NIKE RELEASE NIKE FOOTBALL+ ALONG WITH THE NEW CTR360 BOOTS

NIKE FOOTBALL+ GIVING FOOTBALLERS THE EDGE

Nike are looking to connect innovative product design with the virtual and physical world of training to help improve player performance.

Yesterday they unveiled a new concept in game improvement: a unique digital coaching experience called Nike Football+. This was launched alongside the new CTR360 Maestri boot. See review here:

Nike Football+ Online Training Experience

Nike Football+ allows amateur players the chance to tap into interactive video-based tips and drills developed by Nike’s elite football players and coaches.

Included with all CTR360 Maestri boots is a card with a unique user code. When entered online at www.nikefootball.com this code unlocks unique user content to enable players to be trained by the experts, including coaches from FC Barcelona and players such as Cesc Fabregas and Andrés Iniesta.

This training tool is also available as an Apple® App available for iPhone and iPod.  Nike Football+ ensures players can connect with each other tracking and posting scores associated with different training drills.

The Master Control coaching is the first edition of the Nike Football+ coaching program and later programs will focus on other skill areas such as speed and accuracy. Each of the three programmes is a 4-week training regime.

Nike Football+ can be accessed at www.nikefootball.com from October 1^st.

“We’re bridging the gap between the physical and digital world to give football players a competitive edge and inspire them through new experiences. Nike Football+ is an exciting innovation for footballers worldwide and a new development in training that will work hand-in-hand with our football products to deliver benefits to players at every level.”
Stefan Olander, Nike Global Brand Connections Director.

These boots will be worn for the first time this weekend by Arsenal captain Cesc Fabregas and Kaiser Chiefs star Siphiwe Tshabalala.