ADIDAS JO’BULANI SELLS FOR £48,200

The adidas JO’BULANI, the ball used during the 2010 FIFA World Cup™ final between The Netherlands and Spain became one of the world’s most expensive pieces of football memorabilia when it sold for £48,200. The ball, which was produced especially for the final, was auctioned on eBay and a group of Spanish fans secured the highest bid. The proceeds from the auction will be donated to Nelson Mandela’s Foundation Charity 46664.

The adidas JO’BULANI, which is perfectly round and even more accurate than ever before, has attracted a huge amount of interest from bidders following the 2010 FIFA World Cup™ final five days ago, seeing 133 bids placed from 55 international bidders.

adidas JO’BULANI used during the 2010 FIFA World Cup Final™

The ball enters the history books following a successful auction with a closing bid of £48,200, one of the highest bids ever for a football on eBay. In comparison, the adidas Roteiro ball used by David Beckham during the quarter finals of the UEFA Euro 2004™ sold for €28,050, under half the amount secured for the adidas JO’BULANI ball.

Following the successful bid, the proceeds generated from the auction will be donated to Nelson Mandela’s Foundation charity 46664 which was established to inspire individual and collective action towards a better world for everyone.

Having been confirmed as the successful bidders, the auction winners will be presented with the iconic JO’BULANI ball by a senior adidas representative in the coming weeks.

To send a donation to 46664 please go to www.46664.com or for further information on adidas products and services please visit: www.adidasnewsstream.com and www.adidas.com/football.