PELE SPORTS

Pelé Sports – products for every type of football player

Pelé Sports was recently launched and will be coming to selected specialist sports stores in July 2010, offering a unique range of products with the claim Futebol bonito. Every football player will find the precise product for their game and personal style. The collection is divided into three categories: Performance, Pelada, and Pelé Story.

P-Sports offers a large selection of Pelé inspired products designed to meet the different needs of players. The personality and philosophy of the football idol Pelé, the namesake of the brand, is integrated into each and every product, and Pelé has also shared his experiences as a player to inspire and educate the product development team. The results are products that offer a wide selection for the individual tastes of a formal player, a small sided specialist or a fashion conscious supporter – Pelé Sports combines premium product quality with an optimum price-performance ratio.

Performance

The excellent quality of the Performance shoe is guaranteed by the unique product development: sporting goods specialists work closely with a network of biomechanics and podiatrists to create the best shoe for each different need. Considered design ties in a great deal of Pelé recognition: 1958, 1962 and 1970 – the years Pelé won the World Cup title – are found as a detail on the boots’ cleats, while number “10″ – Pelé’s famous jersey number – is integrated into the creative graphic design on the heel instep and outsole. The result is a Futebol bonito experience that will be accessible to the ambitious “11 v 11″ footballers.

1970 FG MS

1970 6SG MS

- A reinforced heel area for better support.

- An EVA midsole for more absorption and to prevent, among other things, problems with the Achilles heel.

- A special cleat configuration to absorb pressure better and a special cleat shape to reduce the pressure on the knee when the player pivots.

- The upper material is kangaroo leather with Dual Friction Technology for more grip on the ball.

- Dual Friction is used from the start in the processing of the leather and guarantees a long-lasting grip.

- Kangaroo leather is extremely durable and tear-resistant, and yet supple – it wraps around and hugs the individual shape of the foot perfectly.

A top of the line model, the 1970 is a football boot that you’ve never seen before; combining function with attention to detail. The 1970 FG MS and 1970 6SG MS boots both provide the football player with a perfect balance between performance, comfort, cushioning, stability, and design.

Pelada

Pelé Sports products will not only appeal to ambitious club football players – they will also appeal to everyone who plays football, regardless of where they play and what team they play with. The boots assimilate the characteristics of football as well as the individuality of each and every player. Pelada is the category that features the appropriate outfit for a footballer’s personal style. Whether they’re playing futsal, or playing on a small field, at the beach, in a municipal park, or in a parking lot – all you need for Futebol bonito are one ball and two players, and the game can begin!

Pelada honors the origins of Pelé, who learned how to play football in the streets of Brazil. That’s why Pelé Sports’ Pelada category will also appeal to footballers who normally couldn’t afford brand name products.

Pelé Story

Pelé – the IOC Athlete of the Century – is not only lending his name to Pelé Sports, but he is also closely involved with the brand. That’s reason enough to give the best footballer of all time a fitting fashion stage for his lifestyle line – Pelé Story. This collection is unique because not only are some of the most famous football experiences associated with Pelé, the celebrated “bicycle kick” for example, but also there are pages in Pelé’s life that are still, to many, unknown. Featuring fashionable sportswear, the Pelé Story is for anyone who identifies with football and the philosophy of Futebol bonito – and, of course, for everyone who admires Pelé. With the elements of Pelé’s successful career integrated into considered design, people can now display this connection off the field as well.

A selection from the Pelada and Pele Story collections.

About Pelé Sports

Feeling and technique are the two qualities that reflect Pelé Sports: The brand philosophy combines the legendary Brazilian enthusiasm for playing football with top products that are designed to completely satisfy a football player’s every demand. The inspiration of the football legend Pelé, whose name is on the brand and who is also directly involved in product evelopment, can be felt in every product: Futebol bonito, regardless of who you are and where and how you play. This desire is combined with an outstanding price-performance ratio. The P-Sports company was founded in 2009 and has its headquarters in Bensheim, Germany.