/VOLT/SILVER
Nike’s Mercurial range is undoubtedly one of the most iconic boot ranges in the world and we are about to see one of their most iconic colourways return. Back in 2008 Cristiano Ronaldo was not the superstar he is today but it was his performances in a pair of Vapor IV Orange Peel boots which saw him grab everyone’s attention. Nike went on to released 10 colourways for the Vapor IV but it was in the Orange Peel colourway that Ronaldo scored his first hat-trick for Manchester United in a 6-0 thrashing of Newcastle as well as a memorable free-kick against Portsmouth.
Now Nike have re-released the colourway as these Orange/Black/Volt/Silver Superfly III boots ahead of the new season. The new colourway has been released as CR exclusive colourway to replace his Safari series. We have already spotted the likes of Alexis Sanchez, Arturo Vidal and Ji Dong-Won in the colourway however and expect a few more to join them. Ronaldo is expected to debut the new boots in Real Madrid’s preseason tour game against Mexican side Chivas de Guadalajara at the Qualcomm Stadium in San Diego tomorrow night.
The new colourway features all the same technology as the previous Superfly III boots such as Nike Sense Technology, Flywire and a carbon-fiber chassis.
CRISTIANO RONALDO INTERVIEW
As Nike unveiled the new CR Mercurial Vapor Superfly III Safari boots, Cristiano Ronaldo spoke about the Big month ahead.
Champions League, La liga, the Copa del Rey final, possibly four clásicos in a row … what feelings and emotions come to the fore in these decisive months when everything is in play? Are you excited? Nervous?
I’m not nervous, no. I’m excited. It is the moment that we can win everything or not win a thing …
Has your preparation changed at all because of the importance of these games?
No. It has changed because of my injury. I work in a different way at the moment because I am injured; I am preparing according to my condition not according to the games coming up. But I now feel fit and ready.
Do you watch opponents? Do you alter your game according to who you are up against?
No, I always try to do the same things. It doesn’t matter which teams we are up against or how they play, I always do the same. One thing is a match on paper, another is the game itself. It is completely different, so you can’t alter things – the theory is not always the same as the game. I just do what is the best to help the team
Does training change in these months of big matches?
What I have done well, I try to maintain. I always do things the same way if they work – and I don’t mean all season long, I mean always, every single season. I worked the same at the age of 17 or 18 as I do now at 26. If things go well, I stick to that. I always do the same.
When you look back on games you watched as a kid, are there any that stand out? Are there games that inspired you?
The World Cup in 94 that goal when Brazil won the tournament. I remember watching in Madeira with my family and we were supporting Brazil. That was good memories. That gives me good things: you always look for the best games and tournament to inspire you. That was very, very good for me.
How fit are you for this key month?
I feel well now. I have been running, I feel very, very good. I want to look forward to being back on the pitch. When you don’t play you miss it. I missed one or two games for Madrid and for the national team. I don’t like to be at home and going in the afternoon and the morning for treatment – it is boring. I prefer to play.
Mourinho has talked about the tiredness of the squad, with so much travel and so many games … how do you see it?
All players are different. At the end of the season, it is always the same – it’s not just some teams that are more tired. If you run 200 metres, the last 20, 40 yards you feel more tired than when you start. That’s normal. It’s the same now. At the end of a long season, the players feel more tired – that’s football. In fact, that’s life.
Which players have most impressed you at Madrid this season?
The most impressive: Marcelo has done very well. Ozil, for his first year, has been fantastic. Pepe has played well. Carvalho too.
What about for other teams?
Honestly, I haven’t thought about them. But many impress me. I am happy that I play in the most competitive and strong league in the world. I play against many, many good players.
You say Spain is the strongest league in the world: how does it compare to England?
For me, they are the two strongest leagues for sure – the Premier League and Spain.
What are the differences between them?
In Spain it is more tactical, the players have more quality to keep the ball. But in England I loved it too: it is stronger. It is quicker than here. The leagues are similar in some respects and different in others; they’re the best leagues, for sure.
You’re scoring an astonishing number of goals. How much do goals motivate you? Are they a key part of your objective?
Not really. I always try to score goals and play well and help the team, or to provide assists. I don’t think: ‘I have to score every game’. If you think like that, you don’t score goals. Goals come naturally with your talent, with your quality, so I don’t worry about that. If you and the team play well, that happens naturally.
You’re a great athlete. Do you do a lot of extra work beyond the Real Madrid training pitch?
Not a lot. Just training, and I do like to maintain my body because it is a very important part of my life. But I am not too worried about that – I don’t eat chips or things like that. But mostly I do eat what I want. I don’t have a problem with being fat, my genetics are good. But I do work at it, yes.
You seem to enjoy the physical battles. But do you think defences go too far in kicking you and committing fouls?
Sometimes, yes. I am tired of talking about: ‘they have to protect me, they have to protect the players …’ The refs try their best. Some players just try to stop me with fouls: if they do not foul me they can’t stop me. I don’t care. Players don’t try to hurt you, they try to play normally or honestly and I am not that worried about it …
Is it vital to win something this year?
It’s important of course. I cannot see Real Madrid go two or three years without winning anything. When you talk about the biggest club in the world, or maybe one of the biggest, they have to win. Last year we didn’t win anything but this year and next I hope we can – we have fantastic players and a fantastic coach.
Are you stronger now in this second season?
It’s different. Your first year is about adaptation, because the football is different, everything changes. I felt I did well last season but this season I am a bit better. I have been here for a year and a half, I know the league, the adaptation is more complete – I feel more comfortable and things then come more naturally…
How important is Mourinho? Is he a key part of your success?
Of course, yes. He is an experienced coach, the titles speak for him. He has won everything. I am really, really happy that he is here with us and I hope that we can win lots of things together …
Are you a football fan? Do you watch loads of other matches?
I am not a big fan to stay at home all afternoon and watch four or five game. My brother does that but I prefer to play. I like to watch Real Madrid games if I am not playing, but I can’t watch other games. It is not that I don’t like football, but I don’t watch too much. I like Madrid matches, big games.
NIKE CR MERCURIAL VAPOR SUPERFLY III
Today Nike launched the much anticipated Black/Volt/Dark Shadow CR Mercurial Vapor Superfly III football boots.
Portuguese superstar Cristiano Ronaldo has been wearing Nike football boots for years. His years of service (and his global profile) resulted in Nike giving the Real Madrid forward his own colourway – the much debated original CR7 Safari Superfly II which came in an outlandish leopard-skin print White/Total Orange/Black colourway
Now six months on from the Superfly II Safari, Nike have released a new bespoke signature Safari for the recently released Superfly III football boots. The print was inspired by the 1987 Nike Air Safari running shoe but has been reincarnated in this tonal black-on-black safari print. The Superfly III is an evolution of the Superfly II just as this colourway is of the original Safari print.
The Nike CR Safari print has been reinvigorated on the second evolution of Cristiano Ronaldo’s boot, wrapping the entire cleat and laces for a bold blacked-out effect. The CR Superfly III is set apart from the rest of the Superfly III by the new instep pattern the distinctive volt green geometric pattern features on the heel while trademark Nike swoosh wraps the forefoot.
The CR Superfly III features the same technologies as any other Superfly III. The sole plates features adaptive NikeSENSE studs, that extend by up to 3mm to offer on-demand traction while directionally positioned blades maximize cutting and allow for quick changes of direction. Secondary toe traction provides added toe-off power for those first critical steps. This allows players to speed up or slow down and make rapid changes of direction in adverse pitch conditions.
Nike’s unique FlyWire technology, which was inspired by suspension bridges, which brings the sole closer to the bottom of the player’s foot, for maximum stability and traction, is built into the shoes upper and provides a lightweight, strong and more dynamic fit.
Each pair of the Nike CR Safari comes with a unique user code to unlock exclusive access to training insights from top players and coaches through Nike Football+. Nike Football+ can be accessed at www.nikesoccer.com.
Ronaldo has scored an incredible 54 goals in 57 appearances for Real Madrid and will undoubtedly be looking to add to that tally when he debuts his new CR Superfly III boots at the much anticipated ‘El Clasico’ on 16/04/11 at the Santiago Bernabeu.
The new Black/Volt/Dark Shadow CR Mercurial Vapor Superfly III will be available to pre-order from 15/04/11 from selected retailers and will cost the same as your standard Superfly III. The new boot will be available at retail globally and online at www.nikestore.com beginning May 1st, 2011. The boot will also be available as a Mercurial Vapor VII.
