UMBRO STEALTH PRO: ARE YOU FOX OR CHICKEN?

Umbro released a new ad campaign for their latest boot; the Stealth Pro. The video is dark and possibly disturbing as Umbro ask if you are Fox or Chicken. It is not your normal ‘guy kicks ball in slow motion’ ad campaign and will certainly get tongues wagging about their newest creation.

The Stealth Pro is hard to categorise.  It is in theory a speed boot but with its low-profile styling, comfortable fit and strong build  it is left looking more like a hybrid boot. (Perhaps a direct challenger to the CTR360?) Modern footballers are more ‘all-round’ than they used to be and boots such as the Stealth Pro are gaining respect and desirability more and more.

This is what Umbro had to say: “The new Umbro Stealth boot is designed for players who take the lead on the pitch. A streamlined last and two lateral studs in the middle of the boot offer increased speed, while the carbon fibre shank and heel counter provide the power you need. Combined with cushioned insoles offering comfort, Umbro Stealth has all the assets that a player will need to outfox the opposition.”