ADIDAS AT THE V&A WATERFRONT – CAPE TOWN

Today England take on Algeria in Cape Town but it is neither the first nor last time the southern city will be alive with football fever. Adidas have given fans an opportunity to carry on with celebrations even when there is no game to watch. If you come to Cape Town be sure to visit the Waterfront. This is why:

adidas activities at V&A Waterfront during the World Cup

“adidas has partnered with the V&A Waterfront for the 2010 World Cup™ to enable all visitors to the Waterfront to have a football experience and share in the spirit of uniting behind the World Cup™”, says Zobuzwe Ngobese, Public Relations Manager, adidas SA.

At the busy and bustling Barrow Court located inside the Victoria Wharf Shopping Mall fans will have a special opportunity to partake in the adidas interactive football promotion that has been set up there.

“Visitors are filmed in front of a green screen and superimposed into an advert featuring yourself and international football superstar Lionel Messi.  Customers get a flash drive with their video loaded free and can take this home to upload onto their own facebook or youtube accounts to share the experience with friends”, says Bradley Stern, Senior Trade Marketing Manager, adidas SA.

The adidas Football Experience will take place on Cape Town match days at the Breakwater Parking Area roof top. This will be the site of the adidas interactive football zone and test boot centre where fans can try out the latest F50 adizero and other adidas football boots. The site will include a mini pitch football tournament, shot speed measuring goal, a dribbling activation to beat Messi’s time. Entry will be free and there will be great giveaways and prizes. “The main prizes include the chance to win one of six tickets to the 2010 FIFA World Cup™ semi final at Cape Town Stadium and signed Lionel Messi posters”, adds Stern.

“We are delighted to be partnering with the V&A Waterfront across this iconic precinct.  It’s the perfect environment for adidas to engage with as many fans as possible and make sure they have a special experience”, adds Stern.

“Our key objective at the V&A Waterfront is to create a football experience for all our visitors both local and international in a fun safe and secure environment. It is great to partner with official FIFA World Cup™ partners like adidas to deliver a range of football experiences to our visitors and football fans” says Join Elliott, V&A Waterfront Commercial Director 2010.