PUMA V1.10 BOOTS AND GLOVES – WINNING AWARDS ON AND OFF THE FIELD

PUMA’s third generation of the v-Series Football concept boots and gloves, worn by some of the greatest players in the world including Samuel Eto’o and Gianluigi Buffon, has scooped a prestigious iF product design award 2010 in the Leisure/Lifestyle category.

The v1.10 boots and gloves, combining high-performance materials with an African-inspired design aesthetic, impressed the international jury who made the decision after judging almost 2,800 different entries.

The iF product design award, considered one of the most respected and recognised international product design awards, rated the v1.10 boots and gloves in a number of key criteria including design quality, choice of materials, degree of innovation, ergonomics and visualisation of intended use.

Filip Trulsson, Business Unit Manager for Teamsport at PUMA says, “The ever-increasing speed of the game calls for faster reactions and allows little time for the players to think about their moves. The v.10 series was developed to respond to this accelerated pace on the pitch and to trigger the players’ confidence to be their fastest.”

V1.10 Footwear

PUMA’s v1.10 football boot incorporates the most advanced technology available to date. The second generation of the uni-construction provides a better touch of the ball by having an updated, softer toe area. Further, the laces are covered in order to provide a clean kicking area, and the lightweight upper materials combine textiles with a soft, highly-abrasion resistant, lightweight micro-fibre that translates into a significantly better ball touch. At the same time, the carbon fibre plate in the outsole reduces the stud pressure and increases reactivity, while keeping the weight of the product down.

V1.10 GK Glove

The PUMA v1.10 GK Glove introduces the revolutionary ‘Pull and Fasten’ Speed Closure system that ensures a perfect fit across the backhand. Together with the anatomically positioned flex zones in the palm, this allows the glove to move in harmony with the hand. This new statement guard picks up on the Africa inspiration by introducing a new direct injected protective shell executed in the shape of an African war mask. Gianluigi Buffon will wear the gloves on pitch.

The iF Design Award will be presented to PUMA at a ceremony in Hanover on 2^nd March 2010. All winners of the iF product design award can use the International Forum Design logo on packaging and marketing materials.