SPURS’ HOME, AWAY AND THIRD KIT BY PUMA

Puma launch the new Tottenham Hotspur Home, away and third kits for the 2010/11 season

Current fashion trends rely heavily on the retro/heritage look and Puma have immersed themselves in this to create the new Tottenham Hotspur home kit. The kit is predominantly white with a diagonal navy section across the shoulders.

Spurs have a unique sponsorship arrangement. Software company Autonomy signed on to be the official sponsor for the Premier League while Daniel Levy (the Spurs chairman) is furiously working on finding sponsors for the club’s Cup competitions (including the UEFA Champions League.)

The new Tottenham Home kit is completed with either navy shorts featuring a diagonal white section on the right leg or the inverse – as well as white socks.

Goalkeeper kits

Heurelho Gomes had a great season between the sticks for Spurs last season and he will look to keep, fit again stopper, Carlo Cuddicini out of the starting 11. The two of them (plus Ben Amos) will be seen in a smart black home kit with the away and third being a more adventurous bright green and orange.

Away and Third Kit

The new Sky Blue away kit and Navy third kit both utilise the Puma ‘star’ collar that we have seen on some of their World Cup kits.

The new third kit was worn for the first time in Spurs’ 2-1 victory against Red Bull New York last night (July 22nd).

The new Spurs kit will be available for purchase in South Africa in September.

‘Be in that number’

Puma’s promotional viral campaign centers around the clubs famous chant; “When The Spurs Go Marching In” and the fans are invited to “Be In That Number”.

Jermaine Defoe, Peter Crouch, Ledley King, Aaron Lennon, Luka Modric and Michael Dawson join in the famous chant with the White Hart Lane faithful.