ADIDAS ADIZERO MESSI METALLIC GOLD/BLACK/WHITE
After their dominating showing at the World Cup, it is no wonder Adidas have released a Golden pair of AdiZero boots and who better to give them to as an exclusive colourway than Lionel Messi? The diminutive Argentinean is widely regarded as the world’s best player. The World Cup saw Messi in the Chameleon colourway – which has now become available to all the pros. And what hot property they have become!
Now Messi will once again be in his own colourway. The Metallic Gold/Black/White will look great with his Barcelona kit. You can expect to see this new colourway on Messi in early September.
ADIDAS ADIZERO COLOURWAY
Adidas have released two new colourways for the boot that is quickly becoming a players’ favourite. Its popularity has seen a meteoric rise after having been on the pitch for just a few weeks. Following up from the Sun/Black, Black/Sun and ‘Chameleon’ colourways, Adidas unveil the Cyan/White/Pink and White/Pink/Black colourways.
Not to be outdone by fellow speed boots, the AdiZero now comes in its own eye-catching colourways.
The first is the Cyan/White/Pink colourway. You can be sure that this combination will be a hit with players from the premier leagues to the Sunday kick-a-rounds.
The new White/Pink/Black colourway is both classy and funky.
Unfortunately this particular colourway will not be available in South Africa.
ADIDAS F50 ADIZERO: HOW THEY ARE MADE
Ever wondered how a boot is made? Well Adidas have given us a quick (and rather artistic look) behind the scenes at how the new F50 AdiZero is made.
Check out the video below:
UPDATE: F50 ADIZERO INSPIRES SCALEXTRIC F1 RACING
Adidas’ F50 AdiZero inspired Scalextric set has been a great hit in all the shopping centers they have been featured. Here is a quick look at the track they have set up.
After the much anticipated launch of the F50 AdiZero football boots last week, adidas has come up with an intelligent concept linking the lightest and fastest boots ever made with the fastest machine on four wheels, the F1 car. At the global launch of the F50 Lionel Messi and David Villa participated in a photo-shoot with custom made adidas F1 helmets and cars branded in F50 designs.
adidas South Africa has decided to follow this racing concept by promoting the F50 locally through the branded Scalextric race track and cars. These tracks will be set up at malls in Cape Town , Johannesburg and Durban from the 1st to the 7th June. The branding and colours of the F1 cars are symbolic of the yellow F50 boot which David Villa wears and the chameleon boot which Lionel Messi will play in at the 2010 Fifa World Cup™.
Racing and football enthusiasts are encouraged to come down to the Scalextric venues and try out the cars on the 4m x 4m track, and of course appreciate these celebrated boots. Although the cars may be somewhat different as they are actually in the shape of both AdiZero F50 boots, they are still as fast as any other car on a Scalextric truck. “The Scalextric racing concept is a way for adidas to showcase these incredible football boots to the public through its colourful designs and phenomenal uniqueness” said Zobuzwe Ngobese – adidas PR Manager.
| CT – V&A | Barrow Court – TBC |
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| JHB – Sandton City | Upper Fountain Court |
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| DBN – Gateway | Cavendish Court |
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ADIDAS ADIZERO LEATHER
Adidas recently launch the new F50 adiZero – the lightest boot ever made. It was released in three colourways: Black/Sun, Sun/Black and Leo Messi’s special ‘Chameleon’ colourway. They are also available in a leather version. Unfortunately, South Africa will only be bring in the Black/Sun leather version. (Which made it’s competitive debut in the Europa League final on the feet of Athletic Madrid striker, Diego Forlan.) All three colourways of the ’sprintskin’ version will however be available. You can the wear the 165gram boots for just R1599!
Daniele Tognaccini.
Director, Milan Lab, AC Milan.
Speed is essential in modern football, the most important factor in the game. I have been at AC Milan for twelve years and the speed of professional football has changed incredibly. The older players who were playing then like Clarence Seedorf have had to get quicker – despite getting older.
The simple fact is that if you are fast then you have a tremendous advantage over the other players. There are many other attributes to being a footballer, but speed is the one thing which unites the best.
Without speed, it’s now impossible to play at the highest level. Look at the players who are named the best in the world – they have one thing in common: speed. Lionel Messi is known for his explosive speed. It helps him get past players. At Milan, we have many fast players and it’s not just about straight running, but being technically fast and fast during different movements.
Speed is something which you are born with, but there are certain types of training regimes which can help you stay fast for longer. The players here do a lot of work at the Milan lab in the gym and we do most things with the ball. Players sprint with the ball to simulate game conditions. We look at strength, co-ordination and the overall physical and mental well being of players. And good, light, boots are important too. In the past, football boots have hindered movement. Now, boots like the F50 are fantastic for fast football.
F50 ADIZERO MESSI
Lionel Messi will be the first and only player to wear the distinctive chameleon purple, white and electricity colourway at his final La Liga game at Camp Nou and during the 2010 FIFA World Cup. The FIFA World Player of the Year says “I am amazed at how light the new F50 is; I can barely feel them on my feet. Speed on the pitch is a really important part of my game and wearing the world’s lightest boot will hopefully make me faster and enhance my performance during the most important games of the year!”
NEW ADIDAS ADIZERO
adidas Launches their Lightest Ever Football Boot
F50 adiZero – the Lightest, Fastest adidas Boot in History
adidas proudly presents the lightest football boot it ever produced, the F50 adiZero. The revolutionary new boot weighs an astonishing 165 grams* and features industry-leading technologies, making it the lightest and fastest adidas football boot ever made.
The need for speed in modern football has never been greater, where millimetres or a fraction of a second can make the difference between winning and losing. adidas has responded to this athlete request by reinventing the rules of speed and turning the iconic F50 boot into the lightest adidas boot ever made.
Aubrey Dolan, Senior Product Manager for adidas Football comments “Players like Lionel Messi consistently told us they wanted boots that would enable them to be faster. Players wanted to be first to the ball, so we decided that the best way forward was to make a lightweight product which could be used at the highest level.”
The F50 adiZero will be worn by players during the 2010 FIFA World Cup™. The chameleon purple, white and electricity boot will be worn exclusively by Lionel Messi with Steven Pienaar (South Africa), Jozy Altidore (U.S.A), Shunsake Nakamura (Japan), Salomon Kalou (Ivory Coast), Arjen Robben (Holland) and Lukas Podolski (Germany) wearing the sun, black and collegiate gold colourway and David Villa (Spain), Samir Nasri (France), Jermain Defoe (England) and Johan Vonlanthen (Switzerland) wearing the black and sun version. The boot will hit retail on May 24th 2010 in all adidas Sport Performance stores, as well as at leading e-retailers and selected sports retailers around the world.
HOW IT WORKS / THE SCIENCE
The F50 adiZero has been revolutionised, incorporating the industry’s lightest fabrics and leading technologies to reach the ultimate weight of 165 grams*. To achieve the target weight, the boot has been developed on a lightweight last which offers a wider footbed and heel to distribute forces optimally throughout the boot – which is critical in a lightweight product.
*165 grams at UK size 8.5
The sleek new SprintSkin upper has been created using an innovative single layer microfibre Polyurethane (PU) synthetic to reduce the overall weight and to ensure the shoe fits like a second skin increasing the comfort of the boot. The F50 adiZero uses asymmetric parallel lacing which creates a large, clean kicking surface for optimal ball contact while a perforated Ultra Light insole has been developed to reduce weight and increase speed.
The innovative new last is complemented by a new exclusive Sprint Frame outsole which is crafted using three-dimensional bridges to create stability and support in the midfoot. Taking inspiration from a running sprint spike, the outsole features a new revolutionary triangular stud configuration which provides maximum acceleration and optimum support for the critical lateral and medial movements. Football is not only about straight-line speed.
To add stability and to support the player, the upper features an internal network of Thermo Polyurethane (TPU) bands, as well as a single TPU bottom frame on the boot which offers stability and support in the lateral and medial movements and protects the upper against abrasion providing a sleek, stylish, iconic look.
ADIDAS F50 ADIZERO: MESSI AND VILLA
adidas football superstars Leo Messi and David Villa proudly presented the F50 adiZero; adidas’ lightest ever football boot, during a speed themed event at the Circuit de Catalunya in Barcelona. The revolutionary new boot weighs an astonishing 165 grams* and features industry-leading technologies, making it the lightest and fastest adidas football boot ever made.
Lionel Messi will be the first player to wear the distinctive chameleon purple, white and electricity colourway during the 2010 FIFA World Cup™.. The FIFA World Player of the Year says “I am amazed at how light the new F50 is; I can barely feel them on my feet. Speed on the pitch is a really important part of my game and wearing the world’s lightest boot will hopefully make me faster and enhance my performance during the most important games of the year!”
David Villa, who will wear the black and sun version, added “Speed is such an important part of my game and I am so excited about being even faster when I’m playing in South Africa against the best in the world in just a few weeks time.”
The need for speed in modern football has never been greater, where millimetres or a fraction of a second can make the difference between winning and losing. adidas has responded to this athlete request by reinventing the rules of speed and turning the iconic F50 boot into the lightest adidas boot ever made.
Aubrey Dolan, Senior Product Manager for adidas Football comments “Players like Lionel Messi and David Villa consistently told us they wanted boots that would enable them to be faster. Players wanted to be first to the ball, so we decided that the best way forward was to make a lightweight product which could be used at the highest level.”
The F50 adiZero will be worn by players during the 2010 FIFA World Cup™. The chameleon purple, white and electricity boot will be worn exclusively by Lionel Messi with Steven Pienaar (South Africa), Jozy Altidore (U.S.A), Shunsake Nakamura (Japan), Salomon Kalou (Ivory Coast), Arjen Robben (Holland) and Lukas Podolski (Germany) wearing the sun, black and collegiate gold colourway and David Villa (Spain), Samir Nasri (France), Jermain Defoe (England) and Johan Vonlanthen (Switzerland) wearing the black and sun version. The boot will hit retail on May 24th 2010 in all adidas Sport Performance stores, as well as at leading e-retailers and selected sports retailers around the world.
BEHIND THE SCENES AT THE ADIZERO LAUNCH
Adidas launched the new F50 adiZero at Circuit de Catalunya in Barcelona, with football superstars Leo Messi and David Villa.
Spanish striker David Villa, had this to say: “Speed is such an important part of my game and I am so excited about being even faster when I’m playing in South Africa against the best in the world in just a few weeks time.”
The adidas F50 adiZero is truly an astonishing football boot, it incorporates pioneering boot technology, materials and engineering to weigh a mere 165 grams.
Aubrey Dolan
Senior Product Manager for adidas Football
The F50 is all about speed. It needs to be, because modern football has become so much quicker, even in the last five years. So when designing the new boots we were looking to make a big difference for players. When we consulted players like Messi, Villa, Adebayor, Podolski, Benzema, Nasri and Defoe, they consistently told us they wanted boots that would help them become faster. Players wanted to be first to the ball, so we decided that the best way forward was to make a lightweight product which could be used at the highest level. There were other major considerations like the need for support and protection, but we were always driven primarily by the need to be faster.
We started development in 2008 and looked into areas like competitive sprinting for inspiration. Looking at performance sprinters helped us come up with some special features to aid straight-line speed. However there’s a big difference between an athlete running 100 metres in 9.67 seconds and a footballer running over 13 kilometres in different directions over 90 minutes. We also needed to factor acceleration, deceleration and rapid turns into our prototype.
The feedback from the prototype was amazing. The first version was all black, with no markings. Everyone wanted to touch and feel the boot and players were saying,“Wow!” when they felt how light the boots were. Then we were certain we were heading in the right direction.
