ADIDAS UMU TRUCK HITS JOZI
After almost four months since its launch in the City of Gold, the adidas Unite Mzanzi Unite (UMU) truck carrying the gigantic Bafana Bafana jersey makes its return to the city today.
Back in November 2009 in down town Johannesburg at the Market Theatre, adidas launched the UMU campaign which is aimed at uniting South Africans behind the 2010 FIFA World Cup and a platform for the fans to register their support for the National Football team – Bafana Bafana.
Since then, the now famous yellow jersey has travelled to five other host cities such as Bloemfontein, Cape Town, Port Elizabeth, Durban and Nelspruit being the latest stop last week, en route to Jozi with thousands of signatures collected from South Africans.
“It’s been a great tour thus far and we’ve reached a momentous milestone whereby the people of Johannesburg, the city which will host the opening and closing ceremonies of the 2010 FIFA World Cup, will now get their chance to give their support to the global showpiece and the national team by signing our big jersey,” says Zobuzwe Ngobese, the Public Relations Manager at adidas South Africa.
The adidas truck kicks of its tour of Jozi at the Tembisa Plaza Shopping Centre today. It will be in Jozi for the next three weeks until the 26th March 2010 where a Celebrity Day has been lined up for celebrities from the city to sign the jersey at Soweto’s Maponya Mall.
Some prominent government leaders to have supported the campaign include President of the Republic of South Africa –Jacob Zuma, Helen Zille, Noxolo Kiviet, and Dr Zweli Mkhize.
Other high profile personalities that have put their signatures are: 2010 LOC CEO Danny Jordaan, adidas Global CEO Herbert Hainer, SAFA President Kirsten Nematandani, former Bafana Bafana captains Neil Tovey and Lucas Radebe, current players Aaron Mokoena and Tsepo Masilela, Springbok captain John Smit and teammates Bismarck Du Plessis and Ruan Pienaar, the Stormers rugby club, Ajax Cape Town FC and AmaZulu FC, all of which signed the giant jersey during the Bloemfontein, Cape Town, Port Elizabeth, East London, Durban and Nelspruit legs of the tour.
Renowned celebrities such as musicians L’vovo Derrango, Ntokozo Masinga, Hlengiwe Mhlaba, Bongi Dube and Msawawa, Isidingo actor Tsepo Maseko, writer and composer Mbongeni Ngema, have also signed the jersey when it was in their home towns.
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