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ADIDAS PREDATOR LETHAL ZONES UNLEASHED

Posted on Wednesday, May 2, 2012 in Boots

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After one of the most unique tease campaigns ever, Adidas have unveiled their 12th Predator – the most technologically advanced, unique looking and innovative Predator to ever be released.

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Designed with five distinctive ‘lethal zones’ to deliver performance, the new Adidas Predator LZ was developed in conjunction with world-class players such as Van Persie (Arsenal FC), Xavi (FC Barcelona), Nasri (Manchester City FC), Nani (Manchester United FC) and Di Maria (FC Real Madrid), who tested and contributed valuable input to the development of the Predator LZ.

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The eye-catching LZ features five zones of technology for ball control, touch, accuracy and power – all while still weighing in at an impressive 225 grams – making this boot a contender in the speed, control and power categories. The five deadly zones were highlighted in Adidas’ tease campaign and have been designed to master all aspects of your game.

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The ‘First Touch’ zone, which was the first to be teased, sits on the forefoot area of the boots, and has recessed Predator SL rubber, which acts as a cushioning platform on the synthetic upper to give immediate ball contact.

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The ‘Drive’ zone is raised and a thicker 3-D shape on the inside vamp of the boot, which follows the natural shape of the instep to create a rebound effect for greater distance and power.

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The ‘Sweet Spot’ zone has a smaller surface area and has raised ribs on the medial side of the boot, with the purpose of generating greater spin and pace.

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The ‘Pass’ zone is on the instep of the boots, with memory foam on the medial side of the boot to ensure consistency of passing, along with a 3-D sticky print with large surface area to increase ball contact time for more precise passing.

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The ‘Dribble’ zone is a continuation of the SL rubber from the forefoot, to provide optimum grip on the ball for controlled dribbling. The ribs of the rubber are positioned on the lateral side of the boot and are designed to provide a small contact surface area with the ball which allow for a large number of quick ball contacts, spaced out to ensure optimum grip.

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Supporting the five lethal zones is a newly engineered Hybridtouch upper which combines the benefits of leather and synthetic – comfort, stability, reduced water uptake and the highest quality feel in all weather conditions.

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A Sprintframe construction uses geometrical learnings and offers the perfect balance between lightweight and stability. The Sprintframe was a game-changer when first launched on the F50 adizero range, and again comes in a choice of outsoles to provide these Predator Lethal Zones football boots with maximum grip and optimum pressure distribution on a firm or soft ground.

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The Predator Lethal Zones joins the AdiZero and AdiPure 11Pro in offering miCoach support and is the first miCoach enabled Predator boot. Players can now track their performance stats such as distance, sprint count and maximum speed, then wirelessly transfer the data to a mobile phone or PC.

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The new adidas Predator LZ football boots will debut on pitches across the globe this weekend in this Bright Blue/Infrared/Collegiate Navy/White colourway and are available to pre-order now ahead of being released on 1st June.

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Arsenal star Robin Van Persie (who interestingly wore none of the teaser boots) said about the new boot; “If you want to be a top player it’s vital that you are an all-rounder and that’s what the new Predator Lethal Zones are about. The five areas on the boot cover where players touch and strike the ball and the design works to maximise accuracy, power and control. Based on my opinion, and the opinions of my fellow professional players, adidas have created the new Predator. It’s great that they listen to us carefully as we know how it should be and how it should feel and their expertise does the rest.”

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