BRAZIL V IRELAND FRIENDLY TURNS (RED) TO LACE UP. SAVE LIVES.

The Brazil vs. Ireland friendly to be played tomorrow, Tuesday March 2^nd at Emirates Stadium, will turn (RED) as both sides show their support for the (NIKE) ^RED ‘Lace Up. Save Lives’ ™ partnership that raises funds to help fight HIV/AIDS in Africa.

Red netting will be used in the goals for the match and a special Nike (RED) ball will be used during the game to highlight the partnership. Players from both teams will wear Nike (RED) laces in their boots and the Brazil team will run out onto the pitch wearing Nike (RED) track jackets to show their commitment.

All digital perimeter boards around the pitch and all of the giant TV screens in the stadium will show the “Lace Up. Save Lives” message inviting consumers to ‘Lace Up. Save Lives’ by purchasing Nike (RED) products. One hundred percent of the profits are split equally between The Global Fund which funds AIDS programs that provide medicine for those living with HIV, and football-based community initiatives that deliver education and understanding around HIV/AIDS prevention.

“Nike has a history of elevating global causes through sport. Through the power and appeal of football, this campaign not only highlights the HIV/AIDS issue globally, it has also created a great way to raise much needed funds,” said Mark Parker, President & CEO of NIKE, Inc.

On November 30^th, 2009, the eve of World AIDS Day, Didier Drogba (Chelsea), Joe Cole (Chelsea), Andrey Arshavin (Arsenal), Denilson (Arsenal), Marco Materazzi (Inter Milan), Lucas Neill (Galatasaray), Clint Dempsey (Fulham) and Seol Ki-Hyeon (Pohang Steelers) joined U2 front man Bono and Mark Parker at Niketown London to announce the partnership.

Nike (RED) products are also now being sold at retail. (Nike)^RED laces are available now at Nike Store locations at a cost of R40.00 per pair.

The Nike (RED) Limited Edition Ascente Balls and 2010 Nike (RED) Limited Edition Brasil N98 Track Jackets will be sold globally starting March 3^rd. The jackets are numbered. The Ascente Balls will retail at R799.95 and the N98 Jacket at R899.95.

The March 2^nd game is the first in a series of (RED) themed federation games designed to support the initiative. The following games will also have similar (RED) elements:

• 3 March: Holland vs. USA
• 3 March: Portugal vs. China
• 3 March: Belgium vs. Croatia
• 6 March: Kaizer Chiefs vs. Free State Stars
• 6 March: Mamelodi Sundowns vs. Golden Arrows
• 6 March: Werder vs. Stuttgart
• 13 March: Hertha vs. FC Nurnberg
• 24 March: Basel vs. Zurich
• 20 March: Austria Wien vs Salzburg
• 20 March: PSV vs. Twente
• 20 March: Trabzonspor vs. Galatasaray