UPDATE: F50 ADIZERO INSPIRES SCALEXTRIC F1 RACING

Adidas’ F50 AdiZero inspired Scalextric set has been a great hit in all the shopping centers they have been featured.  Here is a quick look at the track they have set up.

After the much anticipated launch of the F50 AdiZero football boots last week, adidas has come up with an intelligent concept linking the lightest and fastest boots ever made with the fastest machine on four wheels, the F1 car. At the global launch of the F50 Lionel Messi and David Villa participated in a photo-shoot with custom made adidas F1 helmets and cars branded in F50 designs.

adidas South Africa has decided to follow this racing concept by promoting the F50 locally through the branded Scalextric race track and cars. These tracks will be set up at malls in Cape Town , Johannesburg and Durban from the 1^st to the 7^th June. The branding and colours of the F1 cars are symbolic of the yellow F50 boot which David Villa wears and the chameleon boot which Lionel Messi will play in at the 2010 Fifa World Cup™.

Racing and football enthusiasts are encouraged to come down to the Scalextric venues and try out the cars on the 4m x 4m track, and of course appreciate these celebrated boots. Although the cars may be somewhat different as they are actually in the shape of both AdiZero F50 boots, they are still as fast as any other car on a Scalextric truck. “The Scalextric racing concept is a way for adidas to showcase these incredible football boots to the public through its colourful designs and phenomenal uniqueness” said Zobuzwe Ngobese – adidas PR Manager.

CT – V&A	Barrow Court – TBC	1	1Jun-7Jun
JHB – Sandton City	Upper Fountain Court	1	1Jun-7Jun
DBN – Gateway	Cavendish Court	1	1Jun-7Jun