This is First Touch
First Touch is magnetic. The ball can’t resist its grip.
Kill the ball with one move and kill them with the next.
Adidas have kicked off a unique new campaign for the much anticipated soon to be released Predator LZ football boots. The new LZ promises to be big step forward for the Predator range whih has been at the forefront of boot design for nearly two decades.
Previously know as a ‘power’ boot the new Predator will have a distinct ‘control’ feel to it with the new LZ featuring five innovative zones focused on first touch and control.
Over the coming weeks, adidas will be unveiling each lethal zone through a unique reveal campaign which will see their top players take to the field in special edition Predator LZ football boots. Predator athletes including Kaka, Robin Van Persie and Xavi will be handed distinct pairs of Predator LZ boots each coloured in a way to highlight different zones.
The first zone revealed by adidas on the forefoot of the boot is an area designed to master first touch. The rubber zones act as a cushioning platform on the synthetic upper with the aim of giving immediate ball control. It’s one of five distinctive zones that combine to make this one of the most innovative and exciting football boots in the game!
Real Madrid star Kaka already gave us a look at the boots he will wear for the next 2 games on Twitter while Manchester City’s Samir Nasri wore them against his old club Arsenal at the Emirates.