ADIDAS LIVERPOOL THIRD AND CHELSEA AWAY KIT

Adidas have unveiled Liverpool’s new third and Chelsea’s away kits for the 2010/11 season:

Adidas Liverpool Third Kit

Design

The new black kit is Liverpool FC’s  3^rd kit for the 2010/11 season. The kit incorporates adidas TechFit™ technology and the club’s world famous badge has been updated for the new season. A new laser cut woven crest replaces the heavier direct embroidery technique traditionally used, resulting in a thinner, lighter badge on a sleeker shirt.

Technology

adidas again push the boundaries in the development of apparel technology with shirt evolution moving one step further in giving Liverpool FC players the edge on the pitch:

TechFit™ – On the field of play the players’ kits will incorporate adidas’ cutting edge TechFit™ technology, to help improve speed, increased endurance capabilities and enhanced proprioception. This works by stabilizing and focusing the muscles’ energy to generate explosive acceleration and deliver maximum power output

Climacool -The shirts also feature adidas ClimaCool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.

Available to buy:  12^th August, 2010

Visit www.liverpoolfc.tv/store for all the information on the new kit

Adidas Chelsea Away Kit

Design

The new black and orange Chelsea away kit will be worn for the first time on August 4^th 2010 vs Hamburg. Notably for the first time in club football, adidas TechFit™ features directly in the playing shirt, enhancing muscle performance. The kit has a contemporary design with mesh integrated into the main body of the jersey. The finished fabric helps create a striking design with the performance benefit of wicking sweat away from the body.

Technology

adidas again push the boundaries in the development of apparel technology with shirt evolution moving one step further in giving Chelsea FC players the edge on the pitch:

TechFit™ – On the field, the players’ kits will incorporate adidas’ cutting edge TechFit™ technology, to help improve speed, increased endurance capabilities and enhanced muscle focus proprioception. This works by stabilizing and focusing the muscles’ energy to generate explosive acceleration and deliver maximum power output

Climacool -The shirts also feature adidas ClimaCool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.

Available to buy: 5^th August 2010

Visit www.chelseafc.com/megastore for all the information on the new kit.