YELLOW UNITE

We recently profiled Adidas’ UMU campaign which has joined forces with Nelson Mandela’s iconic 46664 charity. The campaign has been running since the launch of the Bafana Bafana (South Africa’s national team) home jersey. A giant replica jersey has been travelling the country on the back of a truck, stopping at every World Cup venue and other cities. The jersey provides the country with an opportunity to get behind their team by placing their signature on the giant jersey. The truck’s journey has come to an end as the World Cup is just a few days away. South Africans now have the opportunity to show their support by buying and wearing an UMU – a yellow product that can be worn in numerous ways. Below is the advert for this great campaign.

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