adidas and Chelsea Football Club have today revealed the new kit for the forthcoming 2013/14 kit and it’s blue! Following on from the groundbreaking teaser campaign, entitled, ‘it’s blue. What else matters?’ the new kit takes inspiration from past legendary shirts worn by Chelsea greats and the club crest reverts back to a four colour design.
The launch earlier this month took the sporting world by storm. The teaser video of Chelsea FC’s stars showing what it means to be committed to the club received over 1.5 million hits on YouTube worldwide.
The campaign, which featured John Terry, Juan Mata, David Luiz, Gary Cahill, Fernando Torres, Demba Ba, Eden Hazard, Oscar and Petr Cech was a break from the norm and posed the question to Chelsea fans: it’s blue. What else matters? – a call to action to order the shirt without seeing it.
The reaction has been phenomenal with unprecedented level of sales and interactions with both the adidas and Chelsea FC brand. It even reached those fans of other clubs, with supporters around the world all commenting on YouTube and across social media that despite their unreserved loyalty, the essence of the campaign had grabbed their attention due to the compelling nature.
A spokesperson from adidas, commented: “We’ve seen what it truly means to be blue from the Chelsea fans. We started with the insight that Chelsea is the only club that can own blue as a colour in the Premier League – it is their song after all.
He continued, “The campaign was aimed at inspiring the fans. The viral and iconic imagery that now adorns the club has shown the lengths that the players will go to for the club and the reaction from the fans has been outstanding”.
The traditionally styled blue kit features the latest adidas technologies to ensure that it not only evokes the meaning of being a true blue but gives CFC an edge on the pitch. Designed to help improve speed, endurance and awareness, TechFit stabilises muscles and focuses energy. This helps players to generate explosive acceleration and deliver maximum power output. Adidas ClimaCool technology provides a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics to improve air flow to the skin in key heat zones.
The new strip is available now for pre-order and will go on sale May 15th 2013.
‘It’s Blue – What Else Matters?’
To celebrate the launch of the new Chelsea FC home shirt for the 2013/14 season, adidas has launched a bold new campaign – ‘It’s Blue, What Else Matters’ encouraging Chelsea fans across the globe to go ‘all in’ and buy the new 2013/14 home kit before seeing it.
To mark the occasion, adidas has created a hero film featuring some of Chelsea’s biggest stars and iconic imagery that will adorn the club for the forthcoming season. The artwork and film illustrate the commitment and the lengths that the players will go for the club.
The imagery is the centerpiece of the adidas marketing campaign based on the belief that Chelsea is not just a football club, not just a team, but something deeper and emotional.
adidas spokesperson said “The campaign was created based on the insight that Chelsea can clearly own ‘blue’ as a colour. Not only do they sing about it, but they are the only club in the English Premier League that call themselves ‘The Blues’. Seeing the players take part and show their commitment to the colour and the lengths that they will go to will inspire the fans and show the club as they have never been seen before”
Each player spent two hours on set to create this epic piece of film and imagery showcasing their passion, love and commitment to the club.
David Luiz, “I have really enjoyed being part of this day, I would do anything for this club and to show my passion for being a Blue means everything to me”
Juan Mata, ‘The blue is to belong to this club, as a player and a supporter’.
Petr Cech, ‘I can say that painted in blue, It shows how blue I can be, Chelsea is a huge part of my life and Chelsea Football Club has become like my second family’.
The campaign launches today and Chelsea fans will be able to explore the imagery throughout Stamford Bridge as Chelsea take on Sunderland.
The kit will be revealed over the forthcoming weeks. To pre-order and show your ‘all in’ for Chelsea Football club,visit www.chelseafc.com/allin
Adidas continue to tease us with more imagery of the new ‘It’s blue. What else matters?’ campaign ahead of the launch of the new Chelsea FC Home kit.
Adidas haveconfirmed that they are on the verge their most exciting launch to date. Entitled ‘it’s blue. What else matters?, adidas have hinted at the direction of the campaign by releasing a series of images to build up the anticipation and excitement for Chelsea fans.
adidas say the launch on Friday evening will show the commitment of the players to the club in a way never seen before. The campaign has been created on the insight that Chelsea FC can clearly own ‘blue’ as a colour. The launch will showcase the players and show their commitment to the colour and the lengths that they will go to will inspire the fans and show the club as they have never been seen before.
Adidas have launched their first teasers of the new Chelsea FC Home kit for the 2013/14 season. Adidas have kept the teasers purposely vague to build the excitement around the launch and new campaign – one they claim will be one of their best yet.
The new ‘It’s blue. What else matters?’ campaign will be revealed her on TRW on Sat but stayed tuned for more teasers ahead of the exciting launch.
Chelsea Football Club and adidas today unveiled the new away shirt for the 2012/13 football season. The strip combines classic and modern, with an exclusive fading three-stripe design on the arm and a light aqua design element on the front of the shirt, which harks back to traditional football shirt design.
The new kit features the first ever fading three stripe design on any adidas designed kit. This exclusive design featuring traditional light aqua contrasts stylishly against the white detail of the shirt creating a jersey that successfully marries the modern and the classic.
These light and dark blue shades complement the classic Chelsea Reflex Blue colourway to include many of the colours associated with the club’s recent successes’.
The theme is reflected in the collegiate navy coloured Chelsea FC badge, applied with a white satin stitch on both the jersey and shorts. The stylish design is finished off by a collegiate navy rib on the ends of the sleeves and a light aqua piping around the v-neck collar.
The 2012/13 shirt again features the adidas Techfit™ technology in the playing shirt which is proven to enhance performance. Adidas’ cutting edge TechFit™ technology helps improve speed, increases endurance capabilities and enhances awareness. This works by stabilising and focusing the muscles’ energy to generate explosive acceleration and deliver maximum power output.
The shirts also feature adidas ClimaCool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.
The new away kit will first be worn during Chelsea FC’s pre-season tour to the USA where they will face the MLS Allstars.
The shirt will be officially launched on Thursday 5th July, pre-order online at www.chelseafc.com/megastore RRP Adult shirt: £55
Despite falling behind in the race for 4th after last night’s 2-0 defeat to Newcastle, leading interactive betting company Blue Square is throwing its support behind Roberto Di Matteo by paying out early on the Swiss-born coach in the next Chelsea manager market.
As speculation continues ahead of Saturday’s FA Cup Final showdown with Liverpool, Blue Square is rewarding punters who have shown faith in Di Matteo keeping the Stamford Bridge hotseat.
Last week’s resignation of Barcelona coach Pep Guardiola led to increased speculation that the Spaniard was being lined up for the Chelsea job and that Di Matteo was for the exit, but what has he done wrong?
Blue Square spokesperson Alan Alger said: “To be honest if you look at what he’s achieved in the short time he’s been Chelsea caretaker boss it’s utter nonsense that other candidates are even being considered.
“Irrespective of what happens in the FA Cup Final, we think Di Matteo is the man and we’re happy to pay out on him now.”
This season’s UEFA Champions League has been full of surprises. It is apt then that the two teams set to face each other in the Final on the 19th of May are a surprise. Chelsea have turned what was looking like a pretty miserable season into right around and stand on the brink of finally tasting European glory. First however they will have to overcome Bayern Munich – in their own backyard.
Bayern Munich’s home, the Allianz Arena in Munich, will play host to this seasons UEFA Champions League Final and, thanks to Allianz, we have able to give you a great behind the scenes look at the world class stadium.
The iconic stadium is known for the distinctive illuminated ‘cushions’ on the exterior facade, which change to red, blue or white depending on who is playing inside – so red and blue for the Final.
Allianz performed a key role in the Arena development, with its research laboratory, the Allianz Center for Technology (AZT), conducting all fire resistance tests of the outer material. The Allianz Arena took three years to build, and since its official opening on May 31, 2005, has hosted nearly 15 million fans and over 300 matches – including the opening match and semi-finals of the 2006 FIFA World Cup. 66,000 attend each major match.
The Allianz Arena in the Bavarian capital, Munich has already provided the stage for more than 175 football matches – all of which have been sold out over the past few years.
- Total: 69,901 capacity undercover (66,000 seats)
- 106 VIP boxes of various sizes accommodating 1,374 guests
- 9,800 parking places in four x four-storey Esplanade car parks (the largest in Europe)
Inside the Arena
- 6,000 m² of catering facilities including; 28 kiosks, restaurants and a Business Club
- offices and conference rooms
- a nursery
- 4 changing rooms
- 2 warm-up rooms, each 110m²
- Pitch: 68 m x 105 m, Pitch gross: 72 m x 111 m
- Total surface (barrier to barrier): 120 m x 83 m
- Spectator distance from pitch: 7.5 m minimum
- Pitchside barrier height: approx 1.2 m
- Façade and roof: 66,500 m² in total, comprising 2,760 inflated panels
- 1,056 (of 2,760) illuminated panels (in the colors with, blue and red)
- Illuminated area 25,500 m²
Fans are encouraged to go to Football for Life on Facebook to post comments and share their piece of advice to the players and teams as they prepare for the Final.
“Football is an international language, spoken by millions around the world,” says Christian Deuringer. “We look forward to sharing our insight and knowledge with fans all over the world and welcoming them to this great stadium and to Munich on May 19.”
On the 19th of May the two teams will walk down the tunnel and come up from under the stands and we are hoping that the football they produce on that night is a breath taking as the Allianz Arena.
New Chelsea Football Club Kit trimmed with Gold for 2012
With the 2012 season drawing to a close Chelsea FC are already looking forward to next season as Chelsea and adidas today unveiled the new home shirt for the 2012/13 football season. The strip carries a gold theme, reflective of the year of sport and celebration in the capital in 2012.
The new ChelseaFC home kit sees the adidas, Samsung and club crest all turned completely gold. This theme is reflected in the iconic three stripes across the shoulders and the ‘CFC’ motif seen on the rear of the neck. Subtle dark blue stripes also feature through the front of the shirt. The look is finished off with gold piping around the arms and neck. This design detail is repeated through the shorts and socks both of which feature golden three-stripes on Chelsea’s famous blue.
The 2012/13 shirt again features the adidas Techfit™ technology in the playing shirt which is proven to enhance performance.
TechFit™ – The players’ kit will incorporate adidas’ cutting edge TechFit™ technology to help improve speed, increased endurance capabilities and enhanced awareness. This works by stabilising and focusing the muscles’ energy to generate explosive acceleration and deliver maximum power output.
Climacool™ -The shirts also feature adidas ClimaCool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.
The new home kit will be available to buy May 10th 2012but can be pre-ordered online at www.chelseafc.com/megastore
Chelsea Football Club and adidas today unveiled the new third shirt for the 2011/12 season. Adidas have certainly produced some different designs for Chelsea this season. The ‘grid’ pattern away shirt is now joined by this sleek and stylish white shirt which features bold colour blocking in navy and yellow on the upper chest. The navy and yellow blocks may not be particularly Chelsea-esque but there is n doubt that the players will stand out on the pitch.
The playing shirt features adidas TechFit™ technology which will help improve speed, increase endurance capabilities and enhance awareness. This works by stabilising and focusing muscle energy to generate explosive acceleration and deliver maximum power output. The replica shirt incorporates adidas Climacool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.
Chelsea Football Club and adidas today unveiled the new away shirt for the 2011/12 season.
Turquoise squares are set on a black background to create a striking design, while the shorts also feature a turquoise strip and the famous three adidas stripes in white. The socks include a revolutionary design that features anatomically placed cushioning and an Achilles protector.
The playing shirt features the adidas TechFit™ technology which will help improve speed, increased endurance capabilities and enhanced awareness. This works by stabilising and focusing the muscles’ energy to generate explosive acceleration and deliver maximum power output.
The replica shirt incorporates adidas Climacool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.
The new kit will be worn for the first time when Chelsea play Hong Kong champions Kitchee in their opening game of the Barclays Asia Trophy on July 27 and can be pre-ordered online at www.chelseafc.com/megastore for delivery on launch day, 7 July