OWN A MOMENT OF HISTORY
adidas’ Exclusive eBay Auction to Raise Money for Nelson Mandela’s 46664 Charity
Adidas proudly presents the latest addition to their ‘Live Quest’ daily paintings, an iconic match-up ahead of the semi-finals of the 2010 FIFA World Cup™. The painting was unveiled by two footballing legends Ruud Guillit and Fernando Hierro during a press conference at adidas’ Jo’bulani Central where they discussed the semi-finals and added their signatures to the paintings. The limited edition painting along with a number of others are exclusively available to football fans all over the world via the adidas 46664 auction at www.ebay.co.uk/adidas46664auction where all proceeds go to the Nelson Mandela 46664 Foundation.
Today’s distinctive painting created by the talented adidas 2010 FIFA World Cup™ artist team brings together superstar strikers Diego Forlan and Robin van Persie in a Uruguay v Netherlands match up and Germany’s midfielder Bastian Schweinsteiger and Spain’s top scorer of the tournament so far, David Villa in a poignant painting titled ‘The Last Four’.
Other highlights include an emotive painting highlighting the Paraguay team rushing towards fans following their historic win over Japan. The match entered extra-time and penalties with Paraguay scoring a final historic strike to give the South American’s the honour of making it to the quarter finals for the first time in FIFA World Cup™ history. And a stunning painting featuring the Dutch Masters – Dirk Kuyt, Mark van Bommel and Arjen Robben celebrating their historic win against Brazil following a dramatic fight back from 1-0 down against the 2002 FIFA World Cup™ champions.
All unique pieces of art have been created by the adidas 2010 FIFA World Cup™ artist team, Paul Junior Kasemwana and Espoir Kennedy. The two brilliant, up and coming African artists are permanently based at Jo’bulani Central, adidas’ PR headquarters during the tournament and are creating daily paintings which capture those moments on the pitch that make history – a wonder goal, a penalty shoot out, pure elation, the pain of defeat, individual brilliance or team effort – these incredible moments form the adidas Live Quest.
The auction also includes Steven Pienaar’s signed group stage shirt, 32 individual player portraits, The Quest featuring 32 players from the 32 federations playing at the FIFA World Cup™ in one painting, the Live Quest daily paintings and also the actual adidas Jo’bulani FIFA World Cup™ Official Final Match Ball.
Each Live Quest painting is 270cm wide by 210cm high. These paintings, alongside 32 individual player portraits and the other limited edition adidas FIFA World Cup™ lots, will be auctioned via www.ebay.co.uk/adidas46664auction throughout the tournament culminating on Monday the 12th July with the adidas Jo’bulani FIFA World Cup™ Official Final Match Ball. All proceeds go to the Nelson Mandela 46664 Foundation.
ADIDAS 46664 WORLD CUP AUCTION
Own A Piece of Limited Edition FIFA World Cup™ History
adidas Launches Exclusive eBay Auction to Raise Money for Nelson Mandela’s 46664 Charity
adidas proudly launches the adidas 46664 auction; an exclusive opportunity for football fans all over the world to own a piece of limited edition FIFA World Cup™ history and contribute to Nelson Mandela’s legacy in South Africa.
adidas will host an auction where fans can bid to own a number of unique lots, highlights include a distinctive portrait painting of England team superstar Steven Gerrard and an inspirational painting highlighting the England captain’s powerful goal; scoring within the first four minutes of the match and roaring in delight as he runs towards the England fans to celebrate.
Other iconic paintings include the moment before South Africa kicked off the 2010 FIFA World Cup™ tournament, when the team gathered together in a huddle around Everton midfielder Steven Pienaar to create an intense and inspiring moment as they prepared themselves for the biggest game in the history of African football.
YELLOW UNITE
We recently profiled Adidas’ UMU campaign which has joined forces with Nelson Mandela’s iconic 46664 charity. The campaign has been running since the launch of the Bafana Bafana (South Africa’s national team) home jersey. A giant replica jersey has been travelling the country on the back of a truck, stopping at every World Cup venue and other cities. The jersey provides the country with an opportunity to get behind their team by placing their signature on the giant jersey. The truck’s journey has come to an end as the World Cup is just a few days away. South Africans now have the opportunity to show their support by buying and wearing an UMU – a yellow product that can be worn in numerous ways. Below is the advert for this great campaign.
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UMU AND 46664
adidas and Nelson Mandela’s 46664 Charity Celebrate Diversity and Unity in South Africa
adidas proudly unveils the inspirational UMU campaign and commits to supporting sustainable development in South Africa during and after the 2010 FIFA World Cup
adidas proudly unveil the adidas UMU campaign. The adidas UMU campaign was created to inspire the world to celebrate diversity in unity while raising funds for Nelson Mandela’s 46664 foundation and developing long-term projects that leave a legacy long after the 2010 FIFA World Cup™ is over. UMU stands for Unite Mzansi Unite (Mzansi means “South Africa” in isiXhosa) and represents one of adidas’ key charitable efforts in South Africa.
The founder of the 46664 charity, Nelson Mandela, comments: “Sport has the power to change the world, the power to inspire, the power to unite people in a way that little else can.”
adidas football superstar Steven Pienaar adds: “The adidas UMU campaign is very inspiring to me. I am so proud of my country and fully support South African unity in the build-up to the 2010 FIFA World Cup™. I am honoured that I will get to play in front of my nation who will be united and wearing yellow in support of us.”
The Unite Mzansi Unite campaign aims to follow in the footsteps of South Africa’s former President Nelson Mandela, rallying all South Africans to celebrate and host the 2010 FIFA World Cup™ in unity. The UMU campaign was created to inspire South Africans to unite as a nation by wearing yellow, the colour of the new Bafana Bafana 2010 FIFA World Cup™ home jersey.
adidas created a giant jersey which is currently touring South Africa via a huge adidas branded truck giving the entire nation, from school children to celebrities, the opportunity to sign the giant jersey as a demonstration of their support. Each person who signs the jersey receives a gift from adidas – a unique, multi-functional yellow product called the UMU, which allows each individual to wear it how he or she wants and celebrate their support for South African unity.
Now adidas, 46664 and South Africa invite football fans around the world to support the UMU campaign by purchasing the yellow UMU product for €10 and adidas will donate all of its profits to support Nelson Mandela’s 46664 charity. The UMU product will hit retail on May 24th, 2010 and will be available in all adidas Sport Performance stores as well as at leading e-retailers and selected sports retailers around the world.
